Onside Brand Consultancy

07/02/2024

ONSIDE are excited to announce a new service - ONSIDE CONNECT.

ONSIDE CONNECT deliver game-changing digital solutions for STADIUM RETAIL - helping
ambitious clubs maximise their matchday revenue.

Our solutions help clubs connect with fans in all areas of the stadium - from fan zones and general admission areas, through to hospitality spaces - so you never miss a sale, and fans always get the merch’ they want.

For more detail on our full range of services
- follow the link below.

/// SUPERCHARGE YOUR MATCHDAY REVENUE /// SUPERCHARGE YOUR MATCHDAY REVENUE DIGITAL CONNECTION. Football fans are passionate consumers in the global sports marketplace. They are highly engaged on matchday and keen to maximise their experience through experiential and transactional touchpoints. Our d...

10/01/2024

Great meeting with Fulham at their Motspur Park training ground today 👍🏻⚽️

ONSIDE Connect - Coming soon…

06/12/2023

Great day at the stadium business summit at Old Trafford LCC - fascinating insight and some positive meetings. Great seeing some old friends too👍🏻⚽️

21/09/2023

We've been supporting a client go to market with a disruptive fitness app in recent months - as part of this we've delved into the ever-changing running app marketplace in particular.

The article below, was informed by the marketplace and consumer insights we carried out when completing our brand and commercial strategy for the client.

We enjoy partnering with clients who have a new and disruptive concept or service proposition - they always have the best story to tell!

If your brand needs support as you prepare to enter the marketplace - get in touch!

In recent years, there has been a remarkable shift in how people approach fitness and wellbeing, with mobile running apps playing a pivotal role in this transformation. These apps have revolutionised the way we track our runs, monitor our progress, and connect with a global community of fitness ent

12/09/2023

Has the growth of the metaverse slowed or is it just getting started?

Two years ago there was much buzz surrounding it, and as such we saw technology and consumer brands start to establish a presence in the space.

If talk and hype regarding the metaverse has faded away, what are the reasons for this?

We wrote the below article for a clients white-paper on the future of interactive technology in retail. In this article we look at the reasons why mass consumer adoption of the metaverse may be slower than expected...

Have a read and share your thoughts on this topic in the comments below.

On the 28th October 2021, it was announced the Facebook (group) would be changing its name to META. The reason for this was to unite its brands - Facebook, Instagram & WhatsApp, with a forward thinking and progressive term - and to allow them to take ‘ownership’ of the burgeoning world of t

31/08/2023

Earlier this year we were asked to create an insight deck on the subject of the changing face of forecourt retail, to support a clients commercial strategy.

This short article covers the topics of infrastructure, evolution of use and the commercial opportunities that arise from a charge dwell-time of 30mins.

This article is taken from a wider, far-reaching, data rich deck - if you'd like to request a copy and discuss further, please get in touch at [email protected].

The global automotive industry is undergoing a significant transformation as electric vehicles (EVs) gain momentum. As a result, the traditional petrol forecourt, once synonymous with fuel pumps and internal combustion engines, is rapidly evolving to accommodate the growing demand for electric vehic

25/08/2023

Recently we completed a piece of brand strategy work for a leading manufacturer within heavy industry. As part of this work, we had the opportunity to dive into the subject of magnets, and the vital role they play in our everyday lives.

For more information on this topic follow the link below.

We love working with clients that are at the leading edge of what they do - they always have an exciting story to tell.

If you're a heavy industry brand, and want to define your brand strategy and position in the future marketplace - get in touch and lets talk!

Technological advancements and industrial progress never stops. The majority of the ‘new tech’ that we can’t live without, rely on magnets. Magnets have proven to be an indispensable component in fostering economic growth.

20/08/2023

Today, the Lionesses have the opportunity to create sporting history by winning the World Cup for the first time, and further inspire the next generation of female footballers.

Last month we wrote a piece on the economic growth of women’s football.

Feel it’s a good time to share!

Good luck England!🏴󠁧󠁢󠁥󠁮󠁧󠁿

THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL. As the 9th Women’s World Cup is about to kick-off in New Zealand and Australia, we take a look at how Women's football has experienced a remarkable surge in popularity, both on and off the pitch. As the game continues to evolve, so does its economic impac...

21/07/2023

Over the last few years we’ve provided marketplace and consumer insights for our clients - helping them develop and inform sales and commercial strategy.

Follow the link below to read a selection of our insights, covering a broad range of consumer-centric topics.

SPORT, CONSUMER Nick Lodge 7/18/23 SPORT, CONSUMER Nick Lodge 7/18/23 THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL. As the 9th Women’s World Cup is about to kick-off in New Zealand and Australia, we take a look at how Women's football has experienced a remarkable surge in popularity, both on and off ...

15/06/2023

Big meeting here today. Went very well….
&C

27/04/2023

Delivered a fantastic trade show event for a client this week at Olympia - stand design, messaging, digital content, motion graphics, print and branded collateral.

From design concept to delivery in 2 months.

Brilliant impact + High engagement = happy clients.

14/02/2023

Ever wondered what a brand flagship would look like if it was designed by Stanley Kubrick?

The new On flagship on Regent Street is a small but perfectly formed store, with a mix of materials and finishes that create a pleasingly,
clean and futistic aesthetic. The smart use of big screen LED, automation and robotics create engaging stand-out too.

The ground floor engagement space felt fresh and new, with some really nice messaging.

The use of a ‘robotic arm’ to showcase footwear, is a display method we’ve seen a few times in retail in recent years (usually in a window or in a protective box) - but this application worked well, helping to deliver a precision made look and feel, to hero core footwear models.

The first floor space, has strong ‘safety deposit-box vibes’, due to the design and finish of the central dividing wall, which helpfully, delineates between footwear and apparel. This is a smart and functional piece of retail design.

Shoe stock was stored behind the footwear wall, and was a smart and practical feature.

Nice to see an effective use of an infinity mirror illusion in retail, that truly served a purpose - opening up visibility whilst masking the size of a wall, that otherwise would have made the space feel cramped and restrictive.

This is a very effective brand flagship in all areas.

The space elevates brand desire for the ON brand, enhancing its presence in London. The store was busy and vibrant at the time of visit, and staff were personable, chatty and helpful too.

Great store 👍🏻