AMG Sports Management

03/10/2026

The Manchester City story — 114 of 115 charges found proved by the independent Commission, with City appealing — could become about much more than the outcome.

From a sports management perspective, one area interests me:

Where does ownership actually stop?

Modern football ownership can involve investment groups, related businesses and companies operating across multiple sectors.

If a business is connected to an ownership group but isn’t directly owned by the individual involved with the football club, how should those commercial relationships be treated?

Could there be legitimate business structures that sit in the gaps between club ownership, related-party rules and Financial Fair Play?

That raises a bigger question:

Is football’s regulatory framework evolving quickly enough to match the complexity of modern sports ownership?

Financial Fair Play is ultimately about protecting the integrity and sustainability of competition.

But where does financial regulation end and legitimate commercial business begin?

And with the Premier League receiving enormous global attention from this case, could it also reignite the wider conversation around the European Super League?

Not necessarily about leaving domestic leagues — but about who controls competitions, how clubs are governed, how commercial value is assessed and who ultimately sets the rules.

Football ownership has evolved dramatically.

Perhaps the next evolution needs to be in how football regulates ownership, commercial relationships and competitive integrity.

The Manchester City case may ultimately be remembered not just for the charges — but for the questions it forces football to answer.

27/08/2026

Scottish football needs a bit of a reset — and, more importantly, a bit more togetherness.

The recent European results from some of our biggest clubs should make us stop and ask why Scottish football isn’t progressing more consistently on the European stage.

We have passionate supporters, historic clubs, incredible rivalries and something that, in my opinion, is becoming increasingly rare in modern football — character.

Scottish football can be physical, direct, messy and at times downright ugly… but that’s part of what makes it authentic. There is atmosphere, contact, emotion and proper football culture. Compare that with some of the lightweight, stop-start football we increasingly see elsewhere.

So what are we missing?

Perhaps it’s a greater collective approach.

Our clubs need to be more commercially aggressive. Scottish football needs to be sold better internationally. We should be attracting bigger sponsors, creating stronger commercial partnerships and packaging the Scottish game as an authentic football product — not apologising for what makes it different.

And perhaps most importantly, those at the top of the game need to show more leadership.

Football speaks every language.

The opportunity is there — but Scottish football needs more senior people willing to pull in the same direction, think bigger commercially and push the game forward together.

Because there is absolutely nothing wrong with proper football.

Scottish football has something people around the world still want.

Maybe it’s time we started selling it with a bit more confidence. ⚽️🏴󠁧󠁢󠁳󠁣󠁴󠁿

22/06/2026

Three years in the making.

Last night, I had the privilege of attending the red carpet premiere of Angel of the North, officially selected for the Raindance Film Festival and screened at Vue Piccadilly, London.

The film tells the true story of James ‘Gypsy Boy’ McCrory and features client, Ebanie Bridges, who plays Coach Charlie. Seeing a project that began filming around three years ago finally reach the big screen at such a prestigious festival was incredibly rewarding.

Watching Ebanie transition from world champion boxer to a role in a feature film is a great example of what’s possible when athletes embrace opportunities outside the ring.

What stood out most on the evening was the professionalism and humility shown by both Ebanie and James. Despite the excitement surrounding the premiere, they generously spent time with friends, family and fans, making sure everyone felt part of this special occasion. Those moments say as much about a person as any achievement.

Congratulations to everyone involved in bringing this project to life. A fantastic evening and a well-deserved moment for the cast, crew and everyone who has supported the journey over the last three years.

23/05/2026

Three years in the making and we’re looking forward to attending this film premiere.

‘ANGEL OF THE NORTH’ officially selected for Raindance Film Festival 2026 and will premiere at THE VUE Picadilly London on Sunday 21st of June.

Bringing to film the true life story of World Bare Knuckle Champion
James “Gypsy Boy” McCrory played by the fantastic John Duddy also featuring Steve Collins (one of Ireland’s most successful boxers) and starring former IBF Bantamweight World Champion Ebanie “Blonde Bomber “ Bridges - Boxer

Thank you Sean Cronin Cy Biggs Raymond Hollywood and the extended team 👏🏻👏🏻

26/04/2026

Working alongside Ebanie Bridges in her latest YouTube vlog, you get a real look behind the scenes of what high-performance sport actually demands.

This wasn’t just another fight camp — it was the first with Dom and the new team, and with that comes adjustment, pressure, and honest self-assessment.

Ebanie Bridges vs. Ebonie Cotton.

Saturday 18th April, Rainton Arena Sunderland.

Full vlog on Ebanie “Blonde Bomber “ Bridges - Boxer YouTube channel.

🎥 Hamlin Studios.

40 likes, 13 comments. "I Won…But Something Felt Off"

26/04/2026

Athletes are no longer waiting on contracts or fight purses to define their worth. The ownership economy is here, and the ones who understand branding, audience, and leverage are building income between competition—not just during it.

Your image, your network, your story—that’s your real asset.

If you’re an athlete and you’re not building partnerships, creating content, and owning your narrative, you’re leaving money and opportunity on the table.

Let’s change that.

Mike Perry vs. Nate Diaz Saturday, May 16, 2026 on Most Valuable Promotions.

Perry has built one of the most recognizable names in combat sports: “Platinum” / “King of Violence.”

* That brand travels across BKFC, boxing, and now MVP MMA. That's OWNERSHIP

19/04/2026

Ebanie Bridges gets the job done tonight, staying sharp and active on a smaller hall show—something not many former world champions would do. No shortcuts, no “gimme” fights… just real work.

All part of the journey as she pushes toward becoming a 2x world champion. Big fights ahead, and she’s making sure she’s more than ready. Dream team Kell Brook, Dominic Ingle 🥊🩵

11/04/2026

What is marketing… really?

Let’s put it into a world our team knows best - sport.

In sport, talent gets you noticed…
But strategy builds longevity, and leverage.

Example 🥊 ⚽️🏀🎾🏉⚾️🏈⛳️🎱🏐🏏

If you announce an event or an athlete signing — that’s advertising.

If you build hype around it with content, teasers, and activations — that’s promotion.

If the media picks it up and starts talking — that’s publicity.

If key stakeholders, fans, and partners are aligned and bought in — that’s PR.

And when fans are engaging, buying tickets, tuning in, and showing up — that’s sales.

But the real question is… who designed the whole journey? From the athlete’s story, to the fan experience, to the commercial value behind it — that’s marketing!

If that’s you (or should be you), let’s talk.

09/04/2026

A fundamental principle in modern sport: athletes own their image, and it must be respected.

Why this matters:

• Protecting image rights ensures athletes are not commercially exploited without consent — especially in ways that could harm their reputation or clash with existing partnerships.

• An athlete’s image is their brand. Every appearance, campaign, and collaboration should align with their values and long-term vision.

• Strong image rights = financial security, brand control, and professional integrity.

Athletes are not assets to be used freely; they are brands to be protected.

The most successful athletes today are those who take ownership — of their image, their narrative, and their future.

Credit: FIFPRO

29/03/2026

Different perspectives, personalities, and skill sets aren’t obstacles — they’re the advantage.

The original EastEnders of boxing—Mark Tibbs and Jimmy Tibbs—don’t just produce champions, they have built one of the most respected training environments in the sport.

Understanding people as much as performance—knowing when to demand more, when to support, and how to bring out the best in each individual.