Staiano Consulting

13/04/2026

Most doctors rely on word of mouth to build their Private Practice.

This is admirable, and it means that you are doing a good job and your patients are happy.

…but you should not rely on this for several reasons.

• It is not predictable

• It is not controllable

• It is not scalable

• And it is not transferable, when you retire.

If you want to have a Private Practice that is sustainable and is worth something when you retire,

…you cannot rely on word of mouth.

By all means, encourage word of mouth recommendation.

But you need The P.E.C.A.N. Approach.

https://myob.thrivecart.com/mind-your-own-business-book/

07/04/2026

We all spend many years working in the NHS before even thinking about starting our own Private Practice. When starting a Private Practice, we think that it is just the same as the NHS but for patients who are insured or can afford to pay, which of course is true.

But when running a Private Practice, there is a lot more that we could (and should) consider because we have a lot more control.

Control over:
• How you and your practice are perceived and positioned within the marketplace
• Handling of enquiries
• Appointment reminders – quality, quantity and content
• Information given before and after consultations and procedures
• Frequency and duration of clinic appointments
• Support and guidance offered around a procedure
• Long-term follow up and support given to patients

From a clinical point of view (what you actually do to treat the patient), your Private Practice may be just the same as the NHS

…but in terms of the overall service that you offer, it is completely different (if you want it to be).

You can get a copy of my free guide if you want to know more: https://myob.thrivecart.com/5-steps/

23/02/2026

I do a private podcast every week just for doctors who are interested in growing their Private Practice.

This is Episode 270 from last week.

You can subscribe to the Podcast here: https://myob.thrivecart.com/the-612-podcast/

02/09/2025

I developed The PECAN Approach back in 2018 as a framework to help you to build a more consistent Private Practice.

I go in to more detail about The P.E.C.A.N. approach in my book - Mind Your Own Business - How to turn your medical practice into a business rather than just...

04/06/2025

Talk about results, not the bridge.🌉

It is important to frame things to patients in terms of what is in it for them.

➡️People care about the results, not how you get them (the bridge).

01/07/2024

We are having the Q3 Mastermind meeting today that I hold every quarter for doctors who are interested in growing their private practice and treating it more like a business than a job.

14/05/2024

To maximum productivity, it is good to have a clear direction and know what things to focus on.

There are lots of things that might work, but it is better to start with the most effective things first.
..and Facebook Ads aren't that.

https://myob.club/This is taken from my weekly podcast 'The 612 Club'.You may have seen a lot of people telling you how effective Facebook marketing can be. ...

12/04/2024

The first step in building a successful private practice is to start doing things that will encourage patients to want to be treated by you.

This might sound obvious, but most of us aren't actually doing anything to separate ourselves from everyone else providing the same service.

We all want a better private practice, but when you think about what you have actually done to achieve this, the answer is usually 'nothing'.

01/03/2024

Growing your private practice is quite different to actually working in your private practice.

We are all pretty comfortable with the working in your practice side of things as we have spent many years training to be a doctor and perfecting our craft.
..but when it comes to attracting and engaging with patients, we have not really been taught how to do this.

It all feels a bit alien and as a result, we don't do it and focus on the doctor side of things.

Over the past 10 years of having my own clinic and being in full-time private practice, I have enjoyed the other side of things and am always looking for new ways to engage with patients and grow my practice.

I have found WhatsApp to be a great tool and I did a webinar about it a few months ago.

I talked about 5 ways to incorporate WhatsApp in to your practice, one of which was to put a button on your website that patients could go straight to message you on WhatsApp.

I had a few people tell me this was a good idea, yet when I went to look at their website a few months later, there is no button.

I realise that one of the problems is that it can be daunting knowing where to start in an area that is quite far from our normal day job that we have been trained to do.

I know how to do it, and it is quite simple.
..but if you don't know, I can imagine you may be paralysed in to inaction.

I have a solution and I will demonstrate step-by-step how to get a little button in the corner of your website with a link to your WhatsApp.

I've had a live chat feature in the past, and it is better than that, and it is free.

If you have your own website and you think it might be useful (I can't imagine why you wouldn't think it would be useful), you can join me at 6pm on Monday night where I will be running a webinar to show you how easy it is to do it.

Join me at 6pm on Monday, you can register here:

Work Smarter, Not Harder. I will talk about ways to make more money without doing more work.

11/01/2024

If you are starving, you may need to use some of your food as bait to get more food.