Zara Smith

Zara Smith Business Strategist and Mentor. Retail Buying Professional helping you with business strategy, trends, leadership, mindset and branding.

Founder - Food and Drink Accelerator Linkandlaunch.com I'm a business mentor and product strategist and supporting people to reach their fullest potential in business.

​I am also a business mentor for Transform SY and the Prince's Trust and I support businesses to understand how to negotiate, the product route to market, develop commercial acumen, and how to present to retail buyers. So if you'r

e looking to develop your own brand and looking for bespoke mentoring to aid your business's success then contact me to discuss what you're looking for.

​I split my time between holding training workshops, hosting retreats, private 1:1 coaching and mentoring as well as attending networking events in the Yorkshire area but do work nationally. You can typically find me networking with the Doncaster chamber of commerce, Joywork, Growth community and My network for women in Business. So if you would like to work together or collaborate, just get in touch either via email, Instagram, Facebook, or Linkedin.

​I also offer corporate training packages in category management skills, customer-led category strategy, profit recovery and Negotiation. Therefore if you are looking for corporate training you can check out the attached PDF to see what's on offer and email: hello@zarasmithcoaching to discuss your training needs. Check out www.zarasmithcoaching.com for latest offers and availability. I also own another business which is a positive mindset and self-development circle called www.glowofthesoul.com.

Food & Drink Founders: Grow Your Network, Grow Your Product BusinessAre you a Food & Drink SME or product start-up found...
03/06/2026

Food & Drink Founders: Grow Your Network, Grow Your Product Business

Are you a Food & Drink SME or product start-up founder looking to build valuable industry connections and develop strategic client relationships?

Join Link & Launch in Leeds on 17th July for a taste and trends session with professional networking, industry insights, and meaningful conversations with fellow founders, buyers, and business leaders.

In partnership with TheKitProject.com, we will explore the latest Food & Drink market trends, discuss current opportunities and challenges, and create a space where ambitious businesses can connect and collaborate.

Whether you're launching a new product, scaling your brand, or seeking strategic partnerships, this event is designed to help you make the right connections.

- Food & Drink market insights
- Strategic client relationship building
- Networking with founders and industry professionals
- Growth opportunities and collaboration

Location: Leeds, 94-96 Briggate (Virgin Money).
Date: 17th July

Reserve your place today on Eventbrite either through the QR code below and connect with the people who can help accelerate your growth.

https://www.eventbrite.com/cc/link-and-launch-networking-4822394

Slate and Script’s prints on demand store is now open for downloadable prints over 70 and counting to choose from.https:...
31/05/2026

Slate and Script’s prints on demand store is now open for downloadable prints over 70 and counting to choose from.

https://www.numonday.com/shop/slate-and-script-store/

You can check out my links for Slate and Script for brand design bookings, personalised gifting, event and B2B stationery on Etsy, prints on demand on Numonday and wholesale stationery on Faire.

https://Linktr.ee/slateandscript

Shop handmade, curated and vintage goods from 4,700+ independent UK makers on Numonday. 0% commission marketplace supporting real UK makers.

Are you a food and drink brand looking for an intensive 4 week programme to get under the skin of winning retail busines...
22/04/2026

Are you a food and drink brand looking for an intensive 4 week programme to get under the skin of winning retail business and building for the long term?

Join this 4 week, no fluff, accelerator that takes the lid of what buyers want now and in the future to keep your brand on shelves.

We cover:
Strategic alignment.
Strategic negotiation and practice.
Joint business planning and management.
Getting your pitch deck right.

Cut through the noise and join an accelerator that gets the ball back in your court.

Apply online www.linkandlaunch.com

Follow our business page: https://www.facebook.com/share/1Aef9Q5SST/?mibextid=wwXIfr

I had the great pleasure of joining My Network for Women in 2021. Having supported several workshops, and 2 IWD events i...
04/04/2026

I had the great pleasure of joining My Network for Women in 2021. Having supported several workshops, and 2 IWD events it’s really humbling since the last IWD event to be presented with a Mayor appreciation certificate alongside Jude. Unfortunately I couldn’t make the ceremony at Mansion House today but never the less since initially moving to Doncaster in 2019 just before Lockdown I didn’t know what to expect. Coming out of lockdown I still didn’t know a single soul here and as a mum to a preschooler it’s was a completely new world for both of us in more ways than one. Two houses and one office later I’ve genuinely met THE best people, super supportive, knowledgeable, uplifting and driven to see the city and its community thrive despite so many odds and it’s been so refreshing and inspiring to be surrounded by that type of positivity while going through so much change.

Say what you want about Doncaster, but in my opinion it’s community and networking really has been and still is a diamond of a springboard when you’re building anything because Doncaster has been building that infrastructure for businesses and people to thrive for some time now and it’s so great the community are only hungry for more. ⭐️

If you’re looking to learn how to confidently negotiate or bring your food and drink brand to market check my links below ⬇️

Https://Linktr.ee/iamzarasmith

Great talk on being cyber ready @ IFEMy business inbox and Facebook messenger was maliciously hacked and deliberately co...
31/03/2026

Great talk on being cyber ready @ IFE

My business inbox and Facebook messenger was maliciously hacked and deliberately compromised nearly all of last year and as a small business it's a huge hindrance and compromised a lot of time and effort to stall my businesses progress and my reputation. Unfortunately It's something we have to document, report and learn how to better protect ourselves from but it's certainly not easy.

The show today is great though, lots of innovation, great selection of suppliers and products, informative talks around trends, AI and cyber security, especially across food and drink supply chain. Which leaves a lot to really consider if you're in the food and drink industry about managing and supporting the industry and supply chain responsibly as we all tackle new and unforeseen challenges in our day to day.

I'm at IFE today, don't hesitate to reach out whether it's to catch up or if you're interested in the product to partnership accelerator which I'll be offering an exclusive discount for IFE participants.

www.linkandlaunch.com

Anyone that knows me, knows I have a soft spot for really great quality skincare. When I saw an opportunity to join Temp...
29/03/2026

Anyone that knows me, knows I have a soft spot for really great quality skincare. When I saw an opportunity to join Templespa with my Glow of the Soul sound baths. I actually couldn’t wait to get started, because where else would you get the chance to enjoy a mini facial or an indulgent face mask alongside 90 minutes of pure indulgent ‘you’ time whilst relaxing to a sound bath sequence wrote especially for the SEIONA well-being experience. For those that don’t know I trained as an advanced sound therapy practitioner back in 2020.

It’s something that’s been extremely helpful to reset and rebalance my thyroid because deep relaxation breaks down cortisol. I’ve only took my diagnosis of underactive thyroid seriously this last 7 years. I was actually diagnosed in 2012, when I had episodes of chronic fatigue and my periods stopped without warning. Thyroid health is extremely important to your bodies function and metabolism and continues to be something I’m still learning about after having two very poor results last Sept and this Feb and having to reinstall quality recovery time and the symptoms that have to be managed due to that.

So if you recognise the importance of self care and thyroid health I welcome you to try one of your own private SEIONA wellbeing events which you can book here and also shop the Temple Spa store in the link below.

https://linktr.ee/iamzarasmith

Business Branding, Product development, Negotiation & Mentoring with Product to Partnership Food and Drink Accelerator! Director of Link and Launch Ltd and MNFW

When I’ve experienced misogyny do you know the truth? Most of it’s been directed through women with a pick me mentality ...
27/03/2026

When I’ve experienced misogyny do you know the truth? Most of it’s been directed through women with a pick me mentality and a lot of women are not ready for that conversation but I’ve always been the one to hold up the mirror #. They see it as a safety net when it’s simply isn’t all the time. It’s actually self sabotage and abandonment.

Let me give you an example:

Imagine getting a job in a really desirable department, it pays well, it gives you career prospects and given you’re starting a family it’s the best place you could be. Then when everything is calm and going well you sabotage it by nit picking at your surrounding colleagues and emailing it to others and rather than take accountability because you’re embarrassed, you darvo it rather than accept it, you then blame the person who pointed it out in private how that can be used against you in the workplace and to remember you’re not in school anymore, everything is tracked and watched. Supportive and reflective advice, not an attack. A healthy response is to be grateful there was no grievance and just supportive advice at the start of your career. Instead you then go on the offensive and turn every interaction into a further negative, even suggest racially motived, escalate it and stalk said person just to not admit you were wrong. Stalked personally and professionally. Smear campaigns, false accusations, false investigations, colluding with friends and family based on false accusations to email your work inbox to speak negatively to justify the continued stalking and reputational damages.

Yes really.

Who is that helping? It’s enabling men to continue to take ground in women’s leadership spots through character defamation and slander. Backwards isn’t it? Most women don’t realise equality has to be fought for daily, so attacking those who fight for equal rights is counterproductive, and loosing women seats. Women’s Equality is not given just because it’s a legal requirement. Harsh but it’s reality.

Whether it’s enabling (or creating) domestic abuse, operating from competition rather than collaboration in the workplace or home, gatekeeping other women and spreading smear campaigns to damage a women’s reputation and businesses, to rage baiting and hacking to make someone appear unstable. The motives are clear. Self ego preservation certainly but what does that really say about women in the workplace? Are you a spin machine that only talks about equality when it suits you or a true advocate of everyone’s rights in the workplace?

All you are preserving is your most disempowered self because you’ve already outsourced your power to external approval and that’s something healed neurodiverse people have to navigate in corporate constantly because many healed NDs simply won’t give up their power for approval, our truth is often uncomfortable for those who won’t self reflect and recognise their unconscious self sabotage.

When I talk about cognitive diversity it’s fundamentally about diversity being far more than one protected characteristic, it is not about gaining approval, it’s about freedom of expression to offer an viewpoint that is authentic and self reflective of your diversity in whatever capacity that exists. Another myth I want to blow out the water is that ND is a disability - far from it, the human hive as it were is similar to that of bees. There are hive builders (business builders - typically ND) and drones (workers -typically NT) both of equal value. Many NDs have trauma from trying to act like drones when their mind is built for building. Some NDs (being naturally strategic) sometimes try to force majore their trauma on to others who they think have had life easier than them. That creates karma (cause and effect) because the universe decides what lessons a soul is to experience in each lifetime and the universe will sit you down when you’re using your ability in the wrong ways. Not messy gossip that’s keeps people stuck in cycles everyone else has already left behind.

As we begin to understand ND and our interconnectedness we begin to appreciate that we have to heal to raise the collective standards up because we’re not placed centrally and where we are by accident.

We recognise patterns to break and rebuild them.

We build so everyone can prosper.

Our hyperfocus is our purpose. Channeling that into something constructive is important because all that spare energy has to go somewhere.

Our alone time is not depression, it’s decompression and often ex*****on of our plans.

We are not built to conform and we do not care how anyone feel about that, with respect.

Our need to challenge the status quo is not disrespect.

Freedom of speech, rights, movement all matter regardless of whether someone agrees or holds a grudge.

Coercion of any kind will not be tolerated.

We are natural born rebels, if it’s necessary for growth and success in the long term collectively.

If this speaks to your experiences and you want a coach that will understand business from your viewpoint then book my coaching and mentoring powerhour for transformation out of victim mindset and into performance.

www.linktr.ee/iamzarasmith

This book was awarded to me in 2010 when I completed my GAP partnership advanced negotiation training and later complete...
12/03/2026

This book was awarded to me in 2010 when I completed my GAP partnership advanced negotiation training and later completed my strategic training on GAP in 2014. Whilst over my years of negotiating multi-million pound contracts there are some parts to this book I agree with and others I don’t but I’m not here to debate the 48 laws of power today. What you get in my digital negotiation masterclass isn’t another ChatGPT digital product someone Ai generated and then copied and pasted into Canva.

My digital masterclass is written based on 15 years of negotiating experience in major retailers and being professionally trained. It’s guidance from what worked, what didn’t and what only works in certain circumstances because we all negotiate in our own way. However there are fundamentals every professionally trained negotiator will follow and when you see it, you won’t miss it in others.

I wanted make a difference by helping more Business founders who want to be more confident and strategic in their business negotiations.

If you’re one of those founders the first step is to download my digital masterclass and apply those fundamentals learnings.

The second step is to apply for my 1:1 mentoring to build your strategy session where you can book a slot at https://Linktr.ee/iamzarasmith.





You can now find Link and Launch food accelerator with its own business page that was formally the kit project. Give it ...
12/03/2026

You can now find Link and Launch food accelerator with its own business page that was formally the kit project.

Give it a like, share, follow or recommendation to your friends/colleagues who have a retail ready food or drink brand that are looking to get retail ready strategically.

Our networking events from 2022, 2025 also continue with 4 new Leeds dates available in 2026 to book on eventbrite. Join the page to view.

https://www.facebook.com/share/1CGtwVqTF3/?mibextid=wwXIfr

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