WRITE WAI

23/06/2026

The difference between staying stuck in a business rut and scaling up is often just one small shift.

Most business owners don’t fail because they aren’t working hard enough —
they get stuck because they’re caught in old patterns that no longer serve them.

One of the biggest breakthroughs I help business owners in Essex and Suffolk create is moving from "doing everything" to "leading everything."

➡️ Leadership isn't about working harder.
➡️ It's about focusing smarter — and choosing what not to do.

When you start thinking like the CEO of your life and business, everything changes:

🔹 Bigger decisions feel easier.
🔹 Growth becomes sustainable, not overwhelming.
🔹 You shift from reactive to strategic.

I've created a poll to help me decide what topics to post on in the future.

👉 Which area do YOU most want to lead better right now? Please vote and comment below 👇
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I'm David Betts, a business coach, working with individuals and businesses to enhance their performance, achieve their goals and gaining great results!

I regularly share advice to help followers grow their businesses, so follow my profile to see my future posts.

17/06/2026

Have you noticed changes to your social media and marketing?

Your audience hasn’t disappeared, they’ve just stopped looking for you.

If things feel quieter lately and you finding you have

less traffic to your website,
fewer likes and comments,
not as many messages coming in…

You’re not imagining it.

But it’s not because you’ve suddenly got worse at marketing or social selling.

It’s because people have changed how they find businesses like yours.

They’re not Googling as much.
They’re not scrolling for ages.

They’re asking AI things like:

“Who should I work with?”

“What’s the best option for this?”

AI doesn’t give them a long list to choose from…

It just gives them an answer.

One suggestion.
One recommendation.
One business it feels confident about.

So the question isn’t really:

“Am I showing up on Google?”

It’s: “Would AI actually mention me?”

That’s what Generative Engine Optimisation (GEO) is all about.

And don’t worry — it’s not as technical as it sounds.

It’s not about doing more marketing.

It’s about making sure what you’re already doing is clear, consistent, and easy for AI to recognise and trust.

Because the shift is simple:

👉 You used to need to be found
👉 Now you need to be recommended.

Most business owners haven’t caught up with this yet, which means there’s a real opportunity if you do.

I've been studying the changes for 10 months and know how to help you get mentioned by AI.

If you'd like to chat about Future-Proofing your business, get in touch today.

13/06/2026

Do you share your special occasions in life and business on your social media?

It’s definitely worth mentioning your work anniversaries, awards and other memorable moments.

I shared my wedding anniversary this week, because it means a lot to me, and it has had a good response.

Here's why I suggest mentioning your magic moments in your marketing.

LinkedIn’s algorithm places significant weight on genuine engagement, particularly discussions.

Whilst a like provides a small indication of interest, comments show that someone has invested time in engaging with the content.

When a post attracts relevant comments quickly, LinkedIn is more likely to show it to a broader audience, helping to increase its overall reach and visibility.

There are lots of other ways of marking your memorable moments, as I mention in this blog. 👇

https://www.writewai.com/blog/mark-your-memorable-moments-in-business/

13/06/2026

Do you share your special occasions in life and business on your social media?

It’s definitely worth mentioning your work anniversaries, awards and other memorable moments.

I shared my wedding anniversary this week, because it means a lot to me, and it has had a good response.

Here's why I suggest mentioning your magic moments in your marketing.

LinkedIn’s algorithm places significant weight on genuine engagement, particularly discussions.

Whilst a like provides a small indication of interest, comments show that someone has invested time in engaging with the content.

When a post attracts relevant comments quickly, LinkedIn is more likely to show it to a broader audience, helping to increase its overall reach and visibility.

There are lots of other ways of marking your memorable moments, as I mention in this blog. 👇

Are there any occasions you wish you had mentioned online?

See:

Memorable milestones are there to be marked & you can do this in a number of ways. They offer an opportunity to boost your marketing with a purposeful strategy.

12/06/2026

How do you get your business found by AI tools such as ChatGPT, Gemini, Copilot and Google's AI-powered search results?

That was the focus of yesterday's training session with Jules Gibson-Cranch, who has several business interests.

She has websites and social media for all of them, but they were not coming up when she searched for her business online.

Having recently held my 'Future-Proof Your Business With AI workshop' with Luke Magnay, I was the first person Jules thought of to ask to train her in what's changed in online marketing.

As a social media consultant, business blogger and content creator, I'd noticed the changes 18 months ago and have been studying what to do to keep my regular clients visible online.

Jules and I discussed how many businesses are still concentrating solely on Search Engine Optimisation (SEO), but search behaviour is changing rapidly.

More people are now asking AI assistants questions such as:
❓ Who is the best accountant for small businesses?
❓ What should I do to attract more customers online?
❓ Which local businesses are experts in their field?

I explained that instead of simply displaying a list of websites, AI platforms generate answers based on the information they can find, understand and trust.

This is where Generative Engine Optimisation (GEO) comes in.

GEO is the process of creating content that helps AI platforms recognise your expertise and reference your business when answering questions about your industry.

During our session, we explored:

✅ How AI tools like ChatGPT, Gemini, Copilot and Google's AI Overviews find and evaluate information
✅ Why regularly publishing expert content increases your chances of being referenced
✅ The importance of answering real customer questions through blogs, articles, videos and social media posts
✅ How consistent messaging across your website and social channels helps build trust and authority
✅ Why case studies, testimonials, awards, media coverage and industry insights matter more than ever.

AI platforms are increasingly looking for signals of expertise, experience, authority and trustworthiness.

Businesses that share valuable insights, answer common questions and demonstrate real-world experience are more likely to become part of the answers people receive.

I believe the businesses that will thrive in the next few years are those that stop creating content purely for algorithms, like LinkedIn's, and start creating content that genuinely educates, informs and demonstrates expertise.

SEO is no longer enough on its own.

The future is about being discoverable by both search engines and generative AI.

Just in case Jules needed more help, I gave her a handout covering her niche and a copy of my scorecard which helps people learn what they need to do to improve how AI rates them.

How are you adapting your content strategy for AI search and Generative Engine Optimisation?

Get in touch, if you need my help.

03/06/2026

Let me ask you a simple question.

When was the last time your LinkedIn post actually started a conversation for you?

Not just a few likes here and there, but real interaction, insight, and connection.

Today, everyone’s posting and algorithms are constantly shifting, it’s often the simplest tools that quietly deliver the biggest results.

Many people don't know about it.

Over the years, I’ve seen countless strategies come and go, but every now and then, something small proves to be surprisingly powerful.

In this edition of Write Wai's Newsletter, I want to shine a light on one of LinkedIn’s most overlooked features. Click: https://www.linkedin.com/pulse/linkedin-feature-could-help-you-generate-new-leads-anderson-wai-cmnye/

One that’s helping savvy business owners spark engagement, gather real insights, and even position themselves more strongly in today’s AI-driven search landscape.

There's a 49% chance that you’re not using it to its full potential just yet.

By Sally Anderson-Wai What if your next client was just one click away? There’s an excellent LinkedIn tool that is hiding in plain sight that almost half of users are overlooking. As a social media consultant, business blogger and SEO/GEO content creator for the last 12+ years, I’ve watched algo...

01/06/2026

Look what AI created for me!

You should give it a try.

​I recently put AI to the test to see what character sketches it could come up with.

I gave it a prompt to create some images of me that conveyed my character, my sense of humour, and indicating some of what I do from what it could find out about me online.

​My specific brief? Make the image look like a quirky sketch by an illustrator.

​To push it a step further, I gave the exact same prompt to a different AI tool and asked it to change the colour of my dress to match my branding colours ( of purple and turquoise 💜🩵).

All it took was a strategic prompt and two different photos.

​Why should you bother creating AI images for your brand?

​As a social media consultant, blogger, and GEO (Generative Engine Optimisation) and SEO (Serach Engine Optimisation) content creator, I’m always looking for ways to help me and my clients stand out in a crowded digital landscape.

Here is why using customised AI images is a great content strategy:

- Unusual images create ​instant brand recognition:

Stopping your audience from scrolling on social media can be hard.

But when you inject your specific brand colours and personality into your visuals, your audience will recognise your content before they even read the first line.

​- Show, don't just tell:

AI can help you visually communicate your vibe, sense of humour, and niche without needing a professional photoshoot every time your strategy pivots.

- ​SEO/GEO & visibility boost: Unique, high-quality images keep users engaged on your blog or social media for longer.

Plus, properly optimised, original images perform incredibly well in visual search and GEO results.

​Do you want to know my secret ingredient?

It all comes down to the prompt.

AI is incredibly powerful, but it still requires a human touch, a clear brand strategy, and the right keywords to steer it in the right direction.

​What do you think of the result?

Have you started experimenting with AI for your own brand visuals yet?

Let me know in the comments! 👇

If you would like a copy of the prompt I used to create these images, send me a direct message.

27/05/2026

I'm excited to see a world leader taking a stand against popular trends in a bid to protect humanity.

Pope Leo wants to see humankind safeguarded and is calling for comprehensive regulations to govern artificial intelligence (AI).

It’s something I have felt was needed since AI was first introduced.

Don’t get me wrong. As a Social Media manager, business blogger and SEO/GEO content creator, I can see many advantages to people using AI like saving time by automating repetitive tasks; translating languages and quick data analysis.

But I can also see the disadvantages, like replacing humans in work; AI regurgitating human’s original thoughts and it lacks human emotions and judgement.

I firmly believe the UK government needs to start applying a higher tax to AI developers now, so they have finance available when masses of people start losing their jobs and claiming benefits.

There should also be strict regulations on all creative work stating whether it was produced solely by a person or with the assistance of AI.

I predicted a while ago that “lost” masterpieces by authors, painters and composers will start being found in attics and I think this has already started.

In my opinion, AI should not be allowed to think independently and take action without human consent, nor be permitted to kill people (but sadly AI is already being used in warfare).

Elon Musk expressed his concerns about a “Terminator”-like AI apocalypse in August 2021, some of which I share.

More people need to speak up about their concerns about AI (while we still have chance to control it), instead of the excitement about it saving time and making money for businesses.

The EU AI Act which officially entered into force on 1 August 2024, covers many of my concerns.

Some rules are already active, but some are still being discussed (sadly, it may be too late).

There will always be people (and governments) who appear to agree to abide by the rules but do things their own way.

I’d be interested to know your opinion on this in the comments below.

To read about the Pope’s concerns, click:

It comes after Leo said days after his election that he considered AI to be the biggest challenge facing humanity.