Influencer Relations

17/10/2023

Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently.

We’ll write a summary of the key points after the webinar, but my initial thoughts were:

- It was a unique opportunity to step inside the approach that has led Spotlight to marketing leadership in the outsourced AR market.
- It was an astonishingly well-presented event, with a level of organisation and sheer enjoyability unmatched by any other large AR gathering I have attended.
- It was an event about Spotlight’s approach and clients’ experiences. It wasn’t only hosted by Spotlight, but explicitly presented by them.
- The most useful session perhaps wan’t explicitly about AR.
To join us, register at https://bit.ly/ARSummit23

18/09/2020

I forgot to invite you to my webinar on Tuesday! You might find this interesting:

Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up months in advance. Richard Stiennon's new book, Curmudegon, highlights how analysts find vendors, get insights into them and form their opinions. F...

26/08/2020

Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified by recent SaaS IPOs like nCino, a $145m fintech valued today at $8bn on the NASDAQ. Many SaaS firms benefit from both high growth markets and the post-COVID world in which business models need to rapidly migrate online. [ 331 more words ]

Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified...

13/08/2020

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they travel less and face more demands from their clients. As Katie explains in the webinar, there a big changes in the enterprise and analysts are faced with clients that are scrambling to keep up with the same of change. [ 108 more words ]

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting...

17/07/2020

The day after the Analyst Relations Forum we're holding a half day workshop for AR leaders, from 9am to 1pm. We're looking for full-time AR professionals who are directing and managing AR programmes in companies, both in-house and on the agency side. We're looking for people who are responsible for strategy development, implementation and process inside their organisation. And we're looking for people who will contribute as much as they can benefit from the process of solving new or deepening challenges for analyst relations. [ 426 more words ]

The day after the Analyst Relations Forum we’re holding a half day workshop for AR leaders, from 9am to 1pm. We’re looking for full-time...

08/06/2020

In 2014, Priscilla Awde wrote the most in-depth journalistic study of the analyst industry for more than a dozen years. The article, still under copyright by Euromoney Institutional Investor, cited several analyst industry leaders including Brett Azuma, Crawford Del Prete, Joanna Gluzman-Laukkanen, Joerg Kerler, Paul Budde, Tony Lavender and me. The article is indexed in several databases, including Proquest. [ 715 more words ]

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

03/06/2020

Gartner cares about IT buyers, not suppliers. That's part of the DNA of the firm, from its very first decade. Of course, it's also why suppliers of technology solutions make Gartner so seriously. In most markets, not other analyst firm is more successful have winning the trust of more buyers. • Spokespeople need to be motivated to speak to Gartner because of Gartner’s role as the most potent third-party influencer in B2B tech markets, and not by the fantasy that Gartner analysts will put effort into making sure that briefings are satisfying for spokespeople. [ 693 more words ]

Gartner cares about IT buyers, not suppliers. That's part of the DNA of the firm, from its very first decade. Of course, it's also why suppliers of technology solutions make Gartner so seriously.

31/05/2020

It's been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I've been speaking to, have never been under more pressure. Clients and colleagues, friends and family, have to come first, I've been posting less frequently on this blog since January. It's been several weeks since I posted at all. But, as we roll into June, I think it's worth making a few points. [ 412 more words ]

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,...

10/04/2020

AR Classics: on

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spend the most time reviewing. In it,...

03/04/2020

Retail guru and Vijay Modha answers business' leaders' question for : To or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He's also coached many business founders through pitches, and in particular to secure investment.

27/03/2020

. explains 4 ways niche firms can win, using insights

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

25/03/2020

Great post by Evelyn Antony from - How can students and employers get a cultural fit with their values and preferred working styles?

Maintaining positive relations with employees that are “young and new”, depend upon the nature of the job and the industry they work in.