Rose & Co.

Rose & Co. Developing dental practices with a simple & proven philosophy since 2009 1. Develop you into a leader. Get you heard. The geeky stuff. Not on the internet.

We know that this doesn’t even get a look in at dental school but it will make the difference in your practice every day. We help you become the boss that you want to be, turning chaos to calm.

2. Most people need a dentist at some point so where are they all and why do dentists have worry of gaps in their books? We provide you with the marketing tools, the communication skills and the team, so t

hat your voice stands out in the crowd, patients choose you and they stick with you.

3. It’s what made us nerdy when we were younger. The numbers, spreadsheets, SEO, forecasts and the things that give you the data to know where you have been and the insights that you need to know where you are heading.

4. You’ve probably tried it, but when has a Google search given you the answers to the questions that you really need? Questions about your leadership, your plans, your concerns, your team and your patients. As a leader, you need to know what you should be working on right now and what exactly does developing your dental business mean for you?

10/09/2026

perfectly pointless

Sometimes a good conversation ends with, “I need to think,” and sometimes with, “That’s not right for me.”Our responsibi...
02/09/2026

Sometimes a good conversation ends with, “I need to think,” and sometimes with, “That’s not right for me.”

Our responsibility is not to manufacture a ‘yes’; it is to create the conditions for an informed decision.

Commercial awareness and patient care are not opposites. The team should understand the diary, the importance of follow-up and the need for a healthy business. But commercial understanding should provide context for their roles; it should not become the purpose of every interaction.

The purpose is still the person.

The patient should be able to trust the quality of the decisions being made with them and the guidance they receive from you. Success is not simply whether somebody says yes. It is whether they understand enough to make a decision that is right for them.

This is healthcare.

That feels like an important distinction.

Dentistry should be paying attention to what the CMA has just done in veterinary services.Not because vets and dentists ...
19/08/2026

Dentistry should be paying attention to what the CMA has just done in veterinary services.

Not because vets and dentists are the same, they clearly aren’t.

But because the decision making environment is remarkably similar.

A patient often has limited knowledge, a professional with considerable expertise in front of them, uncertainty about what happens next and, sometimes a significant bill.

That makes this about much more than price, it is about how people make healthcare decisions.

The CMA’s veterinary investigation has pushed transparency, clearer pricing and ownership information much further up the agenda. And with its study into UK private dentistry already underway, perhaps our profession should be asking better questions now rather than waiting for regulation to force them.

Are we measuring whether patients say yes, or are we paying enough attention to whether they understood their options, the recommendation, the cost, the risks, and felt genuinely able to decide?

For me, that is the more important measure.

Less obsession with case acceptance. More interest in decision quality, because transparency is not commercially weak. Done well, it is one of the clearest signs of confidence. Link 🔗 to full article in profile 👍

Dental reception has changed beyond recognition, but the way we train front-of-house teams has not kept pace.Today’s rec...
31/07/2026

Dental reception has changed beyond recognition, but the way we train front-of-house teams has not kept pace.

Today’s receptionists are expected to manage complex diaries, anxious patients, treatment questions, financial concerns and dozens of important interactions every day. Yet too often, their development still centres on scripts, lead conversion and filling gaps in the book.

The reality is that too often we recruit caring, empathetic people, then train them to behave like a call centre, not frontline healthcare professionals.

In this latest article, we explore the professional education gap in dental reception and why it is time to replace sales-led tactics with proper development, clinical understanding and authentic patient service.

Read the full article: Link in Bio.

Your dental website might look good to patients, but can search engines and AI platforms actually understand it?Technica...
27/07/2026

Your dental website might look good to patients, but can search engines and AI platforms actually understand it?

Technical SEO is what helps Google and AI tools find, read and connect the important parts of your website: your treatments, clinicians, fees, locations and patient information.

It is not about adding clever “AI tricks.” It is about making sure your website is:

• easy to crawl and index
• clear and logically structured
• fast and usable on mobile
• free from outdated or duplicated information
• connected through useful internal links
• supported by accurate structured data

If that foundation is weak, even excellent content can remain difficult to find.

Our latest guide explains the technical work that helps dental practices prepare for conventional search, answer engines and AI-powered search.

Read the full article through the link in our bio.

Tonight I had the pleasure of being a guest on the DRMR Academy Open Mic night, talking about brand consistency in denti...
22/07/2026

Tonight I had the pleasure of being a guest on the DRMR Academy Open Mic night, talking about brand consistency in dentistry.

But not in the usual sense, not logos, colours, trying to look perfect online and pretending to be someone you are not.

For me, brand consistency is much more human than that.
It is the gap, or the alignment, between what you say you believe and what patients actually experience.

Brand is how you answer the phone, explain treatment, talk about fees, and how your team behaves when things are busy and when patients feel unsure.

That applies whether you are an associate building your own reputation, or a practice owner trying to create a culture that lasts beyond you.

The dentists and practices that build real trust are not always the loudest, but they are usually the most consistent, and you can see their values reflected in their decisions and in how their communication builds confidence throughout a patient journey that feels joined up.

Never pushy or salesy, simply when dentistry feels like guidance and leadership.

All of this matters commercially too. Higher results depend on higher levels of trust. Patients do not say yes to bigger treatment plans simply because they have been given information. They say yes when they feel understood, safe and confident in the person and practice guiding them.

Building a brand is not just a marketing exercise, it's a culture exercise, and your reputation is shaped by when your culture becomes visible.

We will be sharing more at the next Rose & Co. Roadshow, where we will explore how practice owners and managers can lead stronger, more consistent and more relationship-led practices, built on trust.

To read more or book your place on the Rose & Co Roadshow*, head to the link in bio.

*only limited seats available

09/07/2026

Rose & Co. dog is preparing for a weekend of ⚽️

Come on the Engerland 🏴󠁧󠁢󠁥󠁮󠁧󠁿

09/07/2026

Rose & Co. dog is looking forward to a weekend of football! Come on the Engerland!! 🏴󠁧󠁢󠁥󠁮󠁧󠁿🐾⚽️

08/07/2026

“When was the last time you really looked at your dental business?”

September and October 2026 dates are now available for The Rose & Co. Roadshow.

A practical one-day course for dental practice owners and managers who want to step away from the day-to-day churn and think properly about growth, leadership, culture and the patient experience.

This isn’t a day of generic business advice or endless theory. It’s a chance to work on your practice, share ideas with like-minded people and leave with practical actions you can take back to your team.

📍 North West — 29th September 2026�📍 London — 2nd October 2026

Places are limited to keep the day practical, personal and useful.

§Book your place through the link in bio.




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