Staiano Consulting

13/04/2026

Most doctors rely on word of mouth to build their Private Practice.

This is admirable, and it means that you are doing a good job and your patients are happy.

…but you should not rely on this for several reasons.

• It is not predictable

• It is not controllable

• It is not scalable

• And it is not transferable, when you retire.

If you want to have a Private Practice that is sustainable and is worth something when you retire,

…you cannot rely on word of mouth.

By all means, encourage word of mouth recommendation.

But you need The P.E.C.A.N. Approach.

https://myob.thrivecart.com/mind-your-own-business-book/

07/04/2026

We all spend many years working in the NHS before even thinking about starting our own Private Practice. When starting a Private Practice, we think that it is just the same as the NHS but for patients who are insured or can afford to pay, which of course is true.

But when running a Private Practice, there is a lot more that we could (and should) consider because we have a lot more control.

Control over:
• How you and your practice are perceived and positioned within the marketplace
• Handling of enquiries
• Appointment reminders – quality, quantity and content
• Information given before and after consultations and procedures
• Frequency and duration of clinic appointments
• Support and guidance offered around a procedure
• Long-term follow up and support given to patients

From a clinical point of view (what you actually do to treat the patient), your Private Practice may be just the same as the NHS

…but in terms of the overall service that you offer, it is completely different (if you want it to be).

You can get a copy of my free guide if you want to know more: https://myob.thrivecart.com/5-steps/

23/02/2026

I do a private podcast every week just for doctors who are interested in growing their Private Practice.

This is Episode 270 from last week.

You can subscribe to the Podcast here: https://myob.thrivecart.com/the-612-podcast/

02/09/2025

I developed The PECAN Approach back in 2018 as a framework to help you to build a more consistent Private Practice.

I go in to more detail about The P.E.C.A.N. approach in my book - Mind Your Own Business - How to turn your medical practice into a business rather than just...

01/07/2024

We are having the Q3 Mastermind meeting today that I hold every quarter for doctors who are interested in growing their private practice and treating it more like a business than a job.

14/05/2024

To maximum productivity, it is good to have a clear direction and know what things to focus on.

There are lots of things that might work, but it is better to start with the most effective things first.
..and Facebook Ads aren't that.

https://myob.club/This is taken from my weekly podcast 'The 612 Club'.You may have seen a lot of people telling you how effective Facebook marketing can be. ...