13/06/2026
How consistent is your customer experience?
A few weekends ago I went out on a party boat cruise with my husband and some friends, we'd done the same one a few years ago and had a great time!
The welcome drinks were perfectly cooled and ready on our arrival, the DJ was great and played a mixed bag of music, he was engaging and really read the dancefloor. We had a really good night!
We booked to go back on the same cruise, with a completely different experience.
It was a different boat, which we had seen from the pictures but we thought it would be pretty similar as it was still the same company. The welcome drinks were a warm watered down punch, disappointing from the start. It wasn't the same DJ as advertised and the dancefloor was much smaller. The DJ didn't look up from his laptop at all and managed to kill the dancefloor on more than one occasion.
When you book something to return to, you expect a pretty similar experience, yes there are factors and elements that will possibly alter the experience.
But what about your clients, if someone came to you a year ago, 6 months or even a month ago, how will their experience differ if they came today?
Have you elevated your client experience since their last visit, are they going to get more than they expected or are they going to leave feeling disappointed, deflated and like it wasn't the experience they remembered.
This is the importance of reviewing your customer journey and experience, head to the website to get your copy of the Client Experience Scorecard.