30/09/2026
You’ve raised the funding. You know where you want to go.
But building an outbound sales function from scratch? That’s a whole different challenge.
When Colossyan came to Air, they had the ambition to scale into larger, global accounts, but not the time or internal resource to build the people, processes, data and technology needed to make outbound work.
So we built it for them.
From strategy and ICP development to data, SDR ex*****on, RevOps integration and reporting, Air became an extension of the Colossyan team; delivering the end-to-end outbound function, without the cost and complexity of building it all in-house.
The result?
➡️ £500k+ in pipeline generated in six months
➡️ 20% of pipeline coming from outbound
➡️ A high-quality lead every 10 hours
And most importantly, Colossyan didn’t just generate pipeline. Their sales team became more data-driven, more confident in outbound, and better equipped to create demand rather than simply respond to it.
This is what outsourced sales should look like:
Strategy + people + technology + ex*****on... working as one team ♾️
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Read the full Colossyan story and see how we built their outbound function from the ground up.
🔗 https://hubs.la/Q04ydSln0