10/06/2026
One of the biggest things I work on with clients is helping them understand their numbers first, because if this part is wrong, everything else becomes harder.
You can be busy every day, booked up for weeks, and still struggle with cash flow or profit.
A simple starting point:
Your customer price, excluding VAT
Minus materials
Minus labour costs
What is left is your gross profit
As a guide, that gross profit should be a minimum of 30% of sales. That gives you enough room to cover overheads and build a sustainable business.
Too many business owners price based on gut feeling or what competitors charge, then wonder why there is never enough left at the end.
Get your pricing right first. Growth becomes much easier when the numbers work.
Comment "academy" if you'd like to learn the simple formula we teach to help trades businesses price jobs correctly.