John Mckie Copy, Cowes (2026)

22/12/2022

I gave up someone else’s dream for this life.

Here's what I learned.

For quite a while I juggled my 9-5 with my ‘side hustle’ until the day came I decided enough was enough, I wanted to take the jump and go all in.

And almost a year to the day, it's been a year of:

Travelling around the world for networking and events.

BEING with our youngest son day in and day out, building a connection that can never be replaced.

Of fear of finding work.

Trying to grow a new program and failing.

Of launching a new offer that didn't take off.

15-hour days.

2-hour days.

And all the ups and downs that do with this life.

As it stands right now, being open and honest, I'm having to take a little bit of work back at my 9-5.

Because I have a family to provide for, and if I need to take some work here or there to do this, then so be it.

I won't see my life fall apart for the sake of my pride and ego.

There are no rule books to follow here, I can do this HOWEVER I WANT TO.

But it showed me this self-employed life IS FOR ME.

Those days I've had with my children can NEVER BE REPLACED.

Ever.

Even if I went back to being a bin man, that bond will never be taken away from us.

And you know what?

People will say, will you should have had X amounts of months' income saved up to cover you.

Yep, probably should have, but it'll be alright.

That's a lesson for me on this journey.

But right now, I'm sitting in a cottage, in the middle of the woods surrounded by nature, waterfalls and my WHOLE FAMILY for the Xmas period.

When my dad passed away last year, my mum couldn't face being at home or doing our traditional celebrations without him.

So I booked an Airbnb for us all.

This lifestyle allows me to do this.

And even though I've been scared about my business, and what's gonna happen next year, I know on my death bed I won't remember that.

But I will remember the memories we make this week.

And I know I'll be successful next year.

Because I trust in my ability.

Because I've seen the difference my work makes.

And my clients will back me up too.

So if you're sat there worried about following a dream or taking a risk.

I would always say do it. (’we'll all be dead soon anyway’ is my life motto)

It will scare you.

The fear will always be there.

But eventually, you'll have a backpack so big you can just carry it along with you.

--------------------------------------------

P.S next year I'm opening my books for 1:1 coaching to help others who are considering freelancing or those early in their copy career for help. I'm offering 50% off the first 5 people that book so If you want to learn more just drop me a message cuz you can book now.

P.P.S This isn't my main offer, so I'm not going to be pushing this.

I'm still a super cool badass copywriter, and I do have space for 1 more client to work with next year, so please do reach out.

14/10/2022

Yep, completely FREE!!

If you have a community that:

🙌 Want to learn how to write irresistible copy.

❤️ Ready to find out what your launch archetype is and how this can help your messaging.

🚀 Want to know how to use the light-speed copy framework to skyrocket your business and next launch.

Simply drop me a DM and let's book it in!

Oh, and if you've attended any of my training before, I'd love to hear below if you enjoyed it!

13/10/2022

Planning a launch can be tricky.

There are so many ways you can launch and honestly, you've gotta go with what aligns best with you.

If you're unsure, here are a few key points that will help outline/structure it.

1. Begin with the end in mind.

First, work out when your product, program or offer will be open for enrollment. Next, work out if you are going to go with the old-school launch method of a free workshop/promo that will lead into a full launch for your main offer, or if you are going for a launch whereby you lead straight to your main offer.

With this date, you know the 5 days after will be a promo/discount period if you run one, and you can also work the days backwards to when you need to start.

2. Break your launch into 3 phases.

A simple, rough outline would be pre-launch, launch phase, and post-launch. With your date agreed as per step 1, you know the pre-launch phase will be around 7-10 days, the launch phase will be around 5-7 days, and post-launch would be around 5 (This is when you run your promo to doors closing).

These dates can vary, depending on the audience, the method, and the price point of your offer.

3. Map out customer touch points.

With the dates and phases roughly outlined, now you can work out which assets you need to write copy for. Do you need welcome emails for new opt-ins if you lead with a workshop?

What about the sign-up page? What email sequence will you need that leads into your launch phase?

List each of these stages out, with the relevant assets needed and you'll soon have a clear plan!

If you have any questions for your next launch, shoot me a DM and I can help.

12/10/2022

A chaotic mind has no clarity.

A clear mind makes decisions.

Let. It. Breath.

11/10/2022

In your head it's clear, but in their eyes it's confusing...

10/10/2022

I’ve taken the first weekend off for what feels like forever.

These unplugged moments are a BAZILLION times more effective when it comes to dreaming, creating and allowing ideas to flow.

I’m not fully back until tomorrow (happy thanksgiving to my friends on the other side of the world), and I’m now acutely aware of how close 2023 is for us all.

We’re like 76 days away from Xmas, which, let’s be honest isn’t that long.

But you’ve still got so much to achieve before then right?

One last push to end an epic year!

So let’s do it together.

I have 2 spaces for us to work together using the lightspeed launch method over then next 30 days on your next launch.

That means you’ll be able to launch one more time this year WITHOUT:

😰 Having to worry about what to write

🫣 Frantically rushing to get everything written in time to launch.

🫠 Panicking about whether the words you’re writing are even what people want to hear.

In just 30 days, you’ll be given:

🧙🏻‍♂️ Every written piece of copy for your launch, including:

Sales page
Landing page
Email sequence
Welcome emails
Social media content
Abandon cart emails
Indoctrination emails
Thank you page
Launch plan
Launch tracker
2 hour strategy session

🧟 No more late nights worrying what to write and when it needs to be sent.

Want to learn more?

DM me the word ‘lightspeed’ or follow the link in my bio.

04/10/2022

Are you leaving money on the table?

Say you offer a program or course for $100.

You jazzed it up, worked on the content and you know it's MAAAAAD value for that amount.

You have an average following, say 500 to 1k on social platforms, maybe a few hundred on your email list, but your product is great value, and lots of people can use it.

So you start to market it.

And people start buying.

You're like, great, love this, money coming in, people happy with what they're getting, all is well.

So as you log in to check on sales, you notice there are a few people that leave it in their basket.

But hey, that's cool, sales are flying, you're happy, no worries.

Leave them be.

It's just not the right time for them.

As the days and weeks go by, the sales begin to even out, and yet people are still leaving your epicness just sitting there...
collecting dust in their cart.

And the thing is, it was only 5 people the other day, and now it's another 5, and one more yesterday.

What does this mean?

You start to worry.

How much money could I be losing out on?

Or worse, how much is this impacting my impact?!

OK, here are the stats.

7 out of 10 will abandon the cart.

Read that again.

70% of those who view your product, like it, and then add it to the basket will walk away and ghost you.

So let's say you have 100 people buy your $100 product. $10k in sales.

But roughly 330ish people added your item to your basket.

ONLY 100 OF THOSE PURCHASED!?!?!?!

That means there was over 🤑 $20K 🤑 in sales that ghosted you!

Now I know you're not going to get every single person that adds something to a cart to buy.

We all do it. (Hey, I've added things to my cart just to know how much it all cost lol)

But that's not everyone.

Some may be trying to quickly buy before an appointment and forget. Others may be on the school run. Other batteries may die.

So what can we do?

Check out the carousel above 😉

Did you find this helpful?

P.S - If you missed the midnight deadline for $1000 off don't worry, you can still apply to work together on your next launch.
Simply complete your application form via the link in my bio.

27/09/2022

How did reading this sound in your head?

19/09/2022

I've seen many things in this online world...

I’ve witnessed entrepreneurs around the world rush their launch just to get it out there, without considering any form of strategy other than ‘spray & pray’.

I’ve seen coaches sporadically email their audience without understanding their audience's current emotions, what matters to them and what they can say that would make them consider signing up or clicking ‘buy now’.

Bit close to home?

Understanding marketing trends, what your competitors are doing, and knowing the right psychological triggers for your specific audience to make them realize your products or services are the ones they need aren’t your area of expertise.

It’s mine.

From writing for PGA golfers to multiple 6 figure program and event launches with Emmy Award winners, I’ve documented everything that worked, and everything that didn't, to curate proven frameworks, tools, and processes to ensure your launch is as successful as possible, all while you stay stress-free and in your zone of genius.

You’ll have concisely written copy for your entire launch sequence, from ads to emails, to social media posts and the holy grail… Your sales page.

No longer will you have to worry about creating a launch strategy.

The time has gone where you’re up until midnight, worrying if you're doing it right.

We’ll create everything you need to take the pressure off your shoulders, all you have to do is show up and talk.

Oh, and the best part?

You’ll have it all ready to go In just 30 days.

If you're ready to finally step out of the shadows and launch your dreams the right way, follow he link in my bio and add yourself to the VIP list for The Lightspeed Launch Method in just 2 days time.

There will only be 2 spaces available for October...

Oh, and not forgetting the $1000 off exclusive intro offer.

18/09/2022

Are you planning on launching your next program or service before the end of the year?

I've met, networked, and had epic conversations with entrepreneurs and business owners all around the world about all things launch.

I've taken on board what worries them, what really matters to them, and I've seen what holds them back from getting their dream idea out into the universe.

So many either have an epic program but just don't have the time to write everything that's needed to launch effectively.

Others know a little bit about what it takes for a dream launch, but just don't really know how to structure, plan and deliver everything that's needed.

And some simply want to stay in their zone of genius, and let an expert write everything in a way that not only showcases the best of their business so they can create a real impact on the world, but with words that hit home with their ideal client and turn them from an interested audience, to pull-out-the-credit-card customers.

If this sounds like you, then follow the link in my bio to join the VIP waiting list for The Lightspeed Launch Method, where you get every piece of copy written for your dream launch in just 30 days.

Oh, and did I mention, that when you add yourself to the waiting list, you'll be given priority for places when doors open and booking begins for October. - This is kind of a big deal where there will only be 2 slots per month!

17/09/2022

After blood, sweat and some tears, the doors will FINALLY open to The Lightspeed Launch Method this Wednesday!

If you have a program, service or product you’re thinking of launching or relaunching, then The Lightspeed Launch Method is for you.

There will only EVER BE 2 slots per month for this offer, so if you’re interested or want to join the waiting list for the chance to be at the front of the queue, follow the link in my bio to learn more.

When the doors open Wednesday, I’ll be offering those who sign up $1000 OFF as an introductory offer.

But this offer will only last for 7 days!

Make sure you follow here every day this week as I begin to reveal the secrets and juicy details of this offer!

🚀

John Mckie Copy

22/12/2022

14/10/2022

13/10/2022

12/10/2022

11/10/2022

10/10/2022

04/10/2022

27/09/2022

19/09/2022

18/09/2022

17/09/2022

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