Kalli Pasqualucci - Socially Aligned

30/06/2026

I love 'hey' to get someone's attention, but I know some people find it rude (sorry if I've offended you - it wasn't intentional). 😇

I've just popped by to remind you that my newsletter will be out at the end of this week, with my latest blog, which I was super inspired to write this month, and cannot for the life of me remember what it was about...

So, as readers of my blog and newsletter, please let me know if you have any marketing or social media concerns, curiosities, or questions.

And if you're not signed up yet, please sign up at sociallyaligned.co.uk

22/06/2026

Do you know what a customer touchpoint is?

It’s any contact that a client or customer has with your brand.

These points of contact usually help to build familiarity and trust with your brand before people move from an observer to a paying customer.

The points of contact can be direct or indirect interactions, using online and offline marketing tools.

How many touchpoints do you use?

15/06/2026

Have you ever heard of marketing desensitisation? It's where people become used to repetitive advertising, so they switch off.

You might have changed the information, but if it looks too similar to something that they've already seen, they won't pay attention to the details.

This could potentially lead to fewer sales or bookings.

I'm not against people using AI, but please don't lose your business or personal identity, branding, and voice. If you want to use AI, get ideas, but then make them your own. 💗

07/06/2026

I always try to plan my week on a Sunday evening, because it helps me to:

• feel more organised
• make sure that I include everything (once I'm in the thick of the week, I often miss or forget things)
• start the week on the right foot

During my planning, I schedule time for client work, time for marketing my businesses, and time for myself.

If you're not sure where to start and have a question, drop a comment below or send me a DM.

28/05/2026

There's a lot of pressure online to grow your audience quickly.

More followers.
More reach.
More visibility.

But bigger doesn't always mean better.

There's a lot of pressure online to grow your audience quickly.More followers.More reach.More visibility.But bigger doesn't always mean better.A smaller audience that trusts you, engages with your content, and remembers (and refers people to) your business is more valuable than thousands of passive....

22/05/2026

Good news for small business owners…

“You don’t need a complicated strategy.

You don’t need to be on every platform (just the thought of that made me tired). 😴

You don’t need to keep up with everyone else.

You just need to be clear about your business, your services and your messaging. And then make sure that you show up in a way that feels aligned, consistent and sustainable.”

This extract is from my latest marketing blog, you can read it here:

As Julie Andrews said, in The Sound of Music: “when you read you begin with A-B-C. When you sing you begin with do-re-mi.” And the basics are a very good place to start when it comes to building a strategy.When we mention the word strategy, many people instantly disengage because it can feel com...

15/05/2026

Yes! The person who posts about consistency has been missing for two weeks. Irony, meet reality 😂

Life and work won and content didn’t happen - showing up online isn’t always linear.

What matters is that you come back. And if you need any help, my DMs are always open.

30/04/2026

Want to know what my monthly marketing newsletter is all about?

Here is the latest one: www.sociallyaligned.co.uk/so/d2PtTsnbH?

22/04/2026

Every month, I share a blog and newsletter with my mailing list - it features marketing tips to ensure that you stay aligned with your brand.

If you're interested, you can sign up at sociallyaligned.co.uk

16/04/2026

Strategy doesn’t have to mean complex marketing planning. It means:

• knowing what you want to promote
• repeating your core message/s
• creating content with intention

Not sure where to start?

I work with small businesses - either doing the work for them, or teaching them how to do it for themselves. Interested? Send me a message.