11/06/2026
The USA and UK approach optical interior design a little differently ๐บ๐ธ
Last year, we met ForSight Eyecare in Savannah, Georgia, when they travelled to the UK to attend OSA.
One of the things they told us was how impressed they were by the way many UK practices use store design to balance customer experience, retail and clinical care.
ForSight wanted to bring some of that thinking to their own practice, so they asked us to help redesign their space in Savannah.
The brief was to create a space inspired by the best elements of UK optical design, bringing together retail, customer experience and clinical excellence in a single environment. An approach that moved beyond the more clinically-led spaces they were used to seeing.
The project is well underway, and here are just a few of our concepts ๐