Edinburgh Business Club

Edinburgh Business Club Edinburgh Business Club helps local entrepreneurs grow smarter, faster.

Get free tools, training, and community to build a modern, scalable business.
📊 Score your business → edinburghbusiness.org/link-in-bio

The first screen of a website should not make the visitor decode the business.It should answer four simple questions:Am ...
03/08/2026

The first screen of a website should not make the visitor decode the business.

It should answer four simple questions:

Am I in the right place?
Do they understand my problem?
Can I trust them?
What should I do next?

If those answers are missing, more ads may only send more people to an unclear page.

Comment FIRST SCREEN if you want the worksheet and EBC will send the simple owner check.

For a local business website on mobile, clarity matters more than novelty.Can someone quickly understand what you do, tr...
31/07/2026

For a local business website on mobile, clarity matters more than novelty.

Can someone quickly understand what you do, trust you and make contact? Test the first screen, proof, tap targets, form and confirmation on a real phone.

Fix the first evidenced point of hesitation before buying a complete redesign.

A website can look professional and still fail the first job.Before approving a rebuild, ads or search visibility help, ...
31/07/2026

A website can look professional and still fail the first job.

Before approving a rebuild, ads or search visibility help, open the homepage on your phone and do not scroll.

If a stranger cannot quickly understand what you do, who you help, why they should trust you and what to do next, the first improvement may be clarity rather than a full rebuild.

Use the First Screen Test before you spend more money.

Comment FIRST SCREEN if you want the worksheet and EBC will send the simple owner check.

Before changing a website, make a five-part inventory:1. URLs and visibility.2. Enquiry routes.3. Proof and useful conte...
30/07/2026

Before changing a website, make a five-part inventory:

1. URLs and visibility.
2. Enquiry routes.
3. Proof and useful content.
4. Data and integrations.
5. Access, backups and recovery.

A responsible supplier should be able to explain how these will be protected.

Ask for the preservation plan before work begins.

Being told your website "looks dated" can create pressure to act. But appearance alone does not tell you whether the sit...
29/07/2026

Being told your website "looks dated" can create pressure to act. But appearance alone does not tell you whether the site is helping or harming the business.

Check the business result first: enquiries, mobile clarity, search visibility, tracking and technical problems. Then protect, repair, improve or replace from evidence.

Before approving a rebuild, ask: What business problem has been evidenced?

Slow site loses half.Over 3 seconds and people leave. Speed is revenue.
11/05/2026

Slow site loses half.

Over 3 seconds and people leave. Speed is revenue.

Activity beats tenure.Posts, photos, replies. That's what Google rewards.
10/05/2026

Activity beats tenure.

Posts, photos, replies. That's what Google rewards.

One text drives reviews.Job done. SMS at 2 hours. Review link in the message.
09/05/2026

One text drives reviews.

Job done. SMS at 2 hours. Review link in the message.

AI drafts. You write.It drafts. You refine. That's how you post in minutes.
08/05/2026

AI drafts. You write.

It drafts. You refine. That's how you post in minutes.

Answer your own questions.You can ask and answer them yourself. Customers read them before they call.
07/05/2026

Answer your own questions.

You can ask and answer them yourself. Customers read them before they call.

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Edinburgh Business Club, Third Floor, 3 Hill Street
Edinburgh
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