Peter Boolkah

Directions Website Contact the business

Peter Boolkah Author of YOUR BUSINESS SUCKS | Helping founders escape The Hamster Wheel Trap®

Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact I have yet to meet someone who started a business with the intention of failing. As businesses grow some parts of the journey will be easier than others and most Entrepreneurs do not have all the answers. My passion in life is to work with talented Entrepreneurs who are in the process of creating exciting and extraordinary businesses. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. The way I work is to help you navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. My hope is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs. So if you are scaling up your business and want to know more then let's have a chat.

Seatbelt on. Phone down. Book up. 📕 He’s got his priorities sorted. Thank you for sending this picture.Send me a photo o...
13/10/2026

Seatbelt on. Phone down. Book up. 📕 He’s got his priorities sorted. Thank you for sending this picture.

Send me a photo of your copy, and I will share my favourites.

Welcome to The Game of Business Life. 🎲🐹Unfortunately, someone keeps changing the bloody rules! 😂You've spent years buil...
11/10/2026

Welcome to The Game of Business Life. 🎲🐹

Unfortunately, someone keeps changing the bloody rules! 😂

You've spent years building your business.

You've got customers, employees, suppliers and hopefully a bit of profit.

Then you roll the dice...

🎲 Diesel hits £2 a litre.
🎲 Your suppliers increase their prices.
🎲 A customer takes 90 days to pay.
🎲 Wage costs go up.
🎲 Sales slow down.
🎲 Your margins start disappearing.

And you're sitting there thinking...

"Hang on a minute. I was winning this game last week!" 😂

Sound familiar?

The frustrating thing about running a business is that you can be doing everything right and still find yourself dealing with circumstances completely outside your control.

But here's where I think business owners sometimes make things worse.

When the pressure increases, we instinctively start doing MORE.
More hours.
More decisions.
More firefighting.
More getting involved in things we've already delegated.

Before you know it...

You're back on The Hamster Wheel Trap®.

And the faster you run, the more exhausted you become.

After more than 20 years coaching business owners, one thing I've learned is that you can't control the economy, but you can control how you respond to it.

Sometimes that means increasing prices.
Sometimes it means reviewing costs.
Sometimes it means changing how you operate.

And sometimes it means accepting that the business model that worked brilliantly five years ago simply isn't going to work as well tomorrow.

That's one of the ideas behind Your Business Sucks.

A strong business isn't one that never encounters problems. It's one that can adapt without everything falling back onto the owner.

So have a look at our latest board game. 😂

I'm interested in something...

If diesel reached £2.50 a litre tomorrow, what would you do?

🅰️ Absorb the cost and accept lower profits.
🅱️ Increase your prices.
🅲️ Find ways to operate more efficiently.
🅳️ Rethink parts of your business model.
🅴️ Work harder, panic slightly and hope for the best. 😂

And yes, you can choose more than one!

Because in The Game of Business Life, the rules might change... but you still have to play.

👇 What would your move be?

Before you start to automate anything, ask yourself 3 questions:Does this still need me?Should this be delegated?Should ...
08/10/2026

Before you start to automate anything, ask yourself 3 questions:

Does this still need me?
Should this be delegated?
Should this be automated?

Most owners go straight to the third question. That’s how you get a faster version of the same mess. 💥

At the 𝐀𝐈 𝐏𝐫𝐚𝐜𝐭𝐢𝐭𝐢𝐨𝐧𝐞𝐫𝐬 𝐒𝐮𝐦𝐦𝐢𝐭, I'll walk you through how I use the Hamster Wheel Trap® framework to answer those questions properly, so every tool you add makes the business less dependent on you.

22 October, 9:45 pm UK time. Virtual event.

📢 Save your spot. Register here: https://event.aipractitionerhq.com/?sc=JRRYrBG6&ac=ilBb7MWS

Everybody in this room stepped away from their business to work on it.Sounds easy, doesn’t it? Try it. Most owners I mee...
06/10/2026

Everybody in this room stepped away from their business to work on it.

Sounds easy, doesn’t it? Try it. Most owners I meet know they need to plan the next 90 days. They say next month. And then the fire. The hard client. The missed delivery next month. And the plan sits again.

The hardest part of planning is deciding the business can cope without you for a few hours.

That's the owner-as-equipment problem from my book. If nothing moves unless you're in it, nothing improves while you're in it either.

So if you're reading this between two urgent things, put the time in your diary today. Ninety days from now, you'll be glad you did.

How strong is your business… really?Imagine your business is a giant game of Jenga.Every block represents something you'...
04/10/2026

How strong is your business… really?

Imagine your business is a giant game of Jenga.

Every block represents something you've built:

Customers.
Revenue.
People.
Sales.
Systems.
Operations.

The tower gets taller and everyone congratulates you on the growth.

But there's one block I want you to pull out.

The one marked FOUNDER.

What happens?
Does everything stay standing?
Does it wobble a bit?

Or does everyone start shouting:

“PUT PETER BACK IN!!!” 😂

Because there's a big difference between building a bigger business and building a stronger business.

If you're still holding up the sales, the relationships, the decisions, the knowledge and half the operations...

You're not just running the business.

You're part of its structural support.

That's The Hamster Wheel Trap®.

And this isn't about disappearing from your business.

It's about getting to the point where you're there because you choose to be, not because pulling you out would bring the whole bloody thing crashing down.

So have a look at the picture and be honest...

If we pulled the FOUNDER block out of your business tomorrow:

A — Barely notices
B — Wobbles but survives
C — Serious problems
D — EVERYBODY RUN! 😂

What are you?

This is me at McDonald's, back when a Big Mac meal only cost £2.88. 🍔I knew nothing. Theoretically speaking, I was exact...
29/09/2026

This is me at McDonald's, back when a Big Mac meal only cost £2.88. 🍔

I knew nothing. Theoretically speaking, I was exactly the role you'd hand to a machine today. Someone gave me something to be responsible for anyway, and left me to mess up. Everything I've done since started behind that counter.

Now many entrepreneurs decide not to hire juniors because "AI can write the emails".

I get the logic. But artificial intelligence can't care whether the job got done. A kid who's been handed something real will.

I wrote more about this in my newsletter, including what it means for your hiring plan next year. Subscribe through the link below. 👇

Let's play Guess Who? Business Owner Edition. 😂🐹Here's how you find the founder in most businesses...Who makes the diffi...
27/09/2026

Let's play Guess Who? Business Owner Edition. 😂🐹

Here's how you find the founder in most businesses...

Who makes the difficult decisions?
👉 Them.

Who does the important customer ask for?
👉 Them.

Who gets called when something goes wrong?
👉 Them.

Who has to approve everything?
👉 Them.

Who has all that useful knowledge stored in their head?
👉 Yep. Them again.

GUESS WHO?

We've found the business owner. 😂

The funny thing is, we often wear this as a badge of honour.

"Nobody knows this business like I do."
"My customers want to deal with me."
"My team always comes to me when there's a problem."

But there's another way of looking at it.

If everything eventually leads back to you, you haven't just built importance. You've built dependency.

That's The Hamster Wheel Trap®.

Perhaps the real test of a well-built business is playing Guess Who? without job titles...

And struggling to identify the owner.

Because the team is making decisions.

Customers are being looked after.

Problems are being solved.

And everything doesn't automatically land on one person's desk.
That's the kind of business I talk about in Your Business Sucks.

So let's play...

👇 If I followed every important decision in YOUR business this week, how quickly would I Guess Who?

🐹 5 minutes
😬 An hour
👍 A few days
🏆 You might never find me

Be honest. 😂

Agree or disagree?Nobody believes in the business as you do. Clients feel it, and it closes deals no script ever will. B...
24/09/2026

Agree or disagree?

Nobody believes in the business as you do. Clients feel it, and it closes deals no script ever will. But if you're the best at selling, every big deal waits for you. Take a week off and the pipeline takes one too.

So is being the best closer in the building a strength, or the thing keeping you stuck?

Tell me what you think. 👇

How long could you stay up there on the rock before someone had to call you?Most of the owners would say about 4-5 hours...
22/09/2026

How long could you stay up there on the rock before someone had to call you?

Most of the owners would say about 4-5 hours. Long enough for a client to go quiet, a supplier to make a mistake, or an employee to act against instructions they received twice. Then the phone rings, and the view stops mattering.

That number is the real measure of your business. Not turnover, not headcount. How long you can be unreachable before it starts costing you.

Whatever your number is, it can be bigger. ☀️

🙏 Thank you for reading my book and sending this amazing picture from Gibraltar.

My book has travelled a lot this summer. Seeing it turn up in so many places has been something else. Thank you to everybody who has ordered a copy.

Running a business can sometimes feel like a bloody game of Twister. 😂Customer needs something?Right hand red.Team membe...
20/09/2026

Running a business can sometimes feel like a bloody game of Twister. 😂

Customer needs something?

Right hand red.

Team member has a problem?

Left foot blue.

Sales are down?

Right foot yellow.

Cash flow needs attention?

Left hand green.

Then a supplier calls, someone needs a decision and apparently you're expected to grow another limb. 😂

Business owners become incredibly good at twisting themselves into whatever position the business needs.

And that's actually part of the problem.

You cover the gaps.
Solve the problems.
Make the decisions.
Rescue the customer.
Help the team.

And because you keep catching everything...
the business learns that it doesn't have to.

That's The Hamster Wheel Trap®.

Eventually you're holding yourself in such a ridiculous position that you're frightened to move because something might fall over.

But perhaps the goal isn't to become better at business Twister.
It's to build a business where you don't have to play every position.

So have a look at the picture and tell me...

Which circle has got you stretched the furthest at the moment?
CUSTOMERS?

TEAM?
SALES?
CASH?
OPERATIONS?
DECISIONS?

Or have you reached the stage where you need another arm and a spare leg? 😂🐹

Address

Elizabeth House, 28 Baddow Road
Chelmsford
CM20DG

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Peter Boolkah posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Peter Boolkah:

Shortcuts

Share

Category