McDaid PR

McDaid PR A specialist science, energy and environment PR consultancy. No jargon or fluff, just clever comms.

Sarah has worked for a wide variety of clients, from the Eden Project to the army, Waitrose to Heriot-Watt University, drinks companies like Gordon and MacPhail, membership organisations like Colleges Scotland and a number of property and energy developers. From steering an onshore wind project through the local authority planning process, developing the communications strategy for an ancient cann

on's MOT or translating quantum photonics research for the UK press, Sarah advises clients on what to say, when and who to for business success. Sarah regularly achieves UK and international coverage for clients, with associated social media buzz.

Wonky potatoes, traditional cask ageing, a spirit that smells and tastes like.. hang on..
30/04/2026

Wonky potatoes, traditional cask ageing, a spirit that smells and tastes like.. hang on..

Arbikie Distillery was the first in Scotland to produce a potato-based vodka.

Having a fantastic time launching Taste Film to Edinburgh audiences - thank you Edinburgh Live for the write up!
16/04/2026

Having a fantastic time launching Taste Film to Edinburgh audiences - thank you Edinburgh Live for the write up!

It made for a unique night out

Congratulations to the Restoration Forth team! Love helping support this project through my work with Heriot-Watt. Cleve...
15/12/2025

Congratulations to the Restoration Forth team! Love helping support this project through my work with Heriot-Watt. Clever oysters.

European flat oysters reintroduced to Scotland's Firth of Forth will help filter water, store carbon and enhance biodiversity, say experts.

New client alert! Very pleased to be working with the lovely team at Umbrella Vinyl at Tollcross. First up: brightening ...
05/11/2025

New client alert! Very pleased to be working with the lovely team at Umbrella Vinyl at Tollcross. First up: brightening up wintery Sundays with a transformed, tropical shop vibe and summery sounds.

The clocks go back an hour this weekend and in recognition of the darker nights, Umbrella Vinyl on Valleyfield Street is running Sunshine Sundays on the first Sunday of each month until spring. The afternoons will be full of good music and the shop will be transformed into an “uplifting tropical e...

Volatile weather is coming for the taste of your G&T. But don't worry, the distilling experts Heriot-Watt University are...
24/06/2025

Volatile weather is coming for the taste of your G&T. But don't worry, the distilling experts Heriot-Watt University are on the case.

Volatile weather patterns may be altering taste of juniper berries – a key botanical in the spirit – scientists say

Back from maternity leave and making waves* in science press with some fantastic Heriot-Watt University research. I pro*...
14/05/2025

Back from maternity leave and making waves* in science press with some fantastic Heriot-Watt University research. I pro
*I know, I know

The Atlantic Ocean has not been a permanent feature of planet Earth.

The clever beavers at Knapdale in Argyll have engineered a way for water voles to return (and hide from predators link m...
17/06/2024

The clever beavers at Knapdale in Argyll have engineered a way for water voles to return (and hide from predators link mink).

It's been a pleasure to work with Forestry and Land Scotland and help communicate all the amazing environmental science taking place across Scotland's forests and landscapes.

Beavers’ dams have created more places for water voles to hide from predators and hopefully flourish, say experts

Ding d**g! Thanks to One Fab Day for featuring the incomparable Maria Elizabeth in its Bridgerton wedding feature. Maria...
13/06/2024

Ding d**g! Thanks to One Fab Day for featuring the incomparable Maria Elizabeth in its Bridgerton wedding feature.

Maria Elizabeth's Bridgerton stationery suite is available online - a blush, vanilla and French blue palette, hand-drawn delphiniums and handmade luxury paper, oh my!

Looking for Bridgerton-Inspired Wedding Ideas? We've 25 romantic Regency-era wedding ideas which are all Lady Whistledown approved!

How do you restore a degraded and barren 3,500-acre former sporting estate? Forestry and Land Scotland is taking inspira...
12/06/2024

How do you restore a degraded and barren 3,500-acre former sporting estate? Forestry and Land Scotland is taking inspiration from landscape and wildlife restoration projects across Scotland (including their own).

How should a scenic glen in Angus be cared for to bring the best outcomes for people, nature and the climate?

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Edinburgh

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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