Christopher Watkin.

Christopher Watkin. Christopher Watkin helps Estate & Letting Agents attract Vendors & Landlords to use their agency ... without hardsell
(1)

02/09/2026

Around 50% of lettings work is unchargeable, squeezing agency margins. Alto CEO Ric Iannucci-Dawson joined me to discuss how automation and AI can streamline admin, protect profits, and unlock growth.

August 26 Resi Sales vs Aug 23/ Aug 24/Aug 25Any surprises ???
01/09/2026

August 26 Resi Sales

vs Aug 23/ Aug 24/Aug 25

Any surprises ???

01/09/2026

Are estate agents undermining their own value? Gareth Overton from Henry Adams discusses overvaluing, fee cutting, and prioritising listings over profit. Learn why evidence based valuations, confidence, and higher fees build sustainable businesses.

If 61.7% of home sales take place within 56 days...and 73.4% of home sales take place within 84 days ...Why does your es...
30/08/2026

If 61.7% of home sales take place within 56 days...

and 73.4% of home sales take place within 84 days ...

Why does your estate agent need a 182 day (26 week) sole agency agreement?

I lost the listing too over valuing, and they are signing up for 26 weeksI was asked by one of my agent clients on how t...
29/08/2026

I lost the listing too over valuing, and they are signing up for 26 weeks

I was asked by one of my agent clients on how to counter this?

I shared many dialogues he could say.

As a gift, I shall share with you three of those dialogues.

Why do they work?
They create doubt subtly.
Instead of telling the homeowner they’ve made a mistake, they make the house seller question the agent’s confidence.
They shift the burden back to the overvaluing agent.

The homeowner now has a reason to ask, "If you’re so confident, why do you need 26 weeks?"

They leave the door open.

If the vendor starts to have 2nd thoughts, they know you’re the person to call.

These responses ensure that when frustration builds up—whether it’s lack of viewings or slow progress—you’ll be the first agent they think of.

Dialogue 1: The ‘No Oriented Question’ Approach

"I completely respect your decision, and I hope they deliver the result you’re looking for. Just out of curiosity, what made you feel comfortable committing for 26 weeks?"

(Pause, stay the 'f' silent...and it will be painful, yet let them answer.)

"That makes sense. Some agents prefer longer agreements because it gives them time to adjust the price later. What’s your plan if, in a few months, you’re not getting the interest you expected?"

(Pause again, shut the 'f' up, let them process that thought.)

"Would it be unreasonable to ask them if they’d reduce the length of the contract, just so you have more flexibility if things don’t go to plan?"

Dialogue 2: The ‘Reverse Psychology’ Approach

"I understand why you’ve chosen them, they are a really good agent, and if they can get you that price, that’s great. One thing I’ve always found interesting, why would an agent need 26 weeks if they’re confident in their ability to sell your home quickly?"
(Pause and again ... shut the hell up, dont speak first, let them think.)

"It’s funny, some agents say they’re confident in their pricing and marketing, but then they ask homeowners to lock in for six months. What do you think that tells you?"

(Let them come to their own conclusion.)

"Would it be a bad idea to ask them why they need such a long commitment if they’re certain they’ll sell it quickly?"

Dialogue 3: The ‘Planting the Seed’ Approach

"I totally get it, and I respect your decision. One thing I’ve noticed over the years, whenever an agent asks for a long sole agency agreement, it usually means one of two things: either they’re not as confident as they say, or they want to make sure you can’t leave if things don’t go as planned. Did they explain why they need such a long agreement?"

(Pause, let them answer. Most likely, they won’t have been given a clear reason.)

"That’s interesting. If they’re putting their money where their mouth is, surely they’d be willing to shorten it to, say, 8 or 12 weeks, right?"

(again - dont say anything.)

"I’m sure they’ll do a great job for you, but if anything changes, you wouldn’t feel awkward reaching out, would you?"

28/08/2026

Cotswolds estate agent Sarka Wilde reveals how firewalking builds the resilience needed to win listings. Master your mindset, overcome fear, stop discounting fees, and learn to present your true value with confidence.

The UK Property Market Is Not Broken. But Something Is Definitely Blocking It.This week’s UK Property Market Stats Show ...
28/08/2026

The UK Property Market Is Not Broken.
But Something Is Definitely Blocking It.

This week’s UK Property Market Stats Show takes a hard look at Week 33, and beneath the headlines there is a very different story emerging. Buyer demand is still there, stock is plentiful, yet a huge number of homes are simply failing to turn into successful moves.

The question is why. Is this really a difficult property market, or have too many homes simply entered the market at the wrong price? We dig into listings, sales agreed, price reductions, fall-throughs and the numbers that show just how dramatically a home’s chances change the longer it sits unsold.

Then Steph Vass and myself head to Bath in the second part of the Show, where we put the local Bath estate agents under the microscope. Market share is one thing, but which agents are actually getting their sellers moved, and how big is the difference between them? Some of the numbers are difficult to ignore.

The main stats for UK Property Market Stats for week 33, week ending 23rd August 2026.

🟩 Listings

Week 33 ..

31.8k new listings this week, (32.6k last week).
Weekly 2026 average : 36.3k.
10 year week 33 average : 33k

Year to Date

1.198m new listings YTD
0.4% lower than 2025 YTD (1.203m)
2.9% ahead of 2024 YTD (1.164m)
10.2% higher than the 2017–19 average YTD (1.087m).

🟩 UK Gross Resi Sales

Week 33 ..

23.3k homes sold stc this week 33 (24.4k last week)
10 year week 33 average : 25.1k
2026 weekly average : 24.5k.

Year to Date for house sales

809k UK homes sold stc YTD

7.2% lower than 2025 YTD (872k)
0.9% lower to 2024 YTD (816k)
10.9% higher than 2023 YTD (730k)
5.8% higher above pre Covid 2017-19 years (765k).

Decade average - 809k YTD

🟩 UK Net Resi Sales YTD

(Net Sales being Gross Sales less Sale Fall Thrus).

Week 33

17.7k Net Sales (18.1k last week)
10 year Week 33 average: 19.1k.
Weekly average for 2026: 19k.

Year to Date

627k UK net home sales YTD
5.8% lower than 2025 (666k),
0.5% lower than 2024 (639k),
13.7% ahead of 2023 (552k)
4.1% above the 2017–19 average (585k).

🟩 Exchanges & Withdrawals

• 79.5k Exchanges in July 2026 (note this figure will chnage during August as more exchanges get reported).

• 75.6k Withdrawals in July 2026 – again, this figure will chnage as more July withdrawals come thru the system throughout August

• Therefore, in July 2026, only 51.3% of homes that left agents’ books exchanged & completed in July (the rest - 49% withdrew, unsold)

• 57.6% is the 7 year average exchange to listings ratio (which includes the crazy years post lockdown 18 months).

🟥 Want more in-depth analysis on these stats ??

Watch this week’s episode (week 33) of the ‘UK Property Market Stats Show’ with Stephanie Vass from TAUK on YouTube here …

https://youtu.be/5RebgIlD9Jc

27/08/2026

I spoke with Ian Wilkinson about why UK estate agents lose past clients. By replacing transactional habits with simple, consistent touch points (like WhatsApp updates or short videos), you can easily turn five year return movers into repeat business...

26/08/2026

EA Masters winner Keira Evans addresses transparency in the UK property market, highlighting how overvaluing properties and avoiding difficult conversations undermine client trust and industry credibility.

25/08/2026

I sat down with Lexi Hensby to expose how corporate target culture drives overvalued property listings and long contracts. She shares why she left to prioritise service over sales.

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