Digital-Flex

31/01/2022

Did you know that Google Ads can help improve your other marketing campaigns?

- You can find out the actual words your audience are using to search for your product.

- You can test ad copy and find out which combinations get the best results.

- You can use Google Ads to retarget people who have visited your site through other campaigns to entice them back.

Have you found Google Ads has helped shape your other marketing campaigns?

28/01/2022

Have you considered adding more videos to your content strategy? Why not try out some reels and stories to see how your audience receives them?

This exhaustive list of social media video statistics offers insight that can help you optimize your strategy and audience engagement.

27/01/2022

- Google Ads is the most flexible advertising platform, you can pause or restart ads in seconds if you are worried about budget.
- You can limit your budget so you never have to spend more money than you have available.
- Many people when scrolling don't get past the first couple of pages of search results. If you want to be seen, Google Ads is a great option.

27/01/2022

Do you have a favourite podcast that you love to listen to? Let me know below!

My top 4 at the moment are:

Making Money Online - Lisa Johnson

Unstoppable Success - Niyc Pidgeon

Feel Better, Live More - Dr. Chatterjee

Diary of a CEO - Steven Bartlett

Worth a listen; you may find a new favourite to add to your podcast library!

26/01/2022

In this great article, Agorapulse explains the do's and don'ts of social listening and explores the many benefits.

Do you use social listening to check up on your competitors?

Social listening is important—but how do you actually do it? Follow these tips for what to do (and not do) when reviewing customer feedback online.

25/01/2022

At Digital Flex, we offer a flexible 1:1 Nurture Package as well as a Done For You Service. If you need support to run your Google Ads Campaigns or would like someone to run them for you, get in touch to discuss your business needs. We are here to help your business grow.

25/01/2022

All About Me

Hi, my name is Ali! I started my business in 2017 after being approached by old colleagues for support while on mat leave.

I previously worked as a Marketing Manager but always took on more of the digital tasks as I enjoyed it and was lucky to get training in SEO and Google Ads very early in my career.

I love the clients I work with; I have excellent relationships with lots of them and have worked with some since I started my business. Nearly all of my clients have been referred to me, which is a great feeling knowing that people are happy with my service to recommend me.

In 2022, I would like to help more people run ads themselves. Often the cost of using an external agency and paying a monthly fee is too much for small businesses, and I would love to help them run Google ads for themselves to generate income through this platform.

24/01/2022

People are born learners, or they’re not, the thinking goes. So why bother getting better at it?

It’s effectively a type of project management.

21/01/2022

Informative article with lots of great Instagram stats that could help shape your strategy in 2022.

Instagram experienced a huge amount of growth in 2021. These Instagram statistics prove just how valuable the network is to your business.

20/01/2022

Have you added social audio to your content plan for 2022? The rise of audio platforms would suggest now is the time to act so as not to miss out. Where better to host a social audio chat than Facebook, with groups that have common interests already there.

- What is social audio?
Social audio is real-time or live audio that audiences listen to and participate in. Similar to podcasting, but with the significant difference being the live aspect of social audio.

- Why has it become so popular?
Social audio allows you to connect with others without the need for text or video, holding an actual conversation, so users feel heard. You can share or gain insight without worrying about making eye contact or whether you look presentable.

- What are the top audio apps?
After the popularity of Clubhouse, Twitter, Facebook, and Spotify added their versions. LinkedIn and Slack have plans to add live audio to their platforms shortly. Using social audio within a platform, you are already established in will give you a great starting point.

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18/01/2022

Two of my favourite Google Ads features are the search term report and the attribution report.

The search term report is excellent for finding out what your visitors are looking for and keeping costs down on campaigns.

I find the attribution report interesting as you can see the conversion journey on your website.

Do you have a favourite Google Ads feature? Let me know below.

13/01/2022

If you work for yourself or at home, build yourself a support network so you have someone to talk to about issues and successes.