Rose & Co.

22/10/2026

If we look after your website, the necessary security updates have already been applied.

There is nothing you need to do.

We’ll continue to monitor things in the background and make any further updates that are needed.

It’s one of those parts of website maintenance that should happen quietly — and ideally before you ever need to think about it.

06/10/2026

Why a ‘yes’ isn’t evidence of a good conversation.

Treatment acceptance rates tell us what happened, but they don’t tell us whether the patient truly understood the choice they were making.

The history of UK financial regulation offers a useful warning. From pensions in the 1990s to PPI and motor finance in the 2000s, apparently successful sales figures sometimes concealed something very different: poor advice, conflicted incentives and customers who didn’t properly understand what they were agreeing to.

Dentistry has its own version of this information asymmetry.

The clinician has expertise. The patient may be anxious, in pain, uncertain about their options or worried about money and that creates influence, and expertise should be used to improve someone’s ability to make a decision, not replace it.

So we should be careful about making treatment acceptance the definition of a successful conversation.

A yes isn't proof of a good process.
And a no isn't proof of a bad one.

What matters is what happened before the decision.
Did the patient feel able to disagree or ask questions?
Were the alternatives genuinely explored, or simply mentioned?
Did their confidence change during the conversation?
Was the fee merely stated, or did they actually understand the financial commitment?

Instead of asking:
“Did I get a yes?”
Try asking:
“What tells me that this patient really understood the decision they were making?”, because once the result becomes the target, there is always a danger that we start shaping the conversation to achieve it.

Sustainable dentistry comes from something better.

Better conversations, where patients own their decisions rather than simply accepting our plans.

01/10/2026

What could 50 patient conversations teach you about yourself?

Dentistry has spent a lot of time chasing the YES. Case acceptance, treatment uptake and conversion.

But perhaps we’ve made the patient saying yes too important a measure of whether a conversation was successful?

A patient saying yes doesn’t prove they understood any more than a patient saying no proves the conversation failed.

What if we started paying attention to something different?

Did the patient understand their choices?
Could they question the recommendation?
Did something they said change what happened next?
Were money, fear or uncertainty actually explored?
Could they comfortably disagree?
And did the eventual decision genuinely feel like theirs?

One conversation can tell us something.

But across 10, 20 or 50 conversations, we might begin to notice patterns in how we help people make decisions.

That’s where Unpack gets interesting, not as another way to measure dentists and definitely not as another tool for improving “conversion”.

We’re currently testing Unpack with dentists in Club Connect, learning what happens when clinicians can return to their real conversations and notice things that are almost impossible to see while they’re actually having them.

Unpack can connect consultations over time, helping the clinician return to what mattered before, what remained uncertain and what may have changed, because perhaps the measure of a successful conversation was never whether the patient said YES, it’s whether they were able to make a decision they understood and genuinely owned.

Stop chasing the YES.
Start understanding the decision.
Your conversations are already teaching you.
You just need a way to notice.

Unpack Early Access — link in bio.

28/09/2026

Real feedback from week one with our Unpack Founding Test Group.

Dentists are uploading their first patient conversations and discovering moments they hadn’t noticed while they were busy having them.

Something a patient introduced, how they responded, and what happened next, that’s the moment we’re interested in.

Not Unpack telling a dentist they got something wrong, or giving them a communication score, but helping a dentist look back at their own conversation and say:

“I didn’t realise I did that.” Because once you notice something, the next conversation can be different.

Unpack isn’t publicly available yet.

We’re currently testing it with a small group of dentists from Club Connect. Their conversations, challenges and feedback are helping us understand what Unpack should and shouldn’t become.

When this testing phase is complete, we’ll invite the next Early Access group to join us.

A small number of places are still available on that list. www.roseand.co/unpack

22/09/2026

https://roseand.co/what-are-your-patients-conversations-teaching-you/

New Blog post

20/09/2026

You have more conversations with patients than you could ever remember, and within those conversations are patterns we rarely get the chance to notice.

The moment a patient's questions change.
The comment about money that might mean more than “that's expensive.”

The difference between understanding the options and actually feeling confident enough to make a decision. The question they ask twice.
The thing they mention that we acknowledge, but never quite explore, and sometimes, the fact that a patient feels comfortable enough to say no might be evidence of a very good conversation.

AI can already summarise a transcript, but the opportunity is to go much further than that.

What if you understand how decisions develop, notice what changed and recognise what might matter without pretending we know what a patient was thinking?

And, over time, to discover patterns in our own conversations that are almost impossible to see ourselves, not to score dentists or create scripts, and definitely not to make healthcare more salesy.

Instead, to help you become more curious about the conversations you're already having, and to learn something useful for the next one.

That's what we're building with Unpack, and we're currently testing it exclusively with our Club Connect members.

AI can tell you what was said. Unpack helps you see what happened.

We're getting closer. If you'd like to be one of the first to try it, join Early Access www.roseand.co/unpack

15/09/2026

15/09/2026

We measure a lot in dentistry.

But behind every result are conversations.

Conversations with patients. With our teams. With each other.

And most of those conversations disappear the moment they’re over.

What if they didn’t?

What if we could reflect on them, notice what we missed, and use what we learn to make the next conversation better?

That’s what we’ve been working on.

Introducing Unpack.

First with our Club Connect members.

Limited Early Access Link in Bio