31/07/2025
Not Every Group Is a Team — and That’s Okay.
One of the most common (and costly) mistakes I see in dealerships is calling a group of individuals a "team" when they aren’t — and don’t need to be. Like a sales team!
It sounds harmless, collaborative and positive. But here’s the truth:
🔍 Mislabeling a group as a team creates confusion, wastes effort, and causes frustration.
Here’s why it matters:
❌ New Recruits
New sales recruits expect something that doesn’t materialise. “You’ll be a part of a great team” is a familiar phrase managers use to set the expectation for new car salespeople. Recruits quickly realise that it isn’t true, and it’s essentially down to them individually
❌ Unrealistic Expectations
Team members expect collaboration, involvement in decision-making, and shared ownership; however, their work is often independent.
❌ Wasted Time
Team-building workshops, activities, and rituals feel forced and irrelevant if the group’s success doesn’t rely on interdependence. A group of car salespeople isn’t interdependent!
❌ Diluted Team Identity
If every group is called a team, the word loses meaning, and real teams suffer from a lack of clarity. There are ‘Teams’ within a dealership, but it’s not the one that you call a team!
❌ Blurred Accountability
In fake teams, some may hide behind the “team” label instead of taking ownership of their outcomes.
👉 Not every group should function as a team. And that’s not a bad thing.
Some roles just require alignment, and not collaboration.
✅ If you’re a sales manager, be upfront and honest:
Tell your group that “They are a group with aligned goals, but each of them has individual ownership — and that’s how they succeed.”
And if you are leading a team that needs to perform as one, set clear expectations and build the behaviours that support it.
🔁 ‘Team’ is a way of working, and not a label.