LAMP 360

18/01/2016

A call to action is one of 4 important steps to successful copywriting!
Good, simple and direct copywriting tips. http://bit.ly/1QJV3Xa

02/11/2015

To make the process work between the products which are on different platforms in different data centers there's always a syncronisation taking place via and API. Most of the time this is hidden from the user and works......! But sometimes it doesn't. http://bit.ly/1MbJLJ6

04/09/2015

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them. http://bit.ly/1Ur1wd5

26/08/2015

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing needs to drive prospects into the top of the funnel and at the sharp end they become customers and brand advocates. Read more at http://www.jeffbullas.com/2015/03/05/what-is-the-state-of-content-marketing-for-2015/ .99 http://bit.ly/1eXaCuJ

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of t…

20/08/2015

The rise in email volume has created a challenge for marketers. As subscribers become more selective, marketers have to create an experience and deliver quality to ensure continued email opens and high inboxing (inbox delivery) rates. http://bit.ly/1czceY1

Competitive pressure, coupled with current economic conditions is causing companies to drive down costs and optimise performance in every department including sales. Traditionally, small and medium sized companies have recruited their own, in house, sales force or used third party distributors, VARS…

19/08/2015

In my primer on content curation for B2B marketers last year, I explained how to use curation to complement creation and take your B2B business to the next level. Now that you have the basics, time to talk case study, specifically curating the customer experience to show off your products or services.

Whenever I need a useful and relevant example of social media strategy to inspire my writing or clients, I visit the MarketingSherpa site, a research firm that tracks and reports on marketing practices to help marketers improve their results. http://bit.ly/1Jrk6wu

15/08/2015

Building relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services. http://bit.ly/1Pec48x

Building relationships with customers once they have put their faith and trust in you is a complicated process. In the end, customers have many choices when choosing to purchase products and services.

14/08/2015

If you remember just one thing about social media this year, let it be this: you can’t just “wing it†anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential. http://bit.ly/1h9mOus

If you remember just one thing about social media this year, let it be this: you can’t just “wing it” anymore. When so much of your business is now influenced, even dependent, on your social media success, having a plan is essential.

10/08/2015

LinkedIn has expanded beyond its initial purpose as a must-have job search and recruitment platform. Professionals can use LinkedIn for discussing the latest industry trends in LinkedIn Groups, learn secrets from the top players through LinkedIn Influencer posts, and share their own expertise through LinkedIn publisher on its Pulse platform. http://bit.ly/1Tk32bl

08/08/2015

LinkedIn has expanded beyond its initial purpose as a must-have job search and recruitment platform. Professionals can use LinkedIn for discussing the latest industry trends in LinkedIn Groups, learn secrets from the top players through LinkedIn Influencer posts, and share their own expertise through LinkedIn publisher on its Pulse platform. http://bit.ly/1Te05ZK

06/08/2015

From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you. Behold our epic list of the very best tips, info and resources to kick-start your content marketing strategy. http://bit.ly/1OMAFRz

From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you. Behold our epic list of the very best tips, info and resources…

04/08/2015

Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds. http://bit.ly/1SYSEpb

Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which helps you stay at the top of your readers’ minds.