08/09/2026
β We sometimes hear the question - Can I use AI to write blogs for my website?
So, we thought it was about time to talk about E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness. π
This is Google's version of quality control - and while it's not a direct ranking factor, it is important.
While AI is undoubtedly a fantastic tool, there's one thing it isn't - human.
Search engines know when posts are written purely using AI - they come up short in every area of E-E-A-T.
π Here at Make Us Visible, blog content is produced by Tom, our experienced copywriter with a keen eye for detail and the ability to adapt his writing style to suit your business.