01/09/2026
The reality of fundraising: advice from both sides of the table
Shelley is one of our Directors and is highly experienced in fundraising and charity development. She also works on both sides of the funding table because alongside her consultancy work, she serves as Grants Manager at The Macaulay Moat Foundation, assessing applications and managing the grant-making process. When she talks about the reality of fundraising, she knows it from both ends.
Shelley's advice: if you have ever submitted funding applications, you will have experienced disappointment. We've all been there! No matter how good your application is, there are always things outside of your control that affect the funder's decision. Don't take it to heart as it is often not a reflection on the quality of your work, but a reflection on the wider funding landscape. The important thing is to keep going!
If you have a bid writer in your team, remember to give them plenty of encouragement. Fundraising is a team task, but often it's the bid writer who feels the full weight of it. It can be a lonely place.
If your bid writer needs some external support, we're here to help. Futurekraft offers light-touch coaching support for your in-house fundraisers, including training, critiquing bids, finding funders and advising on bid strategies.
Get in touch at [email protected] or call 01274 680588.