Pure Improvement

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https://www.pureimprovement.com/blog/what-is-sedex-plain-english-guide-ethical-product-businessesI've written a plain En...
08/06/2026

https://www.pureimprovement.com/blog/what-is-sedex-plain-english-guide-ethical-product-businesses

I've written a plain English guide to take the mystery out of it.

The blog covers:

What SEDEX actually is and whether you need it.
What a SMETA audit involves.
What most small ethical businesses are missing in preparation.
And how to get ready without losing your values or your mind.

The technical stuff is not as scary as it looks. Especially if your values are already solid.

Link in the comments. 🌿

A buyer just asked if you're SEDEX registered and you're not sure what that means. Here's exactly what SEDEX is, what a SMETA audit involves, and how to prepare without the corporate overwhelm

05/06/2026

Friday reading for any of you running an ethical product business 🌿

https://www.pureimprovement.com/blog/ethical-founder-values-not-the-problem-systems-are

I wrote this today for the founder who's doing everything right and still feels like something's off.

These are the 10 signs your values-led business needs better systems:

1. You are the quality system β€” everything runs through you
2. Your ethics are in your marketing, not your operations
3. New starters learn your workarounds, not your values
4. You feel guilty about profit
5. You have a vision but not a plan
6. Scaling feels dangerous, not exciting
7. Your certifications and your reality don’t quite match
8. Your team is capable but can’t act without you
9. The thing that lit you up is buried under the thing that drains you
10. You know something needs to change β€” but don’t know what to do first

If you nodded at any of those β€” the full post is for you. I’ve written what to do about each one.

Your values are not the problem. Your systems are.

Link in the comments πŸ‘‡

Happy Friday everyone ❀️

04/06/2026
I want to show you how Pure Collective works β€” not explain it, show it.This is for the woman who started her business be...
04/06/2026

I want to show you how Pure Collective works β€” not explain it, show it.

This is for the woman who started her business because she genuinely cared. Who is brilliant at what she does. And who is tired of building it alone, without a space to think, be challenged, and be truly seen.

Pure Collective is a small group coaching programme that weaves soul-led purpose with real business tools, Lean thinking, systems, strategy, so your business works as hard for your mission as you do.

This is the river journey. From source to sea. Soul, Body and Mind woven through every step. Inspired by Hafren, the Celtic goddess of the River Severn, the river I live beside every day.

Swipe through and see if it speaks to you. πŸ’›

Six founding places. Summer 2026. Link in the first comment.

03/06/2026

Sometimes our biggest fear isn't failing. It's being brilliant.

I've written something today that I've been building toward for a long time. It's the golden shadow, the parts of you so bright and capable that you couldn't quite believe they were really yours. So you gave them away instead.

It includes my own story. My Great Nan, who read tea leaves and made her own remedies, a wise woman with a gift for knowing things she had no earthly reason to know. The experiences that cracked me open, and what it finally took to stop fighting against myself in business.

If you've ever felt like you're holding yourself back from something you can't quite name, this one is for you.

Link in the comments. πŸ’›

Six women ~ Eleven weeks ~ One river. 🌊That's Pure Collective in its simplest form.But what it actually is, is something...
02/06/2026

Six women ~ Eleven weeks ~ One river. 🌊

That's Pure Collective in its simplest form.

But what it actually is, is something I've been building toward for years without knowing it.

It's a small group coaching programme for purpose-driven business owners who are doing genuinely good work in the world and are ready to stop going it alone.

Not a course. Not a mastermind with 200 strangers. Not another thing to consume.

A circle. Intimate. Structured. Rooted in something real. 🌿

Here's what you actually get:

πŸŒ€ Weekly group sessions with women who get it, and will tell you the truth.

✨ Three 1-2-1 coaching touchpoints so your specific situation gets proper attention.

πŸ“– A River Journal built week by week, your own record of who you're becoming.

βš™οΈ Practical business improvement tools, the kind that come from 25 years of Lean, systems thinking and making things actually work.

πŸ’› Soul, Body and Mind woven through everything, so nothing gets left behind.

Because this isn't just coaching. It's structured change.

We look honestly at how your business operates, your processes, your systems, the gaps between your values and how things actually run day to day.

We fix what's draining you. We build what's missing. We make sure your business works as hard for your mission as you do. πŸ’ͺ

And alongside all of that, something else shifts.

You stop second-guessing yourself and start trusting the voice that's been right all along. You get clear on your purpose and build around it, more impact, more income, more alignment.

🌱 You step into a version of yourself that's bolder, brighter, more unapologetically you. The woman you've glimpsed in your best moments, she stops being a visitor and starts being who you are.

πŸ”₯Soul-led. System-built. Genuinely transformative.

Six places. Founding Summer Circle. Starting soon.

If something in you just said "that's me", it probably is. πŸ’›

(Link in first comment)

You're just too cute 😍 πŸ’•
30/04/2026

You're just too cute 😍 πŸ’•

Not sure about you but energy of kast few days has threw me some what, so sat of the banks if the Severn with my favouri...
04/02/2026

Not sure about you but energy of kast few days has threw me some what, so sat of the banks if the Severn with my favourite goddess Sabrina getting to know her a bit more βœ¨οΈπŸ’™

New Moon Meditation Morning, the day before Solstice.. Sagittarius ♐️ New Moon 🌚 Magical New Begginings πŸ’«πŸ™πŸŒŸπŸ’œπŸˆβ€β¬›οΈ
20/12/2025

New Moon Meditation Morning, the day before Solstice.. Sagittarius ♐️ New Moon 🌚 Magical New Begginings πŸ’«πŸ™πŸŒŸπŸ’œπŸˆβ€β¬›οΈ

Wintery walk on this magical Scorpio New Moon 🌚 the Severn is strong and high today πŸ’™It's been a while since I posted he...
20/11/2025

Wintery walk on this magical Scorpio New Moon 🌚 the Severn is strong and high today πŸ’™

It's been a while since I posted here, but all is well! I am now 11 weeks Booze and smoke free, I took a month off social media and media in general and cut myself off from the world, which was lovely...

I've been doing Bodypump class πŸ‹β€β™€οΈ 3 x week, swimming 3 x a week running and walking a few times a week and looking after myself!

I have had a few personal loose ends to tie up and that's all sorted now and so Im in a much better place..

This powerful New Moon 🌚 is a perfect time for intention setting, time to step forwards βœ¨οΈπŸ’œ

Anyone else celebrating this new moon?

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