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Avena Group

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Avena Group

Avena is a UK secure destruction company specializing in GDPR-compliant destruction & recycling of documents, textiles & IT hardware.

Our tailored SECURALL®, SECUREBRAND®, and SECURETECH® services protect brands & data while lowering carbon footprints.

28/05/2026

Are you attending DELIVER Europe 2026 in Amsterdam? 📦

We’ll be there on 3rd–4th June, joining the industry’s leading retailers and supply chain innovators at the ultimate matchmaking event shaping the future of commerce.

Come and talk to us about:
🧠 Rethinking returns, surplus and product end‑of‑life at scale
🚀 Embedding circular textile solutions across global supply chains
🔐 Protecting brand reputation with secure, compliant product handling
🔄 Turning waste challenges into circular opportunities
🌱 Smarter, commercially viable ways to reduce operational waste

DELIVER Europe brings together major retailers, e-commerce brands and logistics partners for curated 1‑to‑1 meetings, collaboration and insight-driven discussions shaping the future of supply chains.

We’re looking forward to connecting with organisations ready to build smarter, more sustainable supply chains. See you in Amsterdam! 👋

Find out more: https://www.deliver.events/europe

22/05/2026

We're proud to announce our partnership with Eurostar 🚄

We've already enabled the diversion over 3,600kg of UK-based uniforms from landfill... that's over 450 sacks of legacy workwear repurposed!

The highlights include:
🔒Full steam ahead on security
🌱Greener travels: 1,765kg CO2e saved so far
♻️First-classing repurposing
🚉Seamless, stress-free service

"We couldn't be happier... Avena created a stress free environment to collect tons of uniforms." - Marion Baudet, Eurostar

Ready to see how we’re repurposing a decade of heritage?

👉 See the full case study here: https://avenagroup.co.uk/blog/eurostar/

08/05/2026

Elliott Day just smashed his first-ever HYROX in Cardiff! 💪

Elliott’s performance was the ultimate payoff for 3 months of relentless training.
That same commitment to consistency, high standards, and delivering results is exactly how Elliott shows up in his work.

Not only did he conquer the HYROX floor, but he absolutely torched his previous running records during the process:

⏱️ 5k in 18:52
⏱️ 10k in 40:40

Transitioning from that kind of speed to the heavy lifting of a HYROX race is a massive achievement.🔥

Huge well done, congratulations on a stellar debut! 🥇

01/05/2026

Net zero by 2030? The London Marathon just saw a record-breaking 56,000+ runners finish! 🏃‍♂️💨

That’s over 56,000 sets of gear, thousands of tons of infrastructure, and a massive logistical footprint that remains long after the crowds disperse.

The finish line is just the beginning. We’re revealing the "Hidden Kit Bag" of major sporting events and how Avena is helping organisers manage their footprint with total security.

Stop the waste. Secure the victory.🏅

👇Full blog post here: https://avenagroup.co.uk/blog/keeping-marathons-green-for-the-long-run/

30/04/2026

What is Product Destruction?

This year, we launched Product Destruction, a secure, compliant and sustainable end-of-life solution for products that can't be resold, reused or redistributed 🔐

Designed for businesses managing large volumes of returns, excess, obsolete or sensitive stock, our service ensures products are handled responsibly, brand risk is removed, and compliance is never compromised ✅

Everything collected is diverted from landfill and repurposed or remanufactured into further‑life products, where possible, supporting a more circular approach ♻️

▶️ Watch the video to see how it works
👉 Find out more or speak to our team today: https://avenagroup.co.uk/product-destruction/

17/04/2026

Recently, we were proud to help Jason fulfil a lifelong dream.... flying a plane for the very first time! ✈️

This unforgettable experience was gifted to Jason, as part of celebrating his 10-year anniversary at Avena last year. 🎉

As Greig Lewis shared:
"Jason is one of the foundation stones of Avena. His tenure & progression is a testament to our vision of securing the future. From integrating our London and Scotland teams to spearheading our European operations, Jason embodies our dynamic and innovative spirit."

Congratulations Jason on an incredible achievement and very well-deserved experience 👏

➡️Join our team today: https://avenagroup.co.uk/careers/

15/04/2026

On 1 April, Avena officially acquired Race Recycling. The acquisition brings together the only two UK organisations dedicated to specialist non-paper destruction, positioning Avena as the clear national leader in this space.

Acquisitions Project Manager, Jarvis Dunham confirms: "Race Recycling’s clients will be retained and developed as part of the Group, strengthening Avena’s national infrastructure and specialist expertise."

"The acquisition of Race Recycling Ltd is a major strategic milestone for Avena Group and across the industry. We look forward to continuing to work alongside the major brands that Race Recycling have worked with over the years, to help improve their security and sustainability objectives." - Ken Crawshaw, Managing Director - Avena Group

Further information regarding the acquisition including contact details can be found here: https://lnkd.in/eJYkcNUp

10/04/2026

Is your "Soft-ware" creating a "Hard-waste" problem? 🤖

We use AI to slash emissions in the cloud, but the physical reality is messy. Every "digital upgrade" creates a physical aftermath. As we innovate faster, we leave behind mountains of end-of-life waste. We’re winning the digital race, but tripping over the footprint left on the ground.

If your sustainability strategy only lives on a screen, is it actually working?

👇Check out our latest blog on closing the loop between digital wins and physical waste: https://avenagroup.co.uk/blog/ai-vs-net-zero-is-digital-innovation-enough-for-true-sustainability/

09/04/2026

Last year, we worked with Gratte Brothers to showcase how secure workwear disposal can also deliver real environmental impact ♻️

Through SecureBrand, Gratte Brothers introduced a zero-to-landfill solution for end-of-life uniforms. Protecting their brand while supporting their journey to net zero.

The results speak for themselves:
✅ Secure destruction and full brand protection
✅ Circular repurposing with zero landfill
✅ Measurable Scope 3 Carbon savings

A great example of how environmental responsibility and operational security can work hand in hand.

👉 Learn more about SecureBrand: https://avenagroup.co.uk/textile-recycling/

01/04/2026

✨ Congratulations to Jamie Harris on completing the IOSH Managing Safely Qualification! ✨

As our Regional Operations Manager, Jamie’s achievement strengthens Avena’s commitment to maintaining safe, compliant, and world-class operations. This globally recognised certification ensures our leadership team has the practical tools to manage workplace health and safety at the highest standard.

Jamie Harris: "Completing this qualification has given me the practical tools to further support health and safety across our operations, ensuring we are proactively securing the future for our team and our clients."

Huge well done from everyone Jamie! 👏

Want to build your career with a company that invests in your growth and prioritises excellence?

🔗 Find out how you can join our team here: https://avenagroup.co.uk/careers/

Address

7 Rash's Grn
Dereham
NR191JG

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.avenagroup.co.uk/

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