Create2Convert

21/09/2026

You know how much care goes into your work. But does someone looking at your website get a sense of that?

That’s what I wanted to bring out when I worked with Ben at The Pond Specialist.
The knowledge and expertise were already there. My job was to help that come across through the brand and website, so someone finding the business for the first time could understand what Ben offers and why they should get in touch.

I worked on the positioning, brand identity and website, with that in mind throughout.
It’s easy to forget that your next customer doesn’t know everything your existing customers know about you. They haven’t spoken to you yet or experienced the care you put into a job.

Your website needs to give them a reason to take that first step.

For Ben, that meant a website that better reflected his specialist business. For his potential customers, it meant a clearer picture of who they’d be trusting with their pond.
If you’ve ever looked at your own website and thought, “We’re better than this makes us look”, you’ll know what I mean.

Here’s the project:
create2convert.co.uk/work/the-pond-specialist/

18/09/2026

I want my clients to feel proud of their brand and website. I also want that work to help them win business.

So it’s good to see Butek Tanks recording a 77% increase in tracked website enquiry form submissions over four months compared with the previous four months.

My work has included developing brand identities for the product range and designing the website, alongside SEO and website performance activity.

The aim is to help potential customers understand what’s on offer, feel confident in the business and find it easy to get in touch.

For the Butek Tanks team, more enquiries mean more opportunities to talk to potential customers about what they need.

But I’m interested in what happens after someone presses “send”, too.

Were those enquiries a good fit? Did they turn into orders? Did they bring in more of the work the business wants?

That’s where feedback from the client matters. It helps me understand what’s paying off and where to focus the next improvements, so their budget works harder.

When you invest in your brand and website, you deserve to know how it’s helping your business.

This is where I start checking whether it does.

You can see the Butek Tanks project here:
https://www.create2convert.co.uk/work/butek-tanks/

05/08/2026

'Your QR code is not a strategy'
Putting a QR code on a leaflet doesn’t magically make your print and website work together.
It’s not marketing fairy dust.

The question is:
Where does it go?
If it sends people to a generic homepage with no clear next step, that QR code is basically a tiny square of hope.
And hope is not a strategy.

A good QR code should take people somewhere useful.
A page that carries on the same message.
A page that makes the next step obvious.

Not just:
“Here’s our website. Good luck.”

31/07/2026

Someone visited your website today.

They looked around.
They left.
And they enquired somewhere else.

Most business owners assume it's because of price, timing or the competition.
Often, it's something much simpler.

In this latest Website Insight, I explore why people leave websites without ever getting in touch and how a few small changes can make a much bigger difference than most businesses realise.

🎧 And if you're on the move (or just can't be bothered to read... 😉), every Insight is available as an audio version too.

So whether you're driving, walking the dog or grabbing a coffee, you can simply press play instead.
Have a listen (or a read): https://www.create2convert.co.uk/website-not-supporting-sales/
I'd love to know if it resonates with your own website.

29/07/2026

'Your leaflet needs a job'

You’ve had a leaflet designed.
Lovely.
Six pages. Nice images. Bit of copy. Maybe even a tasteful swoosh.

But what’s it actually supposed to do?
Not just “look professional”.
Not just “explain what we do”.
What should someone do after reading it?

Visit a page?
Book a call?
Ask for a quote?
Scan something?
Remember you after an event?

That’s the bit that often gets missed.

A leaflet shouldn’t just sit there looking pleased with itself.

It should have a job.

And if nobody has decided what that job is, don’t be surprised when it doesn’t do much.

24/07/2026

People don't usually leave a website because they don't need what you do.

More often, they leave because something didn't quite land.
Maybe the message wasn't clear enough.
Maybe trust wasn't built quickly enough.
Maybe they quietly chose someone else instead.

That's exactly what this latest Website Insight explores.

And if you're anything like me, sometimes you just can't be bothered to read... 😉
So, there's an audio version too.
Whether you're in the car, out for a walk, making a coffee or pretending to work while listening through your headphones, you can simply press play instead.

🎧 Have a listen (or a read if you're feeling energetic):
https://www.create2convert.co.uk/website-visitors-leave-without-enquiring/

I'd love to know what you think. Have you ever looked back at your own website and realised it wasn't the product or service holding enquiries back after all?

Website visitors landing but not enquiring? Learn why they leave without contacting you and what your website needs to answer more clearly.

23/07/2026

Your competitor might not be better than you.

They might just be making the decision easier.

Clearer about what they do.�
Clearer about who they help.�
Clearer about why they’re worth trusting.
�Clearer about what someone should do next.

That's often enough to win the enquiry.
Not because they're better.
Because they're easier to understand.

Before you rebuild your website, check whether the real issue is that your message isn’t landing quickly enough.

21/07/2026

Sometimes the problem isn’t your contact button.

It’s everything that happens before it.

People don’t usually avoid enquiring because the button is the wrong colour.

They avoid enquiring because they’re not convinced enough to click it.

Something’s unclear.�
Something feels vague.�
Something hasn’t given them enough confidence.

Making the button bigger won’t fix that.

Unless your current strategy is to shout “CONTACT US” at people in 48pt text and hope for the best.

16/07/2026

Before you rebuild your website, check how much proof is actually on there.

Not claims.

Proof.
Reviews.�
Case studies.�
Before and afters.�
Real examples.�
Clear outcomes.�
Client comments.

Because saying “we’re trusted” isn’t the same as being trusted.

That’s a bit like saying “I’m hilarious” before telling a joke.

Your website has to earn the enquiry before someone sends it.

14/07/2026

Today, a garage lost a £15,000 sale with one email.

I made an enquiry and received an automated reply with broken fields and empty placeholders still visible.

Trust gone.

I immediately questioned what else they had failed to check and chose not to take it any further.

That might sound harsh, but when someone is considering spending £15,000, every detail matters.

The email was designed to save time.

Instead, it cost them a customer.

One broken response. One lost opportunity.

Have you ever spotted something small that instantly made you question the quality of the service you were about to receive?