Jeff Shrimpton, Business & Performance Coach

Jeff Shrimpton, Business & Performance Coach I’m a business coach, but I don’t coach businesses; I coach people.

What most people truly seek isn't just business success; it's to have a full and rich experience of life.

Businesses spend a lot of time and money trying to win new customers. Then they make the sale... and immediately go look...
04/09/2026

Businesses spend a lot of time and money trying to win new customers. Then they make the sale... and immediately go looking for the next one.

Don't forget the customers you've already got.

Retain them. Give them a reason to stay.
Repeat. Make sure they know what else you can help them with.
Refer. Give them an experience worth talking about.

Customers are hard to get and easy to lose.
The opportunity doesn't end when you make the sale.

03/09/2026

Business owners often struggle to step away from the day-to-day.

And sometimes there's good reason for that. The team isn't ready, the processes aren't there and things really might go wrong without them.

But there's a danger in continually making yourself the solution.

Without realising it, you can build the whole business around you.

You're growing your own prison.

Breaking that cycle is uncomfortable. But at some point, you have to start giving the business the chance to work without you.

Sometimes even taking one whole day out of it is a good place to start.

Trust isn't something you either have or you don't - it's built.Be likeable.Do what you say you're going to do.Know your...
01/09/2026

Trust isn't something you either have or you don't - it's built.

Be likeable.
Do what you say you're going to do.
Know your stuff.

But there's another part that's easily overlooked: self-interest.
The more someone feels that your advice, recommendation or decision is really about what's best for you, the less they're likely to trust it.

Make it about them.
Trust follows.

30/08/2026

Most business owners know they should spend more time working on the business.

The problem is that there's always something more urgent.

The client who needs an answer.
The meeting that needs your attention.
The problem that needs fixing.

And suddenly another three months have passed.

A quarterly plan doesn't need to be complicated. The value is in making the time to step out of the business, think about where you're going, decide what matters next and commit it to a plan.

Think. Recalibrate. Reset.

Because without something in the diary holding you accountable, planning is very easy to push down the line.

A lot of decisions in business aren’t logical - they’re emotional.Understanding that can change how you operate.
29/08/2026

A lot of decisions in business aren’t logical - they’re emotional.

Understanding that can change how you operate.

28/08/2026

When you start a business, doing everything yourself is often necessary.

You make the decisions, solve the problems and do whatever needs to be done to make it work.

But that behaviour becomes a habit.

Years later, the business has grown and there's a team around you - but you're still right in the middle of everything.

That's when the owner can become the bottleneck.
As the business changes, your role has to change with it.

What got you here won't get you there.

Which marketing strategy is better?The one that generates the most leads?The cheapest leads?The highest conversion rate?...
27/08/2026

Which marketing strategy is better?

The one that generates the most leads?
The cheapest leads?
The highest conversion rate?

None of those numbers tells you enough on its own.

You need to understand what happens all the way through - from the cost of acquiring a lead to conversion, average sale and how often that customer buys from you.

Otherwise, you're not making marketing decisions based on data.

You're guessing.

What you measure, you manage.

25/08/2026

The challenges of running a business change.

Costs rise. Taxes change. New technology arrives. COVID certainly threw us a curveball.

But the fundamentals of a good business haven't really changed.

Deliver a great service.
Make sure it's profitable.
Make it repeatable and scalable.
Build good systems and processes.
Hire really good people.

The environment around your business will keep changing.

The principles of good business won't.

24/08/2026

I've spent a lot of time looking back over the last 40 quarters.
But what about the next 40?

I'd love to think that 10 years from now, some of the people in the room today will still be there. As their businesses grow, the conversations will grow with them - from solving the immediate problems to talking about bigger ambitions and long-term strategic growth.

And perhaps the best part will be being able to look back together at the businesses they've built and the relationships we've built along the way.

Here's to the next 40.

If you constantly feel busy but never seem to make real progress, try changing the way you work.Instead of juggling mult...
23/08/2026

If you constantly feel busy but never seem to make real progress, try changing the way you work.

Instead of juggling multiple jobs at once:

• Work on one task.
• Give it 25 minutes of your full attention.
• Remove every distraction you can.

The interruptions are often what stop us making meaningful progress.

A little focused time can achieve a lot.

Address

Lancaster Court
Fareham
PO155TU

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 12pm

Telephone

+447973141453

Website

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