09/06/2026
If someone asked you why you are the best person to be launching / running / growing your business, what would you say?
Here are some examples of how to reframe your answer.
Move from "I have 10 years of experience" to "I care whether this actually works for the people I serve."
Move from "I have the right qualifications" to "I've lived this problem myself. I'm not guessing at the solution."
Move from "I know this industry inside out" to "I noticed a gap nobody was fixing and I couldn't leave it alone."
Move from "I built the business plan" to "I think about my customers at 2am."
Move from "I understand the market" to "I genuinely believe this makes people's lives better."
Move from "I have the technical skills" to "I do this even if it were harder than it is."
Move from "I've got the right network" to "the people I work with trust me and I don't take that lightly."
Move from "I've done the research" to "I started this because something wasn't right and I wanted to fix it."
Move from "I have a solid business model" to "I show up differently when it's mine."
Move from "I know how to run a team" to "nobody will ever care about this the way I do."
Let me know in the comments why you’re the best person to be running your business.