TRU Finance

TRU Finance Outsourced Finance Function | TRU Finance executes all of your management accounts and finance tasks

TRU Finance is an outsourced, offsite finance function for small businesses in my local area, to help business owners concentrate on their core business and perhaps find a better work-life balance by freeing them from the constraints of all the day-to-day finance admin and management reporting tasks, such as - Bespoke Budgeting, Forecasting, Cashflow Forecasting, Sales Forecasting and Project plan

ning- A/R & Credit control (Raising invoices to customers as well as monitoring and chasing late payers)- A/P and cost reduction (Checking invoices received from customers and advising on which areas of spending could be reduced/money better spent)- G/L journal entries and account reconciliation (checking that your accounts system reflects reality for your business, keeping you in control)- Management accounts such as interpretation of results, which will assist you with pricing your product/service, costing your expenses and ensuring your business is run as profitably as possible.- If you are self employed and acting as a sole trader I can also act as your HMRC Income Tax Agent and soon to be training and applying to become a VAT agent also.- I have experience with implementing new finance software and testing data integrity, so can also assist with this to get you up and running on a short term or long term basis.I have over 10 years experience working in finance teams of both large and small organisations, a Business Management degree and a Chartered Institute of Management Accountants (CIMA) qualification.

🇪🇸 Vision and Perseverance in BarcelonaAbsolutely mesmerized by the Sagrada Familia during our half-term break in Barcel...
03/11/2025

🇪🇸 Vision and Perseverance in Barcelona

Absolutely mesmerized by the Sagrada Familia during our half-term break in Barcelona.

More than just stunning architecture, it’s a powerful lesson in long-term vision and commitment. It reminds you that the greatest achievements require perseverance that lasts decades - a principle essential for success in any field.

Back home feeling inspired and ready to build!

Cash Flow Clarity: Simple Forecasting Tips for Business Owners 💡Running your business is like driving through a busy cit...
06/10/2025

Cash Flow Clarity: Simple Forecasting Tips for Business Owners 💡

Running your business is like driving through a busy city. Without clear signals, things can get chaotic.

Is creating and maintaining your cash flow forecast taking too much time away from running your business? Let me know. Taking this critical task off your hands is what I do best. 👇

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A good cash flow forecast is your financial satnav - it doesn't have to be complicated.

Here are three simple tips to create a straightforward, effective forecast:

1) Map Your Money's Journey (Inflows and Outflows): Don't overcomplicate it. Create two clear categories: Cash In (customer payments, loans) and Cash Out (payroll, rent, supplier invoices). Keep it simple, clear, and easy to review.

2) Time Is Everything (e.g. Payment Lag): A sale isn't cash until your customer pays. Be realistic about when the money will hit your bank account, not just when the invoice will be sent. This is crucial for avoiding shortfalls.

3) Adopt a "Rolling" View: Instead of creating a forecast once a year, make it a living document. Update it monthly—drop the month that just passed and add a new month on the end. This rolling forecast keeps you looking 12-13 months ahead with fresh, relevant data.

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🔑 Tip: Use the Past to Predict the Future

To create a truly reliable forecast, you need a quick look in the rearview mirror.

* Keep the 'Actuals' for Comparison: When the month ends replace the forecasted numbers with the actual cash received and paid in each category, you now have solid data trends to make your future predictions far more accurate.

A clear cash flow forecast is more than just numbers; it's peace of mind and strategic advantage.

If keeping this crucial task up-to-date is distracting you from your core business, let me know! I'm here to take the stress of financial forecasting off your plate so you can focus on what you do best. 👇

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As a management accountant, I help businesses navigate by providing clear, data-driven insights on financial performance, cost management, and future planning.

I have experience working in both established businesses and in startup environments with no existing finance infrastructure, building everything from the ground up — from finance system implementation and cash flow forecasting to board reporting and statutory account preparation.

If you're ready to make more strategic, data-led decisions, let's connect.

🌿 Nicola Trujillo |
📩 [email protected] |
☎️ 07505 963157 |
🗓️ https://lnkd.in/ej8rPvD2


Thinking about bringing a new finance professional onto your team?Before you commit to the costs and complexities of a f...
06/10/2025

Thinking about bringing a new finance professional onto your team?

Before you commit to the costs and complexities of a full-time hire, consider the alternative: outsourcing to a management accountant. It can be a much simpler and more affordable solution, and you get instant expertise.

I'm ready to help you gain the financial clarity you need to make confident business decisions. Let's connect!

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157
🗓️ https://lnkd.in/ej8rPvD2

28/09/2025

The Netherlands is redefining the balance between work and life. The average workweek has dropped to just 32.1 hours, yet the country’s GDP per person remains strong, productivity per hour continues to rise, and employment has reached an impressive 82%.

This shows that shorter working hours do not harm the economy—in fact, they can support both worker happiness and business success. It is clear proof that well-being and prosperity can go hand in hand.

Sources:
OECD, Employment Outlook. 2024.
Eurostat, Labour Market Statistics. 2024.
World Bank, GDP per Capita Data. 2024.

I'm here to help business owners like you manage your accounts and keep your finances on track. As a management accounta...
25/09/2025

I'm here to help business owners like you manage your accounts and keep your finances on track.

As a management accountant, I help simplify your limited company accounts and finances so you can get back to running your business.

The easiest way to schedule a quick chat is by booking a 30-minute meeting directly with me. You can see my real-time availability and find a time that works for you using my Calendly link.
https://lnkd.in/ej8rPvD2

Of course, you can still reach out via email, WhatsApp or phone and we'll get a meeting in the diary.

Looking forward to connecting

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157
🗓️ https://lnkd.in/ej8rPvD2







A Toast to Continuous Learning! 🥂I'm now over half way through my WSET Level 2 Award in Wine! 🍷 🥂. Again I chose the won...
23/09/2025

A Toast to Continuous Learning! 🥂
I'm now over half way through my WSET Level 2 Award in Wine! 🍷 🥂. Again I chose the wonderful Gordon Ramsay Academy in Woking.

I recently enrolled in this qualification in wine, reflecting my interest in continuous learning and cultural exploration. This experience is a fantastic reminder that following those sparks of personal interest, even seemingly small ones, can lead to incredibly rewarding learning experiences.

(Photo is of me at a visit to the beautiful Stanlake Park last year, like the vines in the picture I am at the very early stages of wine making!)

Hi, I'm Nicola! I help business owners manage their accounts and keep their finances on track.Concentrate on your core b...
18/09/2025

Hi, I'm Nicola!

I help business owners manage their accounts and keep their finances on track.

Concentrate on your core business safe in the knowledge your finance and accounts are taken care of - by working with TRU Finance your business can have the skills of a finance department without employing a team.

I help simplify your limited company accounts and finances so you can get back to running your business! To learn more, let's chat!

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157
🗓️ https://lnkd.in/ej8rPvD2



Reconciling interest earned from a Wise account with Xero can be a manual process. While the Wise bank feed automaticall...
16/09/2025

Reconciling interest earned from a Wise account with Xero can be a manual process. While the Wise bank feed automatically imports most transactions, it does not typically capture changes in account value from investments or interest payments until they are 'realised' usually at the end of the term. This is because these aren't traditional "movements of money" in or out of the account. This can cause problems in the monthly management accounts or at year end when we want to show the correct value of interest earned during this time period.

To handle this, one option is to manually add 2 transactions in Xero to reflect the interest earned. You can do this by:

1) Downloading a statement from Wise for the specific period. The statement will provide details on the value of your holdings, including any interest or returns. (To download a statement click on the relevant account, then (...), then 'Statements and reports' and then 'Statements', fill in the criteria and then 'Download')

2) Create a "Receive Money" transaction in Xero. (To do this click on 'Accounting', 'Bank Accounts', click the relevant Wise account then 'Manage Account' and 'Receive Money')

3) Code the transaction to an appropriate income or interest-received account in your chart of accounts. (I use 'Interest Income' and the last day of the month.) Enter the details and 'Save'

4) Reconcile the manual transaction in your Wise bank feed to ensure the balances match today by entering an opposite transaction on the 1st of the following month. For example if the above steps 2 and 3 were added for the 31st August, add a 'Spend Money' transaction on 1st September for the same value will ensure the balances in Xero and Wise match.

5) Lastly click the check box for both of these 'Spent' and 'Received' transactions of the same value in the 'Account transactions' list in Xero, then 'More' and 'Mark as Reconciled'
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This is just one example of the small financial puzzles that can take you away from your core business. If you're a business owner facing these kinds of reconciliation headaches—or simply want a more efficient way to manage your books—you don't have to tackle them alone.

As a management accountant, I help simplify your limited company accounts and finances so you can get back to running your business. The easiest way to schedule a quick chat is by booking a 30-minute meeting directly with me using my Calendly link. A clear financial picture is just a conversation away.

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157
🗓️ https://lnkd.in/ej8rPvD2

A recent visit to RHS Wisley was a perfect reminder of how a moment of peace can refresh everything. I believe the same ...
11/09/2025

A recent visit to RHS Wisley was a perfect reminder of how a moment of peace can refresh everything. I believe the same is true for business finances—clarity and control can provide immense peace of mind.

I'm here to help business owners like you manage your accounts and keep your finances on track.

The easiest way to schedule a quick chat is by booking a 30-minute meeting directly with me. You can see my real-time availability and find a time that works for you using my Calendly link. https://lnkd.in/ej8rPvD2

Of course, you can still reach out via phone or email, and we'll get a meeting in the diary.

Looking forward to connecting

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157
🗓️ https://lnkd.in/ej8rPvD2



Back to School - Are your accounts and finances feeling a bit like a tangled school bag? Don't worry, you're not alone. ...
08/09/2025

Back to School - Are your accounts and finances feeling a bit like a tangled school bag? Don't worry, you're not alone. Many business owners find themselves so focused on daily operations that their financial overview gets pushed to the side. But taking control now can make a huge difference to your profitability and peace of mind.

Here are the top 3 things to focus on before the end of the year to get your financial books in tip-top shape:

1) **Profitability Analysis**:
Do you truly understand which products or services are your biggest profit drivers, and where you might be losing money? A deep dive into your profitability can highlight areas for improvement and strategic decision-making.

2) **Cash Flow Forecasting**: Understanding your cash flow is like having a crystal ball for your business. It allows you to anticipate future challenges and opportunities, ensuring you always have enough working capital to operate and grow.

3) **Budget vs. Actual Performance Review**:
How are you tracking against your financial goals for the year? This review helps you identify deviations, understand their causes, and adjust your strategies for the remaining months to hit your targets.

If the thought of tackling these tasks feels overwhelming, that's where a management accountant can help! I can guide you through these crucial areas, providing clarity and actionable insights without you having to dig through spreadsheets yourself.

Ready to get your business finances back in control before the end of the year? Let's chat! Contact me today to discuss how I can help you achieve your financial goals.

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157

Welcome back from your summer break! ☀️While it's easy to get lost in the clouds after a restful break, it's also the pe...
02/09/2025

Welcome back from your summer break! ☀️

While it's easy to get lost in the clouds after a restful break, it's also the perfect time to get your business finances firmly on the ground. If you're a business owner looking to get your accounts in order and plan for a successful Q4 and 2026, now is the time to act.

Let's connect and get your finances sorted. Send me a message or comment below to get started.

🌿 Nicola Trujillo
📩 [email protected]
☎️ 07505 963157

Address

Crowthorne

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447505963157

Website

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