Clean Collective

30/08/2026

There’s been a bit of a tectonic shift in my life recently. The decisions we make are shaped by our upbringing, our personality, and the stage of life we’re in. Sometimes you have to make a move simply to preserve yourself.
For the next few months, I won’t be making much product. If you’d like anything, do get in touch, I still have a little stock available.
I will be back, though. In the meantime, I’ll keep sharing what’s been helping me navigate this stage of life.

26/07/2026

Well done! everyone should make the most of every opportunity they’re given.
We can be trained doctors, therapists, teachers… but happiness doesn’t always come from the path we first chose. Sometimes life or war forces people to reinvent themselves completely. Life’s a journey. Sometimes it breaks us open, sometimes it redirects us, but it always invites us to keep exploring.

Viktoriia Jouja fled Ukraine with her family after the Russian invasion in 2022.

25/07/2026

Self‑care is not selfish, it’s an act of love 😏❤️
Find the practices that support you, and remember: the body keeps the score. Introducing simple somatic exercises into your daily routine can go a long way. Small, consistent moments of regulation build resilience, calm, and a deeper connection to yourself. ❤️

19/07/2026

A collective effort to look after our animals and the garden, thank you, good people. This is exactly why I want to keep going, why I’m trying to create something meaningful for the community. A healing place for anyone who may need it. Stay with me, and help me bring this space to life.

05/07/2026

Sometimes you go into an experience hoping for magic, a spark, a story, a moment that stays with you and instead you get a table of fragrance oils, a guide who doesn’t quite guide, a quick history lesson, and then… off you go to mix your perfume. It wasn’t bad, but it missed the trick. It missed that “I’ll be back as this healed something in me” feeling.

And that’s exactly what I want to create.Workshops that bring people together. Workshops that feel like a breath of fresh air. Workshops filled with nature‑inspired fragrance, gentle ritual, and soul‑level calm. A space where scent isn’t just a product, it’s an experience, a moment of connection, a little healing.Stay tuned. It will take time, but we will meet in my cabin surrounded by natural fragrance, intention, and the kind of atmosphere that lingers long after you leave.

02/07/2026

Morning reset for the end‑of‑year slump

I always start my day with a walk, my active dog makes sure of that.

After that, I take a quiet moment just for myself (not always, of course I have rushed mornings too!) .

I think we’re all feeling that end‑of‑year heaviness, that craving for holidays...

To keep my work‑life rhythm steady, I’ve been leaning into a simple breath‑work routine. A few sprays of Highland Rise onto my pillow, rosemary, peppermint and lemon for that uplifting, mind‑sharpening boost, then a few minutes of breath work with my favourite app, Insight Timer.

Of course I finish with a cup of good coffee in the same mug (I'm a stickler for that) a little reminder that I’m doing my best as a mother, even on the tired days.

Keep going, wonderful beings. You’re doing great. Have a good day 💪 🥀

29/06/2026

Sometimes you wake up and feel an invisible pull, a quiet, insistent calling that doesn’t let go. That’s what Clean Collective is for me. It’s not just a project; it’s something I feel guided toward, something that keeps tapping me on the shoulder saying, “This is where you’re meant to go.”I’ll tell you more…

Through Clean Collective, I’m stripping away the fragrance noise and bringing healing back into the home. No synthetics, no chemical clutter - only natural scents that support three powerful states:

Invigorated — a fresh, energising lift that clears the mind and wakes up the senses.

Spiritually calm — a grounded, peaceful stillness that helps you breathe deeper and feel centred.

Sensual — a warm, intimate softness that reconnects you with your body, your emotions, and your environment.

If we can help people move through these three states naturally, gently, and intentionally then we’re not just making products. We’re shaping experiences. We’re healing spaces. We’re giving people a way to feel more alive in their own homes. And that’s why this feels like my calling.

It’s not about selling a mist or a diffuser. It’s about creating a shift, a return to nature, to simplicity, to emotional clarity. Clean Collective is the path I’m meant to walk, even if it’s slow, even if I’m building it alongside my 9–5. Something in me knows exactly where it’s going.Tune in for more… there’s a whole story behind this pull, and I’m ready to share it piece by piece.

25/06/2026

Our little stamps have finally arrived, and with them every product will now receive a meaningful message - handwritten in its own imperfect way on imperfectly cut paper.
Since everything we make is truly handmade 😊 we hope these tiny notes bring a smile to your face.
Collect them as you go, our precious wisdom collectors, and earn discounts along the way.

24/06/2026

Thistle Flame, the scent that stirs the soul. In aromatherapy, it’s not just about healing - it’s about the synergy between oils.

I chose ylang ylang for its natural aphrodisiac qualities, but also for its power to calm the heart, ease anxiety, and awaken joy.

When blending, you let the scent breathe, start again, and chase that eureka moment, the one that gives you goosebumps.

Your nose will tell its own story, but what I’ve bottled for you is a perfect harmony of healing and sensuality - a dance of fragrances that feels alive, takes you to a happy place 🥀

23/06/2026

Rose, the heart note of Thistle Flame.
Smoky, seductive, and grounding.
Known for centuries to soothe the heart, calm the mind, and restore emotional balance.
A natural aphrodisiac, rose softens tension, awakens intimacy, and invites deeper connection.
Traditionally used in times of bereavement, it brings comfort, steadiness, and quiet strength when the heart feels heavy.
A reminder that softness is power, and beauty can burn quietly. More scents to be described soon 🥀 🌹