Create2Convert

05/08/2026

'Your QR code is not a strategy'
Putting a QR code on a leaflet doesn’t magically make your print and website work together.
It’s not marketing fairy dust.

The question is:
Where does it go?
If it sends people to a generic homepage with no clear next step, that QR code is basically a tiny square of hope.
And hope is not a strategy.

A good QR code should take people somewhere useful.
A page that carries on the same message.
A page that makes the next step obvious.

Not just:
“Here’s our website. Good luck.”

31/07/2026

Someone visited your website today.

They looked around.
They left.
And they enquired somewhere else.

Most business owners assume it's because of price, timing or the competition.
Often, it's something much simpler.

In this latest Website Insight, I explore why people leave websites without ever getting in touch and how a few small changes can make a much bigger difference than most businesses realise.

🎧 And if you're on the move (or just can't be bothered to read... 😉), every Insight is available as an audio version too.

So whether you're driving, walking the dog or grabbing a coffee, you can simply press play instead.
Have a listen (or a read): https://www.create2convert.co.uk/website-not-supporting-sales/
I'd love to know if it resonates with your own website.

29/07/2026

'Your leaflet needs a job'

You’ve had a leaflet designed.
Lovely.
Six pages. Nice images. Bit of copy. Maybe even a tasteful swoosh.

But what’s it actually supposed to do?
Not just “look professional”.
Not just “explain what we do”.
What should someone do after reading it?

Visit a page?
Book a call?
Ask for a quote?
Scan something?
Remember you after an event?

That’s the bit that often gets missed.

A leaflet shouldn’t just sit there looking pleased with itself.

It should have a job.

And if nobody has decided what that job is, don’t be surprised when it doesn’t do much.

24/07/2026

People don't usually leave a website because they don't need what you do.

More often, they leave because something didn't quite land.
Maybe the message wasn't clear enough.
Maybe trust wasn't built quickly enough.
Maybe they quietly chose someone else instead.

That's exactly what this latest Website Insight explores.

And if you're anything like me, sometimes you just can't be bothered to read... 😉
So, there's an audio version too.
Whether you're in the car, out for a walk, making a coffee or pretending to work while listening through your headphones, you can simply press play instead.

🎧 Have a listen (or a read if you're feeling energetic):
https://www.create2convert.co.uk/website-visitors-leave-without-enquiring/

I'd love to know what you think. Have you ever looked back at your own website and realised it wasn't the product or service holding enquiries back after all?

Website visitors landing but not enquiring? Learn why they leave without contacting you and what your website needs to answer more clearly.

23/07/2026

Your competitor might not be better than you.

They might just be making the decision easier.

Clearer about what they do.�
Clearer about who they help.�
Clearer about why they’re worth trusting.
�Clearer about what someone should do next.

That's often enough to win the enquiry.
Not because they're better.
Because they're easier to understand.

Before you rebuild your website, check whether the real issue is that your message isn’t landing quickly enough.

21/07/2026

Sometimes the problem isn’t your contact button.

It’s everything that happens before it.

People don’t usually avoid enquiring because the button is the wrong colour.

They avoid enquiring because they’re not convinced enough to click it.

Something’s unclear.�
Something feels vague.�
Something hasn’t given them enough confidence.

Making the button bigger won’t fix that.

Unless your current strategy is to shout “CONTACT US” at people in 48pt text and hope for the best.

16/07/2026

Before you rebuild your website, check how much proof is actually on there.

Not claims.

Proof.
Reviews.�
Case studies.�
Before and afters.�
Real examples.�
Clear outcomes.�
Client comments.

Because saying “we’re trusted” isn’t the same as being trusted.

That’s a bit like saying “I’m hilarious” before telling a joke.

Your website has to earn the enquiry before someone sends it.

14/07/2026

Today, a garage lost a £15,000 sale with one email.

I made an enquiry and received an automated reply with broken fields and empty placeholders still visible.

Trust gone.

I immediately questioned what else they had failed to check and chose not to take it any further.

That might sound harsh, but when someone is considering spending £15,000, every detail matters.

The email was designed to save time.

Instead, it cost them a customer.

One broken response. One lost opportunity.

Have you ever spotted something small that instantly made you question the quality of the service you were about to receive?

14/07/2026

Many websites start in the wrong place.

They open with:
“We’re passionate about…”�“We’ve been established since…”�“We pride ourselves on…”

Lovely.

But your visitor is thinking:
“Can you help me?”
�“Do I trust you?”
�“Is this worth my time?”

They haven’t come for your life story.

They’ve come to work out whether you’re the right choice.

Answer that first.

Pop the autobiography further down.

09/07/2026

A website redesign feels like progress.

New look.
Fresh layout.
Better visuals.

But here’s the reality.

If the message is still vague, the positioning is still unclear, and the enquiry journey is still weak, you can end up with the same problem in a nicer outfit.

That’s an expensive mistake.

In this article, I’ve looked at why some redesigns do not fix the real issue.
Read it here:
https://www.create2convert.co.uk/website-redesign/

Create2convert explains that website redesign mistakes waste money by improving appearance but failing to clarify the core business message and value.