17/09/2026
Media day!
Here I am at the Battle of Britain Memorial near Folkestone, with Meridian. Squinting into the sunlight on a beautiful day over there this week for Battle of Britain Day.
Whenever a client has press in, there are two roles for me as media officer:
⭐ Make sure the media have what they want and get info fast - they don't have time to hang about! The right interviewees, printed press release, info sheet if needed, and help to film and photograph in the places they want to be, liaising with the client to ensure it's OK.
⭐ The second role is to support the client with media. I've usually arranged their arrival time and found out what they need before they get there, having offered them various news, interview opportunities and views to film/photograph.
If someone is being interviewed, we talk about the messaging and do a mini rehearsal if needed. I always stand nearby - either behind the camera for TV or next to the journalist interviewing for radio, so that my interviewer is not alone.
I make sure they look good - tidy hair, straight name badge, clothing sorted; I hold their bags, glasses, hat, water bottle etc and generally make sure they only have to get on with the interview.
For a live, I'm listening to what they're saying to make sure it's edited correctly later and for pre-record, and taking notes for a post event story for a press release, website news story, social media post or other channel.
I'm ready to jump in if my interviewee goes off message, either through nerves or because of the questioning. I can't tell you how many great soundbites I've ruined for media, but saved the client on!
It's not as simple as just letting media in to get on with it - there's preparation before they get there, both with the media and the client, then managing everyone on the day so that we all get the best from it.
If media is there, looking after them goes a long way and for clients. Having someone to manage them makes their job slightly easier to concentrate on, because talking on camera is hard - and that's why I stay behind the scenes!
For the media, I make their day a little easier too - I'll even grab them a cuppa...it's a case of do what's needed!