WRITE WAI

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WRITE WAI Creating persuasive and bespoke words designed specifically for your organisation, your objectives and your target audience. www.writewai.com 07956 977 994
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I provide creative thinking, persuasive copy and tailor-made messages designed specifically for your organisation, your objectives and your target audience. Because I am a highly experienced UK copywriter and PR, I always ensure that I write to suit your copywriting project, not the other way round. So, whatever your copywriting needs, you may relax, knowing that you are in the hands of an expert who will focus on your audience, your message and your objectives. I am a freelance writer, journalist, editor and proofreader. I can write anything for you, from a press release that will get your news published, a CV or a letter to a prospective employer, an email or information on your website. I have worked for the BBC, newspapers, and for advertising, marketing and PR firms. If you need anything written, just contact me. It’s not easy putting pen to paper or finger to keyboard when you have a new article in mind. Do you find you suddenly have word blindness? Do your thoughts and ideas evade you? Do you wish there was someone there to help out? I have been working in words since I graduated with a BA (Hons) and have a passion for writing. As a teenager, I won the Star Letter Prize in a magazine and while working as a freelance with the BBC, I was part of a News Interactive team that won a BAFTA award. More recently, while freelancing with a commercial copywriting firm, I was part of a two person team who wrote an award submission for a large, business continuity firm. I am proud to say the software company, which does not want to be mentioned, won the top prize. I have also worked as a journalist for Cumbrian Newspapers, The Middlesbrough Evening Gazette and the Derby Evening Telegraph and have had my work published in numerous other newspapers, magazines and periodicals. My mission as the Owner Manager of Write Wai, a new copywriting and PR business, is to write excellent copy for satisfied clients or help you find the right words by proofreading and editing your copy. Together we can find the right way to get your business noticed!

09/10/2026

Essex Networking Skills (ENS) held another enjoyable business network meeting today.

In the hotseat for the "Marky a bit like Parky" interview was Chris Bedwell of Yellow Gecko.

It was interesting to learn he was once a hospital Radio DJ in his younger day before taking up photography and building websites.

The ENS network is friendly, fun and flexible and meets fortnightly at the Kings Arms, near Coggleshall, Essex.

It's a group where I've gained business and have used other peoole's services.

The next meeting on October 22nd is a special social being held at Milsoms from 4pm to 6pm. For full details contact Mark Sexton.

09/10/2026

This is an example of what we do to help businesses promote themselves on social media.

I am the proud parent of a teenager.This week marks 13 years since I took the leap and set up Write Wai PR & Copywriting...
05/10/2026

I am the proud parent of a teenager.

This week marks 13 years since I took the leap and set up Write Wai PR & Copywriting Services.

And what an adventure, and journey of self-enlightenment it's been.

​I want to say a huge, heartfelt thank you to all my wonderful clients (both past and present), associates, and supporters who have helped me reach this milestone.

​Looking back to when I started Write Wai, the world of social media marketing, PR and copywriting was quite different.

Businesses were more inclined to use advertisements, leaflets, brochures, emails and cold calling to get their brands noticed, than socia media, blogs and online marketing.

In 2013, about 86% of marketers considered social media important for their business, while today 90+% of businesses use it regularly.

But while algorithms and media channels alter frequently, one thing remains as strong as ever as I am just as passionate about getting businesses noticed both online and in the media by telling their authentic stories.

​This past year alone has brought some brilliant new developments for Write Wai.

As technology evolves, so do we!

We’ve extended our services to help businesses get cited by AI engines when potential clients ask questions, combining traditional SEO with GEO (Generative Engine Optimization).

​Sharing knowledge has always been close to my heart, especially as I was a journalist for 20+ years before starting my business, so to adapt to the age of AI, we now run practical workshops, starting with our 'Future-Proof Your Business with AI' session, which we’ve had the pleasure of running a few times now.

​It’s also been a busy year on the speaking circuit.

I was delighted to be invited to speak at The Sisterhood Network - Tendring by Alison Jackson, as well as sharing insights with young entrepreneurs at two of Lyndee M Oscar’s Business Kids holiday clubs! Plus, we've continued giving back by helping to raise funds for the fantastic team at Mid and North East Essex Mind at Invasion Colchester.

​Reaching 13 years in business isn't just about surviving changes, it's about adapting, building genuine relationships, and consistently delivering copy that works.

​Here's to the next chapter! 🥂

​Are you looking to future-proof your business messaging or ensure your brand gets noticed by AI search?

Drop me a message or comment to learn more or to register your interest for our next workshop!

30/09/2026

Now your kids are back in school, business owners, can consider taking a cheaper, off-peak holiday.

Have you booked yours yet?

​If you’ve been putting off taking a break because of high summer costs or sheer busyness, now is your window.

I find that stepping away from your business isn't a luxury, it’s a necessity for your sanity, your health, and your long-term success.

​The fear of stepping away from the helm is real, but the risks of burning out are far worse, as some of you may know.

​Here is why an autumn getaway is the best decision you can make for your business. A holiday now can help you:

​👉 Recharge & Refresh: You'll find you return to your desk with renewed energy, focus, and a clear head.

👉 Boost Creativity: A fresh environment away from day-to-day operations is usually where the best ideas spark. I know I always return to my business after a break feeling more creative.

👉 Empower Your Team: Stepping back gives your team the opportunity to step up, take ownership, and build confidence.

👉 Protect Your Health: Lowering your stress levels directly impacts your decision-making and overall well-being.

​Are you worried about your online presence falling flat while you're offline?

​You don't need to choose between taking a break and keeping your business visible.

You can delegate your social media management to an expert, like me, so your content keeps working while you’re unwinding.

I can create and publish onbrand posts for you, interact with any comments and follow up on possible leads.

​So why not pack your bags, take advantage of those off-peak prices, and enjoy a well-deserved break knowing your brand is in safe hands?

​Where are you heading this autumn?

Drop your destination in the comments! 👇

​If you need someone to keep your social media running smoothly while you’re away? Send me a DM and let’s talk!

​🔔 I regularly share actionable tips on building and scaling your brand online. Connect or hit the bell icon on my profile so you never miss a post.

27/09/2026

It was great to catch up with business owners at The Sisterhood Networking Group - Tendring run by Alison Jackson on Friday.

Speaker for the day was Clare Horsley, who talked about the importance of SMEs having cyber security.

I enjoyed having a chat with Lina Eze and Tammy M. at the meeting at The Crown, Manningtree.

Everyone was asked to give a pitch so it gave me opportunity to talk about my business, Write Wai and our Blog writing, SEO/GEO content creation and Social Media Management.

The Sisterhood network meets there usually on the last Friday of the month and costs £15 to attend.

Hope to catch up with you there sometime.

I'm thrilled to receive this testimonial from Bryan Bryan Mackenzie Bryan is an Authorised Vitality Adviser, who is in t...
27/09/2026

I'm thrilled to receive this testimonial from Bryan Bryan Mackenzie

Bryan is an Authorised Vitality Adviser, who is in the process of organising a fundraising event, MUSIC FOR LIFE, to promote his own business OMNIA and at the same time raise funds for and North East Essex Mind.

He has had a new website designed by a website designer, had adverts on local radio and 8000 leaflets distributed to help publicise the event on October 29th from 6.30pm at Stoke by Nayland Resort, but had very little social media presence.

Having met Bryan networking, he engaged my services having heard my 60 seconds pitch and is now recommending me to people he meets networking.

I've helped him improve his profile on LinkedIn, created a business page on Facebook for him and run an advertisement, created posts, taken photographs and videos and created reels for him.

He has already given me a 5 star review (all of his own words) on Google saying: “I have been working with Sally for 6 weeks now. Her knowledge and skills regarding LinkedIn/Facebook set up and marketing have been absolutely amazing.

“This has opened up a while new area of marketing for me and I have already made many very useful new contacts.

“I am recommending her services to everyone!

“Thanks Sally”

Thank you Bryan for this great review.

To show my appreciation, I am happy to invite readers to to book tickets for Bryan's fundraising evening, MUSIC FOR LIFE and help raise funds for a very worthwhile cause. Send me a DM.

P.S. Writing review's for other businesses benefits them and you as they helps AI and algorithms learn more about you.

When was the last time you gave someone a review or testimonial?

27/09/2026

My signature wave seems to be catching on!

At least it did on Friday at The Sisterhood Networking Group - Tendring run by Alison Jackson.

Speaker for the day was Clare Horsley, who talked about the importance of SMEs having cyber security.

It was good to catch up with Eze and Tammy M. at the meeting at The Crown, Manningtree.

Everyone was asked to give a pitch so it gave me opportunity to talk about my business, WRITE WAI and our Blog writing, SEO/GEO content creation, Social Media Management and our Future-proof Your Business With AI training.

The Sisterhood network meets there usually on the last Friday of the month and costs £15 to attend.

Hope to catch up with you there sometime.

25/09/2026

What a network meeting to remember.

It's not everyday that you go to a network meeting in Colchester and have our present MP, Pam Cox, and our past MP, Sir Bob Russell in attendance..

But, Colchester Business Network (aka Colbiz) had Laura Pringle from the Bank of England present, yesterday, for an “off the record” look at the UK economy, drawing on the most recent Bank of England Monetary Policy Report.

We were asked to keep our 60 second pitches to 15 seconds to give Laura longer to speak and answer questions...
..so, I didn't have much time to tell people about Write Wai and our PR, copywriting and social media management services.

Laura's talk was very interesting, but that's all I can say!

We were also at Colchester's Officer's Club to mark the 20th anniversary of Tapper Financial Services with network organisers, Martin Tapper
and Loess Overbury-Tapper.

Congratulations to them both and for their friendly and fun network group.

To celebrate, the couple had asked Raluca Francis to make some of her delicious cakes for the occasion.

It was lovely to meet some new business people for the first time and catch up with some regular attendees.

Afterall, forging friendships, supporting each other and collaborating is what networking is all about.

If you are interested, Colbiz meets on the last Thursday of every month (contact the Tappers for details).

What question would you ask the Bank of England?

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Colchester
CO12

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+44(0)7956 977 994

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