28/08/2026
🔥 WILDFIRES AREN’T SIMPLY A CASE OF “PUTTING WATER ON THE FLAMES”
The latest wildfires in Wales have once again highlighted just how complex, demanding and resource-intensive wildfire incidents can be.
Behind the flames is a huge operation involving Fire & Rescue Services, incident commanders, specialist wildfire crews, water supplies, pumps, appliances, drones, thermal imaging, landowners, farmers, emergency responders and other agencies often working across difficult terrain, changing weather conditions & rapidly evolving fire behaviour.
With significant wildfires occurring across the UK & Europe, Fire & Rescue Services are being stretched across multiple incidents while continuing to protect communities, homes, businesses, infrastructure & the environment.
Despite these pressures, the work being carried out by our firefighters and emergency responders has been nothing short of remarkable. 👏🚒
It is also deeply concerning that some wildfires are linked to accident, carelessness or deliberate ignition. Every avoidable wildfire places additional pressure on already stretched emergency services & can have devastating consequences for communities, wildlife, agriculture & the environment.
🌿 TECHNOLOGY CAN HELP
As the UK’s largest manufacturer of firefighting foam concentrates & wetting agents, 3FFF Limited developed FREEFOR SF2 as a high-performance, PFAS-free Class A wetting agent to assist Fire & Rescue Services in tackling vegetation & wildfire incidents more effectively & responsibly.
FREEFOR SF2 can:
💧 Reduce water usage by up to 80%
🌿 Reduce surface tension, allowing water to pe*****te vegetation & fuels more effectively
🔥 Improve suppression of grass, woodland & vegetation fires
🛡️ Help create effective fire breaks
♻️ Help reduce the environmental impact associated with excessive water use
🔥 Improve burnback resistance & help reduce the risk of re-ignition
🚒 Help crews bring fires under control more quickly & efficiently
💦 Make every litre of available water work harder
Wildfire suppression is about much more than extinguishing visible flames. Understanding fire behaviour, managing fuels, accessing difficult terrain, conserving water & preventing re-ignition are all critical parts of the operation.
At 3FFF Limited, we continue to monitor wildfire patterns, fire behaviour & the challenges facing Fire & Rescue Services so that we can continue developing technologies that support firefighters on the ground.
Most importantly, we want to recognise and thank every firefighter, emergency responder, farmer, landowner, volunteer and agency involved in fighting these fires and supporting communities through the aftermath.
👏 Your dedication, professionalism and bravery make a difference when communities need you most.
And as wildfire risk continues to evolve across the UK and Europe, one thing is clear:
Wildfire firefighting requires knowledge, preparation, technology, teamwork and prevention.
🔥 Think Wildfire. Think Twice.
About half of the nature reserve, near Peterborough, has been affected.