AdasGold

AdasGold Personal Brand is about YOU & YOUR client's perception of you. Making the two clearly visible=success

Not quite the birthday post I was planning..Definitely not how I imagined walking into my second half of a century will ...
29/05/2026

Not quite the birthday post I was planning..

Definitely not how I imagined walking into my second half of a century will look like.

Only a couple of months ago, I felt a sense of arrival. That beautiful, calm strength that comes with knowing who you are and what you want your life to look like. Not to brag, but pretty much most aspects of my life were just right.

Then s**t hit the fan in the most unexpected way.

And life just ...well it's kinda s**t.

Saying goodbye to one of my best friends. My rock.

The kindest man I know who always made me laugh...Who I thought I'd be walking this earth with for much longer... makes my heart ache so much it is unbearable.

I kept working, finding that is the one thing that provides the breathing space I need.

But I stepped away from social media. From marketing my business as I always do. How do you show up when authenticity is your main thing & you are kind of a private person? It just didn't feel right.

Today, when I'm supposed to celebrate my big girl birthday, it felt like the right day to just say:

This is tough.

Business isn't as usual but still my happy place. So yeah, I'm still doing my thing, I'm taking on clients & working with my existing ones with more gratitude than ever.

I'm not ill but I'm not ok.

I also know I will be ok again eventually.

My grief goes straight to shifting between 'pissed-off' mode to the calm that comes with numbness (My birthday treat will be at a rage room smashing some s**t up with a baseball bat)

And on the marketing front:

Social media marketing isn't what makes or breaks a business - definitely not established ones.

Stepping away from it for over a month did not stop the enquiries, and my business did not disappear from people's minds. . so if you are not feeling it, don't stress and certainly don't force it on yourself.

You doing what works for you comes first.

Happy fu***ng birthday to me.

The smartest consultant in my business doesn’t have an instagram account! Most people treat "branding" as an afterthough...
16/04/2026

The smartest consultant in my business doesn’t have an instagram account!

Most people treat "branding" as an afterthought, a visual "wrapper" they put on a service once it’s finished.
But for me, my Brand is the primary filter for every strategic move I make.

It’s the strategy and the non-negotiables that sit behind the visual aspects..

I use it as a mechanical filter to audit:
💪🏼 My positioning: Does this move reinforce my status as a specialist, or does it dilute it?
💪🏼 My packaging: Is this offer truly aligned with my genius, or am I just filling a gap?
💪🏼 My sales process: Am I leading the conversation, or am I reacting to the market?

When your brand is built with intention, it gives you the absolute clarity
to say "𝙣𝙤" to the wrong opportunities. It acts as a gatekeeper, so you aren't wasting energy on distractions that lead nowhere.

That clarity is what allows me to say "𝙮𝙚𝙨" to the moves that actually...well, move in the right direction.
And it takes time, it doesn't just land on your lap - It needs some digging, self reflection & a real understanding of what you are here to do. For real!

If your brand isn’t helping you make decisions, it isn't a brand.
It’s just a pretty wrapper.. and what do we do with wrappers? 🚮

How do I get to be so lucky???????
08/04/2026

How do I get to be so lucky???????

It’s 3:00 AM and you’re staring at the ceiling again.You’re awake because you feels like a browser with 47 tabs open, an...
03/04/2026

It’s 3:00 AM and you’re staring at the ceiling again.

You’re awake because you feels like a browser with 47 tabs open, and you have no idea which one is playing the music.

You’ve built this professional image on here.
It’s polished.
It’s "expert."
It’s exactly what the LinkedIn gurus told you to do.
And now, it’s a cage.

The real reason you can’t sleep? You’re terrified that the version of you people see online is a performance you can’t keep up with.
You’re wondering if you’re allowed to be a human being and a successful business owner at the same time, or if the whole thing will crumble the moment you stop acting.

That’s the "solution" delusion. You were told that "looking the part" was the answer, but all it did was make you a very busy person who is exhausted from maintaining a mask.

You don’t actually want more "reach" or a better "funnel."

What you want is the quiet confidence of a business that finally makes sense! To your audience, but mostly to you.

Intentional Marketing isn't a complex system.
It’s just the decision to stop being an unpaid actor in your own business.

Being authentic is the only way to build something that doesn't feel like a lie you have to maintain at 4:00 in the morning.

It’s also the best sleep aid I’ve ever found. (But of course, there are other factors keeping us women of a certain age, up at night, but that is a topic for other experts 😁)

Who's with me on more real humans on here? 🖖🏼

Because Friday, and its' exciting.. I love ending the week on a high, and this one I been meaning to share for forever n...
27/03/2026

Because Friday, and its' exciting..

I love ending the week on a high, and this one I been meaning to share for forever now!! And this one is extra special.

You know I am a big fan of humans who do purpose, who have a mission far bigger than themselves, and it is hard not to feel in owe when hearing their story.

Jessica Robson is that human.
We spent 2 hours together going over her idea, her vision and what are the best ways to bring these to life.

I was having one of those days where my focus kept shifting, and hand on heart, I wasn't at my best (With my type of brain, it's not always in my control).. But we still managed to get some clarity, and some next steps towards building 'What's next'.

My 'being a mentor' journey hasn't been a long one, but I gotta say, it fills me with more joy than I can even say!!! and it turns out, I'm not half bad at it too🖤

For now, go follow Jessica on Instagram & connect with her on here, if you want to get inspired, and learn about the incredibly important community she is trying to build.
We need more Jessica's in this world!

Have a fantastic weekend y'all ☀️

Have you ever felt like you are doing incredible work, but when you try to talk about it, you sounds like everyone else?...
14/03/2026

Have you ever felt like you are doing incredible work, but when you try to talk about it, you sounds like everyone else?🫤

It is a strange position to be in.
You know your story is different and your "why" is deep.
But when it hits the page or the screen, that spark gets lost in translation.

Often, we look at what everyone else is doing and we start to mirror the trends.
We follow the "shoulds" and, without realizing it, we start to forget our own mission.

We become a wallflower at the dance because we are trying to fit a mold that was never built for us.

But if people cannot see the real you, they have no reason to stop scrolling.

I love working with fellow founders on digging back down to that original essence.

Not to "brand" it in a corporate sense, but to make sure that when someone finds them, they actually see a human.
When this happens, They stop, look, and realize YOU are exactly who they have been looking for.

when you strip it all down, what is the one part of your business story that feels most like you?🤩

If you could only be "The Expert" in one very specific thing, what would it be?🧐The Authority Narrative is where we carv...
08/03/2026

If you could only be "The Expert" in one very specific thing, what would it be?🧐

The Authority Narrative is where we carve out exactly what you want to be known for.

We translate your genius into sharp, clear messaging that makes you the obvious choice. This is the moment you stop being "someone who does [X]" and start being the only person who does it your way.

This is the "exact framework" people eventually beg you for.
You aren't an option anymore. You are the authority.

The final piece drops tomorrow: The Activation Route. When the WHAT takes shape, the HOW follows easier..
Tell me - What is your one thing you do, you want everyone to know about?

Do you actually know your clients, or are you just shouting into the void and hoping someone with a credit card hears yo...
06/03/2026

Do you actually know your clients, or are you just shouting into the void and hoping someone with a credit card hears you?💳

"Targeting an audience" sounds like you’re on a hunting trip.
It’s aggressive, it’s weird, and it’s why your DMs are empty.

In the Visibly Authentic Roadmap, we build your Empathy Blueprint.
This isn't about demographics or "finding your avatar."
It’s about getting inside their heads until your messaging feels like a private conversation they didn't know they needed to have.

When you have this blueprint, you stop "broadcasting" and start connecting.
It’s the difference between a cold call and a coffee with a friend.
And if you're anything like me, when I get any type of cold call, it's 100% NO.. Call me old fashioned, but at least buy me coffee first before you try and dig into my pocket 😆

Have a think:
What’s the one thing your ideal client is secretly worried about at 2:00 AM?

If your business doesn't align with your life, you aren't an entrepreneur; you’re just a freelancer with a very stressfu...
05/03/2026

If your business doesn't align with your life, you aren't an entrepreneur;
you’re just a freelancer with a very stressful hobby.

The second step of Intentional Marketing is the Value Framework.
These are your non-negotiables.
Most "experts" tell you to do whatever it takes to get the lead. I think that’s a great way to end up burnt out and hating your own face in the morning.

I work with you to build a filter for every decision.
If a client or a tactic doesn't pass through your Value Framework, the answer is a hard "No."

This is how you show up with ease, not because you're a snob, spoiled or any other 'those who don't get it' will call it, but simply because you aren't agreeing to be in a performing role; you’re just being yourself.

And if you ask me, that's way up there in any priority list!
Do you agree? Or am I 'not doing business correctly' again? 🤣

Does your brand actually have a soul, or is it just a collection of pretty colours and some buzzwords? 😁Most marketers w...
04/03/2026

Does your brand actually have a soul, or is it just a collection of pretty colours and some buzzwords? 😁

Most marketers want to jump straight to the "3 tips for success" posts.
It’s cute, really.
Like trying to put a designer roof on a house that’s currently sinking into a swamp.

In the Visibly Authentic Roadmap, we start with the Origin story. We all got one!

We strip back that fake corporate polish to find the actual human drive that started this whole mess. This isn't about your "mission statement" that nobody reads. It’s about the raw "Why."
Without this foundation, you aren’t a brand; you’re just a person with a logo.

When you understand your origin, like any epic superhero, you start being a human being people actually connect with, like & trust...
And you guest it - This leads to you offering being THE best things out there😎

If you can, in a line or two - What do you think is your origin story? How did you end up doing what you do as a business owner?

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TN6 2XE

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