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Avena Group

Avena is a UK secure destruction company specializing in GDPR-compliant destruction & recycling of documents, textiles & IT hardware.

Our tailored SECURALL®, SECUREBRAND®, and SECURETECH® services protect brands & data while lowering carbon footprints.

28/08/2026

Last year, we shared our work so far with Northern... and today, we're incredibly proud to showcase just how far the partnership has come 🚂

With a workforce exceeding 7,000 employees across 25 sites, Northern needed to balance strict operational security with ambitious sustainability goals. Through SecureBrand®, we delivered exactly that: a seamless, zero-to-landfill solution that protects their brand identity while driving down Scope 3 emissions.

The results so far speak for themselves:
✅ Secure collection across 25 sites
✅ 20,344kg of uniforms repurposed into further life products
✅ Saving 9,817kg of CO2e emissions

An incredible example of how large-scale transport operations and environmental responsibility can work 🚂

👉 Learn more about our work with Northern: https://avenagroup.co.uk/blog/northern-rail-case-study/
👉 Explore how SecureBrand® can support your business: https://avenagroup.co.uk/textile-recycling/

27/08/2026

𝗦𝗲𝗻𝗱𝗶𝗻𝗴 𝘂𝗻𝗶𝗳𝗼𝗿𝗺 & 𝘄𝗼𝗿𝗸𝘄𝗲𝗮𝗿 𝘁𝗼 𝗹𝗮𝗻𝗱𝗳𝗶𝗹𝗹 𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗺𝗼𝗻𝗲𝘆.

In fact, it could be costing your business more than you think.

💷 Rising disposal, storage and handling costs
🔒 Potential brand misuse and impersonation risks
♻️ Growing pressure to demonstrate sustainability
📊 Increasing expectations around traceability and reporting

In 2025 the UK sent around 1.5 million textiles to landfill.

But the real question isn't how much textile waste is being generated.

It's what that waste is costing your business.

At Avena, we support businesses in securely managing end-of-life textile through secure destruction, repurposing and remanufacturing solutions that protect brands, support sustainability goals and keep textiles out of landfill.

👉 Contact us today to reduce this cost: https://avenagroup.co.uk/

20/08/2026

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗿𝗼𝗹𝗲?

We're growing our team and currently have a few exciting opportunities available:
📍 People Business Partner | Dereham
📍 Internal Sales Executive | Dereham
📍 Key Account Executive | Dereham

At Avena, we're passionate about building a workplace where people can grow, develop and make real impact. Whether you're looking to progress your career in HR, or sales, there's never been a better time to join us.

When you join Avena, you'll benefit from:
🤝 A collaborative and supportive team environment
📈 Career development and progression opportunities
🏆 Performance-based incentives and bonus opportunities
🏋️ Access to our on-site gym
🌱 Joining a business committed to sustainability and innovation

We're looking for motivated individuals who are ready to contribute, learn and grow as part of our expanding team.

📩 Interested? We'd love to hear from you.

✅ View our current vacancies and apply today: https://avenagroup.co.uk/careers/

19/08/2026

𝗧𝗲𝘅𝘁𝗶𝗹𝗲 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗱 𝗖𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀
♻️ 𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗲𝗻𝗱-𝗼𝗳-𝗹𝗶𝗳𝗲 𝘁𝗲𝘅𝘁𝗶𝗹𝗲𝘀 𝗯𝗲𝗰𝗼𝗺𝗲?

At Avena, we help businesses repurpose end-of-life textiles, uniforms and branded workwear into durable concrete products, creating practical solutions that combine security, sustainability and innovation.

From infrastructure projects to bespoke installations, textile reinforced concrete can be used across a wide range of applications, including:
🏗️ Retaining walls
🚪 Rapid gate systems
🚧 Site segregation solutions
🌊 Flood defence systems
🌱 Landscaping features
✨ Branded sustainability installations
💡 Bespoke concrete applications

By incorporating recovered textile fibres into concrete products, businesses can give materials a new purpose while supporting their sustainability and circular economy objectives.

👉 Swipe through to explore the possibilities.
📩 Discover what's possible: https://avenagroup.co.uk/blog/avena-launches-groundbreaking-textile-reinforced-concrete-innovation/

14/08/2026

🚨 𝗡𝗘𝗪 𝗘𝗨 𝗥𝗨𝗟𝗘𝗦 𝗔𝗥𝗘 𝗡𝗢𝗪 𝗜𝗡 𝗙𝗢𝗥𝗖𝗘 🚨

♻️ The EU has banned the destruction of unsold clothing and footwear.

The move, introduced under the Ecodesign for Sustainable Products Regulation (ESPR), is designed to keep textiles in circulation and reduce unnecessary waste.

Key changes for brands:
✅ Unsold clothing and footwear can no longer be destroyed
✅ Greater transparency and reporting requirements are being introduced
✅ Increased focus on reuse, remanufacturing and other circular solutions
✅ Businesses will need to rethink how they manage surplus stock

📊 Every year, an estimated 4–9% of unsold textiles in Europe are destroyed, generating around 5.6 million tonnes of CO₂.

As businesses prepare for ESPR, having secure, traceable and sustainable routes for excess stock will become increasingly important.

At Avena, we help organisations manage end-of-life textiles through secure collection, processing and circular-ready solutions that prioritise material recovery over disposal.

👉 𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝘁𝗼𝗱𝗮𝘆: www.avenagroup.co.uk

12/08/2026

𝐀𝐯𝐞𝐧𝐚 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐆𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐓𝐞𝐱𝐭𝐢𝐥𝐞 𝐑𝐞𝐢𝐧𝐟𝐨𝐫𝐜𝐞𝐝 𝐂𝐨𝐧𝐜𝐫𝐞𝐭𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧

After a multi million pound investment in innovation, technology and infrastructure, we're proud to introduce a new solution that transforms securely destroyed textiles into high-performance textile reinforced concrete products.

For years, organisations have trusted Avena to securely destroy uniforms, workwear, PPE and branded textiles. Now, those same materials can be recovered and used to reinforce durable precast concrete products, creating an entirely new additional route for end-of-life textiles.

These innovative products can be used for:
✅ Retaining walls
✅ Security barriers
✅ Flood defence systems
✅ Site segregation
✅ Yard infrastructure
✅ Branded sustainability installations

This industry-first innovation proves that security, sustainability and innovation can go hand in hand, while creating lasting value from materials that would traditionally reach end of life.

🔗 Learn more here: https://avenagroup.co.uk/blog/avena-launches-groundbreaking-textile-reinforced-concrete-innovation/

04/08/2026

🎾 Some came for the celebration. Others came to win.

Yesterday, a few members of our team headed to Pace Padel to celebrate performance.

There were competitive rallies, plenty of laughs, and a great way to spend and evening together. 👏

Taking the time to recognise achievements and celebrate success is an important part of life at Avena, and this was the perfect opportunity to do just that.

Now, we're just waiting for the rematch... 👀

30/07/2026

🌍 Today is Earth Overshoot Day!

As of 30th July, humanity has used all the resources the Earth can regenerate in 2026. At our current rate of consumption, we are using nature 73% faster than ecosystems can recover, meaning we would need 1.73 Earths to sustainably support global demand.

📉 Earth Overshoot Day has been creeping earlier for decades, highlighting the growing gap between what we consume and what the planet can regenerate.

Earth Overshoot Day in numbers:

🌎 1.73 Earths needed
📅 5 months of ecological deficit ahead
⚠️ We're using resources faster than the planet can regenerate them
📈 2026 marks the highest level of global overshoot ever recorded

At Avena, we help organisations take practical steps towards a more circular future:

♻️ Keep materials in circulation for longer
🔄 Recover value from end-of-life resources
📊 Measure and report environmental impact
🌍 Help move Earth Overshoot Day back, one resource at a time

Earth Overshoot Day is not set in place, together we can move it back!

👉 Contact us today: www.avenagroup.co.uk

29/07/2026

Want to join a winning team? 🏆

We are hiring for an Internal Sales Executive.

At Avena, we're passionate about creating a workplace where people can thrive. Our Growth Team plays a key role in helping businesses discover our services, and we're always looking for motivated individuals who want to grow their career in a positive, ambitious, and supportive environment.

When you join us, you'll benefit from:
🤝 Collaboration and teamwork
🏆 Friendly competition and incentives
🎉 Team challenges and fun days
📈 Career development opportunities

👏 Recognition and rewards

If you're motivated, ambitious, and want to be part of a team that works hard, celebrates success, and enjoys the journey along the way, we'd love to hear from you.

📩 Interested? Get in touch to find out more about our current opportunities.

✅Find out more about our current roles: https://avenagroup.co.uk/careers/

21/07/2026

✨ Congratulations to Reanna on achieving Xero Level 3 Certified Specialist status! ✨

Reanna has successfully completed the newly introduced Xero Level 3 Certification, the highest level of Xero accreditation available. Achieving Level 3 certification demonstrates advanced expertise in the platform and a commitment to continuous professional development.

To make the achievement even more impressive, Reanna achieved an outstanding pass mark, with the qualification also being CPD accredited. 🏆

At Avena, we're proud to support the ongoing development of our team, helping them build the skills and knowledge that drive excellence across the business.

Well done Reanna, a fantastic achievement! 🎉

Address

7 Rash's Grn
Dereham
NR191JG

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.avenagroup.co.uk/

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