Marqued Ltd

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Marqued Ltd Marqued are a boutique consulting firm specialising in business, brand, and product strategy, guiding start-ups, business pivots and reboots to success.

Zoom in; zoom out.
08/09/2021

Zoom in; zoom out.

A common experience of running a small business or start up is the feeling that you’re just hanging in there by your lit...
06/09/2021

A common experience of running a small business or start up is the feeling that you’re just hanging in there by your little finger tips. Things move so fast, you have to be super organised, or risk being dumped by the overwhelming wave of pressure to meet your critical path.
Here are a few reminders of easy rules to follow and tips to help keep your desk, and your head, in order.

Founders and the key people they appoint are the drivers of brand, and the mirror of brand - internal culture.
26/08/2021

Founders and the key people they appoint are the drivers of brand, and the mirror of brand - internal culture.

Are you unsure of what your business model should be? This article covers 12 options to help shape the direction of your...
25/08/2021

Are you unsure of what your business model should be? This article covers 12 options to help shape the direction of your business.

In short, it's an outline of how a company plans to make money. Learn about different types of business models in our guide.

19/08/2021
A balanced perspective is gold.
17/08/2021

A balanced perspective is gold.

We're believers in some brand artefact, and we're delighted with our "with comps" slips which just arrived from our pref...
17/08/2021

We're believers in some brand artefact, and we're delighted with our "with comps" slips which just arrived from our preferred local printer Captivate Creative . We are very happy to refer them as a provider of quality product and service. They've just launched a new online service for uploading and paying for print work, which we found very user friendly! :D
https://captivatingprint.co.uk/ Check it out.

As a founder I know “just doing it” means rolling up sleeves and doing everything from structuring, strategic planning, ...
11/08/2021

As a founder I know “just doing it” means rolling up sleeves and doing everything from structuring, strategic planning, to keeping the visitor bathrooms tidy and ordering printer ink. You just have to jump in and do it. Don’t let fear of failing lead to procrastination or stalling. Keep up your momentum, keep moving. Sometimes you just need to get out of your own way. Fail fast, learn, move on, don’t beat yourself up.

Brand culture is set from the top down.  It is up to the founding team to establish the principles and values for a new ...
03/08/2021

Brand culture is set from the top down. It is up to the founding team to establish the principles and values for a new business and brand. This is not as easy as it sounds, but by giving careful consideration to how the team engages with each other, it will enable the business to achieve substantial productivity gains. A team starting out with mutual respect, a focus on the shared goal, and appreciation for each other’s role in the team, has the best chance to succeed. Often, how a team starts out determines how it will go on.

How a team behaves toward each other will inevitably be reflected in the way they treat external stakeholders; customers, partners, investors. If the team is treated with contempt, then that attitude will spill over to become the company brand. And then even the most dominant brands become short-liv

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Edinburgh

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Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 9am - 6pm
Friday 8am - 6pm

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