06/04/2023
🚨 TREND ALERT! 🚨
Have you created your Barbie AI yet, with a nod to your niche? I had to do mine, and Storm because I know how much you all love her snoot.
Some AI I'm not very enthused about (gives ChatGPT the side eye👀), and others I can get onboard with.
With the Barbie movie coming out in July, they’ve been using some fun and vibrant marketing to get people engaged and talking. Here's a brief timeline of some of the hot points:
👩First look of Margot Robbie as Barbie in April 2022
👨 First look of Ryan Gosling as Ken in June 2022
🎞 First teaser trailer released in December 2022
📽 Second teaser trailer released in April 2023
💝 Barbie AI generator released April 2023
What can we learn from this?
It's been over a year now since the Barbie team have been giving us little teasers about the film, all leading up to the big day in July. Having prompts over a period of time piques people's interest gets them engaged, and is more likely to send them to search engines to find out more - when is it? Is there going to be merch? How can I turn myself into a Barbie with the AI app?!
If you have a product, service, or digital download launching - I'm not saying wait a year! But warm people up a bit before chucking it out there without a strategy into the ether, crossing your fingers and hoping for the best (It's kind of like trying to nail jelly to a tree). Have a marketing strategy in place for your launch, and keep reminding people in clever ways what's going on in your biz, what's launching, and when. Then on the day you will already have some warm leads to entice into buying into you and your biz.
Has anyone else done the Barbie AI yet?
I’m taking on new clients for May for Social Media Management. Get in touch via DM or [email protected]
