07/05/2026
Recent life experiences have changed the way I view work quite a lot.
A few years ago I probably found the whole “busy all the time” thing more impressive than I do now. The constant scaling, the packed calendars, the being permanently at capacity because it meant things were going well.
Now I think I’m much more interested in businesses that are actually sustainable; creatively, operationally, personally. Businesses that can grow without absolutely consuming the person behind them.
Maybe because I’ve spent the last year trying to work around nap schedules and nursery bugs and tiny people climbing on me while answering emails 😅 but I just don’t think permanent overwhelm should be the goal anymore.
It does feel like more people are questioning that now though, especially small business owners. And honestly I think that shift is probably going to create much better businesses in the long run.
Certainly the kind I’m interested in working with anyway.
