01/09/2026
Three years of BILA. But the story started before the logo, the adventures and the people Iโve guided. ๐
BILA began at a time when my life had changed and I suddenly found myself alone and seeking a new direction.
I needed somewhere to go. Not to run away, but to find my way back. It was time for change.
Back to the mountains. Back to wild places. Back to the simplicity of putting one foot in front of the other and knowing that, however difficult the climb, you keep moving.
Nature reminded me of things Iโd somehow lost sight of: My character. My values. My strength. And what makes me feel truly alive.
Fortunate enough to explore nature across Scandanavia, I remembered that being Intrepid, is to Live Adventurously. To move with courage and skill, explore new places, people and experiences in all opportunities in front of me.
Out there, life became simpler.
The mountains didn't care about the past or what came next. They just asked me to be present. To trust my instinct again.
And somewhere in that process, BILA Outdoors was born.
Over the last three years, what began as something deeply personal became something I could share with others.
Iโve had the privilege of guiding some incredible people. We've climbed, hiked, paddled, ridden and ploughed, laughed, battled weather, pushed through tired legs and stood together in places that make everything else feel very small.
I hope I've given some of you a little of what the outdoors gave me.
Perspective. Confidence. Connection. Freedom.
But BILA has continued to give something back to me too.
Peace and Strength to move on.
And a reminder of who I am when everything else is stripped away.
That's why the logo and those words mean more to me today than they did when I created them:
DISCOVER YOUR WILD. LIVE ADVENTUROUSLY.
They were never just a strapline.
I think, without fully realising it at the time, they were a promise I was making to myself.
Three years later, I find myself looking towards the horizon again.
I don't know exactly where BILA goes from here.
Maybe that's fitting.
Because the best adventures I've had rarely began with knowing exactly where they'd lead.
So, where next?