WRITE WAI

27/05/2026

I'm excited to see a world leader taking a stand against popular trends in a bid to protect humanity.

Pope Leo wants to see humankind safeguarded and is calling for comprehensive regulations to govern artificial intelligence (AI).

It’s something I have felt was needed since AI was first introduced.

Don’t get me wrong. As a Social Media manager, business blogger and SEO/GEO content creator, I can see many advantages to people using AI like saving time by automating repetitive tasks; translating languages and quick data analysis.

But I can also see the disadvantages, like replacing humans in work; AI regurgitating human’s original thoughts and it lacks human emotions and judgement.

I firmly believe the UK government needs to start applying a higher tax to AI developers now, so they have finance available when masses of people start losing their jobs and claiming benefits.

There should also be strict regulations on all creative work stating whether it was produced solely by a person or with the assistance of AI.

I predicted a while ago that “lost” masterpieces by authors, painters and composers will start being found in attics and I think this has already started.

In my opinion, AI should not be allowed to think independently and take action without human consent, nor be permitted to kill people (but sadly AI is already being used in warfare).

Elon Musk expressed his concerns about a “Terminator”-like AI apocalypse in August 2021, some of which I share.

More people need to speak up about their concerns about AI (while we still have chance to control it), instead of the excitement about it saving time and making money for businesses.

The EU AI Act which officially entered into force on 1 August 2024, covers many of my concerns.

Some rules are already active, but some are still being discussed (sadly, it may be too late).

There will always be people (and governments) who appear to agree to abide by the rules but do things their own way.

I’d be interested to know your opinion on this in the comments below.

To read about the Pope’s concerns, click:

It comes after Leo said days after his election that he considered AI to be the biggest challenge facing humanity.

24/05/2026

Who needs to go abroad when the weather is sunny and 25 degree centigrade?
We enjoyed a delicious lunch at Harbour Lights, Walton-on-the-Naze, today, as a Pentecost Sunday treat. It raised our spirits in more ways than one.
Have a great Bank Holiday everyone. What are you up to?
I invite you to post a pic below to show us.

23/05/2026

Is seven seconds enough to win business?

At Business Buzz, one of the newest network's in Colchester, Essex, you are only allowed seven seconds to pitch your business.

Seven seconds might not be long enough time to close a deal, but it is time enough time to catch someone's attention.

Think of it as your tagline, the ultimate distillation of your business.

​To make those seven seconds count, you only need three elements:
​
- The Hook: Who you are or the massive problem you solve.
- ​The Solution: What you actually do (minus the jargon).
- ​The Impact: The ultimate benefit to the customer.

​The 7-Second Framework is "We help [Target Audience] do [X] so they can achieve [Y]."

​Example in Action:
​“We help independent flower shops automate their inventory so they never run out of flowers during the morning rush.”

​The Golden Rule: Keep it conversational, cut the buzzwords (like "synergy" or "disruptive"), and leave them wanting to ask, "How do you do that?" That question is your invitation to give the longer pitch.

This was the end of my 7 seconds at last week's Business Buzz.

I am not sure I got it right, but I did it anyway!

What do you think?

I made lots of new contacts at the network.

Business Buzz, organised by Olly Bee
meets the third Thursday of every month at 10am at the Digital Forum on Queen Street, if you are interested in attending next month?

23/05/2026

To network, or not to network? That is the question.

If you are in business you need to make networking part of your routine.

Networking isn’t just about collecting business cards; it’s about making new friends, building mutual support, sharing knowledge, and often unexpected opportunities come along.

​Whether you are an entrepreneur, a corporate leader, or just starting your business, your professional network is one of your most valuable assets.

I usually try to fit in one network a week, but this week I’ve been particularly busy and attended three.

Yesterday, I attended Mark Sexton’s Essex Networking Skills network at the Kings Arms Coggeshall, Essex, where it was good to catch up with the regulars and to meet some new people.

​For me, business networks offer:
​
- Access to Hidden Opportunities: Many of the best partnerships, client leads, and opportunities arise from networking. For example: I met Luke Magnay at ENS and we ran our successful ‘Futureproof Your Business With AI Workshop together in March.

​- A Sounding Board for Innovation: Networking is a good place to learn about new industries, different problem-solving approaches, and emerging trends you might otherwise miss.

​- Accelerated Trust and Credibility: When you are introduced to someone through a mutual connection it instantly elevates your credibility, smoothing the path for successful collaborations.

​The other good thing that with networking you are always just one phone call or message away from an expert who can help you navigate a complex challenge.

​💡 My Golden Rule of Networking is to focus on adding value, sharing insights, and helping others succeed first.

What’s yours?

​How has a professional connection helped shape your business journey recently?👇

Yesterday, it was good to meet:
​
Luke Magnay, Ceri Carpenter Doug Cooper Jon Creese - Private
Healthcare Peter Disney Macey Fletcher Richard Flowers Mike Hill Leah Holdeman Martin Hoskins MSWW Richard InghamLuke Magnay Richard Parker Graham Pretty ⛅️ Philip Read Jenny Sjollema - Your Virtual and Personal Assistants Nick Thurston Danielle Walters FCCA -Dave Webster- Hayley Mann Mark Bailey.

23/05/2026

Actions speak louder than words, so they say...

As part of St John's Church, Colchester's Eco Group, I did a litter pick around the parish at last weekend.

Among the rubbish we collected was a discarded microwave, a huge bag of used nappies and lots of plastic bottles, cans and empty food packets which filled severals blue sacks.

The litter pick was part of our ongoing commitment to caring for our local environment after St John's Church achieved Eco Church Silver and Bronze awards from A Rocha UK, a network of Christian organisations in more than 20 countries.

When I was young there was a big campaign on TV aimed at encouraging people to put their rubbish in the bin, but there doesn't seem to be anything like that now.

It's up to people like you and I to encourage others to look after our environment to protect for wildlife and future generations.

I was also reminded recently of the lifelong work of Sir David Attenborough, who celebrated his 100th birthday this month.

For decades he has used his voice to highlight both the beauty of our planet and the urgent need to protect it.

His message has always been clear; small actions from millions of people can create real change.

How do you play your part?

Whether it’s picking up litter on your daily walk, recycling cardboard and cans properly, reducing single-use plastics, planting for pollinators or simply teaching children to respect the world around them, every small action makes a difference.

If we all do a little, together we can achieve a lot. 🌍💚

17/05/2026

We're considering changing our banner on LinkedIn and would like to ask you which of these designs do you prefer?

17/05/2026

No one will call you to ask about your products and services if they don't know you exist.

That is the truth and you can't ignore it.

Even if you optimise your content with keywords and backlinks for search engines using SEO, you now need to be thinking about how you appear to AI like ChatGPT, Claude or Perplexity.

Whether you like it or not, AI is harvesting your activity across the Internet - e.g. your websites and all of your social media platforms - to ascertain whether you are an expert in your industry.

It then uses it to decide whether to recommend you when someone asks about people in your field in their area.

Here is a good example.

I had a call from a prospect yesterday and when I asked how he had learnt about me and Write Wai PR & Copywriting Services, he said we had been recommended by ChatGPT.

We must be doing something the right way to meet the requirements of Generative Engine Optimisation (GEO).

I do this by sharing expert tips on LinkedIn, writewai's website and my other social media platforms about writing business blogs, creating content and managing businesses' social media, as well as other things.

Don't get me wrong, SEO as we know it is still working and businesses are still being ranked by search engines through Search Engine Results Page (SERP), but less and less with the use of AI and the development of GEO.

With GEO, you need to ensure AI systems recognise your expertise and actively recommend you.

Read Write Wai's my blog explaining what GEO is, why it matters right now, and how to build the kind of multi-platform authority that makes you impossible for AI to ignore: https://www.linkedin.com/pulse/geo-vs-seo-why-you-need-know-sally-anderson-wai-orqne/

If you need any help or advice, send me a DM.

What are you doing to make sure your prospects
find you?

----
Don't forget to follow this profile to see my future posts offering tips and advice.

Your Website Traffic Is Dropping. Here's Why (And What to Do About It) Have you noticed fewer visitors coming to your website lately? If you have, you're not alone.

13/05/2026

It gave me a boost to receive this recommendation from Graham Pretty on LinkedIn.

Graham is a Property Damage Assessor, Business Owner and Claims Mediator based in Essex.

“I've known Sally for 10 years and used Write Wai PR & Copywriting Services for numerous copywriting and marketing support," said Graham.

"Sally is particularly skilled at preparing press releases and advertorials for publications, as well as brochure writing and SEO website support.

"Having someone such as Sally is vital business support as more and more business is marketed and transacted online and she always demonstrates great attention to detail and professionalism. Would recommend Sally and Write Wai’s services.”

As a small business owner, recommendations and referrals mean so much because they are built on trust, relationships and results.

Over the years, I’ve loved helping businesses increase their visibility through PR, SEO/GEO content, social media management and marketing support that helps them stand out online.

Thank you again Graham for your support and recommendation, it’s genuinely appreciated.

If you need help with your social media, business blogs or SEO/GEO content, get in touch via my website, writewai.com