11/06/2025
The sales process doesn’t stop when your client has signed the contract!
When you have a brand-new client, your onboarding process is an essential part of your sales process.
You need to make a good impression, set out the expectations and boundaries and orientate them on what’s going to happen. Communication at this delicate time is critical.
If you need to disappear for a reason, maybe to crack on with their strategy for example, tell them that.
If you don’t always have your emails on and prefer to be contacted by WhatsApp – let them know!
I have seen deals lost during this crucial time, even with a signed contract, and you worked so hard to get them to this point.
And even when you have your lovely new client embedded into your business, the sales process is still ongoing.
Most of our business comes through referrals, which we are super grateful for.
Our brilliant members love to shout about how great it is being a part of this community and the difference we make in their business.
You need your clients to be doing the same.
There is nothing more powerful than a referral to generate more sales.
If you were thinking that the sales work is done and dusted the moment that a new client signs up, don’t be fooled. Always be selling.