20/07/2017
When the rules of one culture are used to ‘decode’ the behaviour of another, then it is likely to lead to cultural misunderstandings. Cultures can be divided in two categories according to their communication style: high context culture and low context culture.
Intercultural communication takes place when people from different cultures interact together. Culture is learned, shared and acquired; it is not biologically transmitted, but socially constructed. We learn it from family, school and other social institutions. What is right or wrong, acceptable or u...