The Cynefin Company

The Cynefin Company Small, global company with novel approaches to strategy, culture, innovation and change

• The Cynefin Company Network continues to grow and currently has in excess of 1,100 Practitioners who extend across 41 countries.

• The Cynefin Company education courses are held online as well as in major cities across the world, including London, New York, Washington D.C., Amsterdam, Johannesburg, Singapore and Sydney.

• The Cynefin Company is overseeing a development framework including a ne

twork of developers using a "shared source" model of software development.

• The Cynefin Company tools & techniques are a valuable resource for organizations looking for novel, useful solutions to complex strategic and/or management challenges.

• In October 2010, The Cynefin Company (formally Cognitive Edge) and The Narrative Lab announced their research partnership with the University of Stellenbosch Business School (USB).

• As of October 2014, The Cynefin Company has registered offices in Singapore, the United Kingdom and the United States.

𝐈𝐟 𝐄𝐬𝐭𝐮𝐚𝐫𝐢𝐧𝐞 𝐌𝐚𝐩𝐩𝐢𝐧𝐠 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐝𝐚, 𝐭𝐡𝐢𝐬 𝐟𝐢𝐧𝐚𝐥 2026 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐚 𝐠𝐨𝐨𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐬𝐞...
18/06/2026

𝐈𝐟 𝐄𝐬𝐭𝐮𝐚𝐫𝐢𝐧𝐞 𝐌𝐚𝐩𝐩𝐢𝐧𝐠 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐝𝐚, 𝐭𝐡𝐢𝐬 𝐟𝐢𝐧𝐚𝐥 2026 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐚 𝐠𝐨𝐨𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐣𝐨𝐢𝐧 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐬𝐞𝐚𝐭𝐬 𝐟𝐢𝐥𝐥 𝐮𝐩.

Estuarine Mapping – a method and framework that offers a flexible approach to understanding and mapping complex contexts, with fresh approaches to setting direction and strategies in collaboration with stakeholders and communities.

In this workshop, we will explore methods to look at 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐚𝐫𝐞, 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐠𝐨 𝐧𝐞𝐱𝐭, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐚𝐧 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 do about it. Along the way, we will deal with questions like these:

👉 What can I change and manage in a complex environment?
👉 What do I do when simple goals don’t work?
👉 How do I plan in and for uncertainty?
👉 How do I combine the grand vision with the day-to-day?

𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 👉 https://thecynefin.co/product/estuarine-mapping-virtual-q3-sep-2026/

08/06/2026

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥.
👉 https://thecynefin.co/learning-training/

𝐓𝐡𝐞 𝐋𝐞𝐬𝐬-𝐊𝐧𝐨𝐰𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐃𝐚𝐨: 𝐋𝐢 (理) by Alice Jing SHAN, PhDIn complex systems, sequence is never merely a matter of or...
14/05/2026

𝐓𝐡𝐞 𝐋𝐞𝐬𝐬-𝐊𝐧𝐨𝐰𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐨𝐟 𝐃𝐚𝐨: 𝐋𝐢 (理) by Alice Jing SHAN, PhD
In complex systems, sequence is never merely a matter of order. It is often a matter of viability. A child plays in the mud. You tell them to wash their hands before eating. In surgery, anaesthesia comes before the first incision. A pilot checks the runway, instruments, and controls before take-off, not after the aircraft is already in the air. A checklist in a complex system is rarely just a list of items. The sequence is often doing the real work.

This is not limited to medicine, aviation, or other obviously high-stakes systems. The same is true in systems, where sequence shapes what appears first, what becomes legible, and what is later mistaken for the starting point. It matters whenever form is treated as if it had become detachable from formation, or whenever articulation begins to masquerade as origin.

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐛𝐥𝐨𝐠 𝐢𝐧 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞'𝐬 𝐥𝐢𝐛𝐫𝐚𝐫𝐲 👉 https://thecynefin.co/the-less-known-partner-of-dao-li/

First, a few words about the author: Dr Alice Jing Shan is the founder of ScholarLand Ltd, originator of Relational Dynamics™, and an independent

Estuarine Mapping is not just a metaphor; it’s a diagnostic lens. Not all systems fail in the same way. Some are fjordic...
24/04/2026

Estuarine Mapping is not just a metaphor; it’s a diagnostic lens. Not all systems fail in the same way. Some are fjordic, constrained by their original structure. Others are deltic, shaped over time by the accumulation of past success. Both suppress the generative mixing where real insight emerges.

The work is not to force change, but to recognise where movement is blocked, where boundaries need opening, and where healthy systems extend through flood plains and salt marshes, creating conditions for adaptation, learning, and serendipity.

Explore Dave Snowden's latest thinking 👉 https://thecynefin.co/fjordic-deltic-two-modes-of-suppression/

‘Mental frameworks are also prisons of the longue durée.’ Fernand Braudel, ‘Histoire et sciences sociales: La longue durée’, 1958 Extending the

𝐆𝐞𝐧𝐭𝐥𝐞 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬' 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐜𝐥𝐨𝐬𝐞 𝐬𝐨𝐨𝐧, 𝐟𝐨𝐫:1. 8 Frameworks Masterclass with Dave Snowden – DFW, USA𝐥𝐢𝐧𝐤: h...
16/04/2026

𝐆𝐞𝐧𝐭𝐥𝐞 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫: 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬' 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐜𝐥𝐨𝐬𝐞 𝐬𝐨𝐨𝐧, 𝐟𝐨𝐫:
1. 8 Frameworks Masterclass with Dave Snowden – DFW, USA
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/2-day-8-frameworks-masterclass-with-dave-snowden-dfw-usa/

2. Applied SenseMaker® Analysis (Virtual)
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/applied-sensemaker-analysis-virtual-q2-2026/

𝐓𝐡𝐞𝐬𝐞 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬' 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐬𝐭𝐚𝐲 𝐨𝐩𝐞𝐧, 𝐛𝐮𝐭 𝐚𝐫𝐞 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐭𝐨 𝐬𝐞𝐚𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲.

1. Asian time zone Cynefin+Narrative BaseCamp Together June 2026
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/apac-combined-basecamp-may-2026/

2. Virtual Cynefin® Basecamp June/July 2026
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/virtual-cynefin-basecamp-june-july-2026/

3. Virtual Cynefin® Basecamp September 2026
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/virtual-cynefin-basecamp-sept-2026/

4. Cynefin Exploratory: “Balancing human & AI reasoning in a complex world” Dublin, 1-2 July, 2026
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/exploratory-human-ai-dublin-july2026/

5. Applied SenseMaker® Analysis (Virtual) APAC – Oct 2026
𝐥𝐢𝐧𝐤: https://thecynefin.co/product/applied-sensemaker-analysis-virtual-apac-oct-2026/

If you have any questions, please feel free to reach out here: [email protected]

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