Iula De Palma Rocha - Smart PA Partner

06/03/2026

I have a role for an admin assistant/office coordinator, full time or pt … IM me your interest. It’s onsite with a business in Edmonton.

01/04/2025

Workplace stress, anxiety, and burnout are at record highs—impacting productivity, retention, and business success. Discover 5 actionable strategies to prioritise mental health, support employees, and build a resilient workforce.

13/03/2025

I really appreciated this morning's coaching session with Lorraine Bellamy Resilience Coaching After just one hour, it's enabled clarity and inspired action. Since leaving the call, I have buzzed away at the thoughtful reflections, lightbulb moments and really value the time for its results. Thank you so much Lorraine!

Feeling accomplished and serene 🥰

07/03/2025

Here she is, my mum.

Who is a woman who has inspired your career? hashtag

My mum was born in Italy in 1932, the middle child of seven siblings. She dreamed of becoming a teacher but had to leave school at a young age. After the war, she moved to Rome for work and then to the UK in 1952. Her father, who had been a prisoner of war in the UK, fell in love with the country and wanted to return. He sent my mum ahead, and eventually, her parents and siblings followed.

In 1956, my mum married my dad, and they had three children, with me being the youngest and only girl. My mum was incredibly smart. She taught herself English and was practical, funny, and loving. She ran a corner shop with my dad, proving herself to be a savvy businesswoman. She was excellent with numbers and a natural communicator, earning great respect from her customers, who adored her for her intelligence and humour. She was always caring and encouraged everyone to do their best.

Throughout my life, she has been my biggest champion, always the first to support my business ventures. I am immensely proud of her. Even at 92, having lived with dementia for about 15 years, she maintains her unique spirit and zest for life. The early years of her illness were very challenging, but she faced them with her characteristic fighting spirit. More recently she has lost clear speech yet her intelligence, humour, and love still shine through. She is simply my hero!

06/03/2025

🌟 A Day to Remember! 🌟

Today was totally different and incredibly special. I had the privilege of visiting Westminster and meeting with a London MP to discuss business. A huge thank you to YBC Ted for the invite! 🙏 It was such an enlightening experience, and I'm grateful for the opportunity.

Reduce admin stress and tick off your To-Do-List by outsourcing your administrative tasks to our award-winning team of virtual assistants.

03/03/2025

Not every day goes as planned, and not every day is perfect, but with each step deeper into my business, I find myself more encouraged and inspired by the people and businesses I encounter... and especially where SmartPA skillsets make a difference. !

Reduce admin stress and tick off your To-Do-List by outsourcing your administrative tasks to our award-winning team of virtual assistants.

18/02/2025

In 1995, I started a home typing service while being a mum at home. It was my ideal – to be able to earn alongside a growing family and be my own boss.

13/02/2025

06/02/2025

08/01/2025

After completing my CPD training and accreditation for SmartPA earlier in 2024, I was thrilled to attend the SmartPA event in November. It was a fantastic opportunity to meet Head Office personnel and Partners, and to visit the beautiful city of Edinburgh. The event was both informative and inspiring, reinforcing the crucial work we do in supporting businesses to grow and thrive.