27/09/2026
The trade show calendar used to be predictable. in spring, PLASA and IBC in autumn, and ISE in winter. Three fixed points that the broadcast, AV, and events industries built their year around. That predictability is breaking down, and the reasons are as much geopolitical and structural as they are about shrinking floor space.
Paul Robson, MD, Medialease, looks at why international broadcast and AV exhibitions are facing an identity crisis. Click here: https://www.medialease.com/viewpoint-the-great-trade-show-reckoning/ to read the full article.