Marqued Ltd

Marqued Ltd Marqued are a boutique consulting firm specialising in business, brand, and product strategy, guiding start-ups, business pivots and reboots to success.

Zoom in; zoom out.
08/09/2021

Zoom in; zoom out.

A common experience of running a small business or start up is the feeling that you’re just hanging in there by your lit...
06/09/2021

A common experience of running a small business or start up is the feeling that you’re just hanging in there by your little finger tips. Things move so fast, you have to be super organised, or risk being dumped by the overwhelming wave of pressure to meet your critical path.
Here are a few reminders of easy rules to follow and tips to help keep your desk, and your head, in order.

Founders and the key people they appoint are the drivers of brand, and the mirror of brand - internal culture.
26/08/2021

Founders and the key people they appoint are the drivers of brand, and the mirror of brand - internal culture.

Are you unsure of what your business model should be? This article covers 12 options to help shape the direction of your...
25/08/2021

Are you unsure of what your business model should be? This article covers 12 options to help shape the direction of your business.

In short, it's an outline of how a company plans to make money. Learn about different types of business models in our guide.

19/08/2021
A balanced perspective is gold.
17/08/2021

A balanced perspective is gold.

We're believers in some brand artefact, and we're delighted with our "with comps" slips which just arrived from our pref...
17/08/2021

We're believers in some brand artefact, and we're delighted with our "with comps" slips which just arrived from our preferred local printer Captivate Creative . We are very happy to refer them as a provider of quality product and service. They've just launched a new online service for uploading and paying for print work, which we found very user friendly! :D
https://captivatingprint.co.uk/ Check it out.

As a founder I know “just doing it” means rolling up sleeves and doing everything from structuring, strategic planning, ...
11/08/2021

As a founder I know “just doing it” means rolling up sleeves and doing everything from structuring, strategic planning, to keeping the visitor bathrooms tidy and ordering printer ink. You just have to jump in and do it. Don’t let fear of failing lead to procrastination or stalling. Keep up your momentum, keep moving. Sometimes you just need to get out of your own way. Fail fast, learn, move on, don’t beat yourself up.

Brand culture is set from the top down.  It is up to the founding team to establish the principles and values for a new ...
03/08/2021

Brand culture is set from the top down. It is up to the founding team to establish the principles and values for a new business and brand. This is not as easy as it sounds, but by giving careful consideration to how the team engages with each other, it will enable the business to achieve substantial productivity gains. A team starting out with mutual respect, a focus on the shared goal, and appreciation for each other’s role in the team, has the best chance to succeed. Often, how a team starts out determines how it will go on.

How a team behaves toward each other will inevitably be reflected in the way they treat external stakeholders; customers, partners, investors. If the team is treated with contempt, then that attitude will spill over to become the company brand. And then even the most dominant brands become short-liv

According to a number of studies, the no.1 reason for start-ups failing is because they fail to achieve product market f...
03/08/2021

According to a number of studies, the no.1 reason for start-ups failing is because they fail to achieve product market fit. A primary cause for this occurring can be groupthink.
When does team alignment become groupthink, and how can a team or leader sense check, and ensure they’re not missing the target because team agreement has unintentionally become the priority?

According to a number of studies, the no.1 reason for start-ups failing is because they fail to achieve product market fit. A primary cause for this occurring can be groupthink. When does alignment become groupthink, and how can a team or leader sense check, and ensure they’re not missing the targ...

Making remote teams work, who are not familiar with each other, requires a more considered and structured nurturing appr...
03/08/2021

Making remote teams work, who are not familiar with each other, requires a more considered and structured nurturing approach to get the best out of the people and the time. It might feel as though you're injecting more formality than you’d like when you start out, but the objective is to set the norms for how the group interacts, and the structure should become a supporting framework rather than a cage.

Here are a few ideas about how to make virtual meetings work for remote teams:

Making remote teams work, who are not familiar with each other, requires a more considered and structured nurturing approach to get the best out of the people and the time. It might feel as though you're injecting more formality than you’d like when you start out, but the objective is to set the n

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