18/06/2025
A small snapshot of my week so far...
I’ve been working behind the scenes for a dental group with 11 different practices, creating a tailored social media content plan for each one.
That’s 11 unique sets of posts, all going out across Facebook and Instagram, three times per week.
I’ve written the captions, created matching graphics using templates I've designed for them, and today alone I’ve manually scheduled over 60 individual posts into their social media scheduling platform.
Each practice needs different content on different days, so it’s been a bit like completing a very specific jigsaw puzzle (with deadlines).
Even with as much automated as possible, the whole process took me almost 7 hours and yes, that dashboard screenshot from Social Pilot is real.
That's alongside juggling work from 7 other clients!
Is it Friday yet 😂