New Media Ghost

30/04/2026

If Google is answering the question before people even reach a website, where does that leave your visibility? That is the change behind AI Overviews. It’s no longer only about getting the click. It’s also about whether your content is strong enough to be used as the answer in the first place, which changes what good content needs to do.

In this final piece, I’ve shared the practical side of AI Overview Optimisation and what makes a page easier to use, easier to trust and easier to cite. It’s about helping businesses understand what needs to change if they want to stay visible as search continues to move towards summaries, answers and fewer clicks.

This is part 6 of 6 in the series. If you have been following along, thank you. If not, the full series can now be viewed on the website, and if you prefer to watch, you can also subscribe on YouTube and follow the video versions there.

New Media Ghost helps businesses get found online through content built around how people search today.

You can read the article here https://newmediaghost.com/businesses/ai-overview-optimisation/

Or feel free to watch on https://www.youtube.com/watch?v=1ssyZRNU_oI&time_continue=3&source_ve_path=NzY3NTg&embeds_referring_euri=https://newmediaghost.com/

You can also view the full series here https://www.youtube.com/playlist?list=PL8gfKrI9rF3DbRGdcrzQzZH2GRlS8_HUl

23/04/2026

AIO is about making content easier to understand and harder to misread. Clear wording, consistent terms, and pages that explain things properly.

Read the article https://newmediaghost.com/businesses/artificial-intelligence-optimisation-aio/

Subscribe on YouTube https://www.youtube.com/watch?v=P298TNd0gGY&source_ve_path=NzY3NTg&embeds_referring_euri=https://newmediaghost.com/

New Media Ghost helps businesses get found online through content built around how people search today.

16/04/2026

GEO is about becoming a source AI tools choose when they generate answers. Clear pages, backed up claims, and supporting content make the difference.

Read the article https://newmediaghost.com/businesses/generative-engine-optimisation-geo/
Subscribe on YouTube https://www.youtube.com/watch?reload=9&v=K-Ig_bUCUA8&t=1s

New Media Ghost helps businesses get found online through content built around how people search today.

09/04/2026

Answer Engine Optimisation is about making your content easy to lift as a direct answer. If your page does not answer the question clearly, it gets skipped.

Read the article https://newmediaghost.com/businesses/what-is-answer-engine-optimisation-aeo/

Subscribe on YouTube https://www.youtube.com/watch?v=4M8A01LS0QY&time_continue=3&source_ve_path=NzY3NTg&embeds_referring_euri=https://newmediaghost.com/

New Media Ghost helps businesses get found online through content built around how people search today.

What is Answer Engine Optimisation (AEO) and why does it matter?Learn how to write content so it can be lifted as a direct answer in search and AI summaries....

02/04/2026

SEO is not dead. But the job has changed.

Not every search ends in a click now because people often get a quick answer and move on. That means visibility is no longer only about ranking. It is also about being clear enough to be chosen as the answer.

I have written a straight talking piece on what still matters, what has changed, and what businesses should stop wasting time on.

If you want to follow the full 6 part series, follow this page. If you prefer to watch, you can subscribe on YouTube and follow each video as it goes live.

New Media Ghost helps businesses get found online through content built around how people search today.

https://www.youtube.com/playlist?list=PL8gfKrI9rF3DbRGdcrzQzZH2GRlS8_HUl

26/03/2026

We are sharing a short series of 6 pieces on search visibility in 2026. First up is Trust Integrity Score. It describes whether content is clear and credible enough to be reused as a source.

Read the article https://newmediaghost.com/businesses/trust-integrity-score-tis/

Subscribe on YouTube https://www.youtube.com/watch?v=q9RDRJUN-14

New Media Ghost helps businesses get found online through content built around how people search today.

Trust Integrity Score (Tis) Explains What Ai Systems Look For Before They Reuse And Cite Your Content. Improve AI Visibility with Citation Depth and Concept Reinforcement.

03/09/2025

AI is changing the way customers discover businesses. To remain visible, you need to adapt to how search is evolving.

Join the Africa MarCom Series webinar:
How to Get Found by AI

Date: Tuesday 23rd September 2025
Time: 11am GMT | 12pm WAT | 12pm BST

Hosted by Joanna Steele, Managing Partner at Dimax Digital

You will learn:
- How AI decides what to show your audience
- Simple ways to amplify your voice without being a tech expert
- What businesses and marketers need to do now to stay visible

And for the first time, we’ll be revealing a new way to check how fast your or can surface in .

Register here: https://shorturl.at/tllVz

07/07/2025

Get Found Without The Click

This weeks session run by Kiki of New Media Ghost shares how creators, coaches, and entrepreneurs can repurpose one video, or any content asset into multiple SEO and AI optimised written formats.

​From blog posts and FAQs to voice ready answers and AI Overviews, you’ll learn how to increase your discoverability without relying on clicks, ads, or algorithms.

When: Friday 11th July, 10am (UK time)
Where: Link below.
How much: FREE

Click on the link below and get yourself registered.

Yes this is absolutely free 🎉 .

As search shifts from traffic to answers, visibility now depends on how well your content is structured for AI. In this session, Kiki of New Media Ghost shares…

07/07/2025

Event organised by Practical AI for Entrepreneurs
https://www.facebook.com/groups/paicommunity/

•Get Found Without The Click•

This weeks session Kiki of New Media Ghost shares how creators, coaches, and entrepreneurs can repurpose one video, or any content asset into multiple SEO and AI optimised written formats.

​From blog posts and FAQs to voice ready answers and AI Overviews, you’ll learn how to increase your discoverability without relying on clicks, ads, or algorithms.

When: Friday 11th July, 10am (UK time)

Where: Link below.

How much: FREE

Click on the link below and get yourself registered.
Yes this is absolutely free 🎉 .

https://lu.ma/ydxa1vwi

As search shifts from traffic to answers, visibility now depends on how well your content is structured for AI. In this session, Kiki of New Media Ghost shares…

20/05/2025

Is your content showing up… but not getting clicked?

You’re not imagining it, welcome to the world of Zero Click Search.

After we introduced the idea of Zero Click Authority™, many asked:
👉 What exactly is Zero Click Search?
👉 How do I know if it's happening to me?
👉 And how do I adapt?

So I broke it down with practical insights, and all the terms Google, AI tools, and your customers are using.

Read the new post here:
🔗 https://newmediaghost.com/businesses/zero-click-search/

If you're serious about staying visible in a world of AI answers and no-click behaviours, you can’t afford to ignore this.

Kiki Choda | Helping businesses show up without shouting™

Discover Common Terms For Zero Click Search And Learn How To Optimise Your Seo Strategy To Stay Visible In Ai Overviews, Featured Snippets, And Voice Search.