AMG Sports Management

28/02/2026

The athlete economy is evolving.

The next generation of athletes aren’t just building followings — they’re building assets:

• Direct distribution channels (e.g. personal newsletters, subscription communities, owned apps, YouTube channels)

• First-party data (e.g. email lists, SMS databases, community insights, purchase behavior)

• Owned media formats (e.g. podcasts, docu-series, training programs, digital shows)

• Licensable IP (e.g. signature training methods, branded content series, product lines, proprietary frameworks)

• Equity-driven ventures (e.g. co-founded brands, revenue-share partnerships, athlete-backed startups)

When athletes control their narrative, audience, and product layer, they move from being media inventory to becoming media platforms.

And this is where sponsors become even more valuable — just in a different role.

Instead of being the primary paycheck, brands become:

• Strategic partners
• Equity collaborators
• Co-builders of IP
• Long-term growth drivers

The relationship shifts from transactional to structural.

Whether you’re a business or an athlete, talk to our team 🫱🏻‍🫲🏻

17/02/2026

Brands are made of people — and businesses are no different.

At AMG Sports Management, we help athletes and businesses unlock the true value of their brand. That means connecting them with commercial opportunities that align with identity, influence, and long-term growth.

We support individuals and organisations to form strategic partnerships, create sustainable revenue streams, and amplify their reach.

Contract – Competition – Commercial – Lifestyle

📊 Did you know? Individuals get 500%+ more online reach than company pages — because people connect with people. Your story is your brand.

The way you make people feel is your reputation!

15/02/2026

Scotland 31 vs. 20 England 🏉

The 1925 rooms as part of The Murrayfield experience are an incredible testament to the heritage of Scottish Rugby.

The team and agencies who support match day experiences are some of the best and most premium in sport I have worked with.

Experiences like this are a reminder of why sport remains one of the most effective relationship-building environments in the world.

03/02/2026

Coach Wilson (Ebanie Bridges) and Hope (Sofia Mark) in the sequel short film Absent Too 🎬

Golden Stool Network.

https://youtu.be/sh-cV6DeAUs?si=uL3yJzOnnGn-V-k2

04/01/2026

Ebanie Bridges vs. Alexis Araiza Mones January 3rd 2026 - San Juan 🇵🇷 Puerto Rico — Most Valuable Promotions debut, live on DAZN.

An inspiring comeback after pausing her boxing career to welcome her son Ezzera in 2025.

World-class athlete partnerships are not one-size-fits-all.

At AMG, we specialise in sourcing the right athletes and professional partners to align with a client’s industry, audience, and commercial objectives — not just logo placement.

Being represented on Ebanie Bridges’ fight shorts, broadcast nationally and internationally, reflects our ability to operate at the highest level of sport while delivering partnerships that are strategically aligned and commercially sound.

Work with us and gain access to an extended network across sport, tailored to support your business objectives.

16/10/2025

Each year, Hibernian Football Club hosts a premium “Audience With” style event — and this year’s edition is another special one.

On November 17th, at their partner Gaucho’s restaurant on St Andrew’s Square, Edinburgh, Hibernian FC will welcome Scotland’s former undisputed world champion — and lifelong Hibs fan — Josh Taylor for an exclusive Q&A session.

Josh made history as the first Brit to become an undisputed champion in the four-belt era.

For full event details, visit hibernianfc.co.uk
📸 Image credit: Hibernian FC

08/08/2025

This is good news for boxing and why?

Even if free-to-air deals may bring in less money than exclusive pay-TV rights, the benefits are significant:

Wider audience reach – Millions can watch without a subscription, boosting the sport’s profile.

Increased participation – Greater visibility encourages more people, especially youth, to get involved.

Stronger fan base – Casual viewers are more likely to become lifelong supporters.

Better community connection – Sporting moments become shared national experiences.

Long-term growth – More exposure attracts future sponsors, talent, and investment.

Grassroots involvement and community engagement, ensuring everyone, regardless of income, can watch major sporting events.

07/08/2025

Delighted AMG client Rowdy Bec Rawlings has joined Passes.

At AMG we service individuals to realise their brand worth and develop new revenue streams. Positioning athletes to make key relationships.

This collaboration gives fans a whole new way to connect—closer, more directly, and in real time. Expect exclusive 1:1 calls, BTS content, live streams, subscriptions, new merch drops, direct messages, and so much more.

With strict content guidelines (no explicit content, hate, etc.), analytics tools, and interactive features. Passes help connect and create a deeper fan bond.

Key information.

• Provides financial autonomy beyond traditional endorsements

• Promotes sustainable, creator-first monetization with analytics

• Empowers athletes to monetize their brand directly—with little friction

05/04/2025

Official partnership agreed 2025
Bec Rawlings (Rodriguez) 🤝 Chancer.bet

Bec has become one of Chancers newest partners and we’re delighted to be working with such a hard working and professional team at Chancer.

Chancer.bet is an online betting platform that primarily focuses on sports betting and casino games.

Look out for Bec playing her favourite games, sharing exclusive content and challenging players. New to Chancer, then check out Bec’s exclusive link up only through her social channels.

Partnerships are more than just the activation and positioning athletes to make key relationships is something at AMG we take seriously. We understand partners have target audiences too and we at AMG take an active role in measuring this process for all parties.

Bec Rawlings (Rodriguez) 🤝 Chancer.bet

02/02/2025

Golden Stool Network, working on their short film sequel to the film “Absent” which is available on YouTube. “Absent Too” featuring Ebanie Bridges and Sofia Mark releases this month 🎥 🍿

04/09/2024

Thank you to the incredible team at talkSPORT for featuring this inspiring interview with AMG athlete, GB Boxer, Olympian Rosie Eccles. Journey, triumphs, and insights that make Rosie a true Champion both in and out the ring.

Rosie Eccles met tennis legend Andy Murray at the Paris Olympics who helped provide a stunning gift. Eccles was eliminated by Aneta Rygielska on the judges’ scorecards in her very first fight…

20/08/2024

At AMG we’ve worked with Hibernian Women’s FC (former captain 16 years at the club) during some of her 500 appearances she now takes up a coaching role with the team and balances her Hibernian junior development role, Joelle Murray.

Investing in women’s sponsorship, team or individual is a great way for businesses to understand that the return on investment they will get will not always come from media (although an important part) but also from the associated storytelling, development journey and accessibility to the athlete. Team talks and more.

On top of enabling equality, It fosters a more diverse pathway to sponsorship.

By understanding and communicating their "why," athletes can differentiate themselves in a crowded marketplace, establish emotional connections with fans, and drive stronger brand loyalty.

📸 Hibernian FC.