23/07/2026
For the last 12 years, Tryzens has been defined by a relentless commitment to digital commerce excellence, led by our CEO, Andy Burton.
Under Andy's leadership, Tryzens has grown from a specialist boutique into a global force in digital commerce. His vision has shaped not just our business, but the standard for innovation and adaptation across the industry. As we look to the future, we're incredibly proud of the foundation Andy has built and the values he's instilled across our global team.
As you may have seen, Andy has shared that he's been working with the Board on our executive succession plan for the past few years, which is now being enacted. Today, we're excited to announce not one, but two leadership appointments that will shape the next chapter of Tryzens Global.
First, we're delighted to welcome Phil Hoggarth as our CEO. Phil joins Tryzens with experience of leading customer centric businesses through periods of significant growth. His commitment to people and innovation will enable Tryzens to scale even faster.
He's been working closely with Andy since joining in February, getting deep into our global operations and culture before formally stepping into the CEO role.
And alongside Phil, we're equally excited to welcome Jodi Irving as our new COO.
Jodi joins us having managed digital agencies and retailers in Australia, New Zealand and Singapore. Her focus on building high-performing teams combined with our focus on AI combines to create growth, new skills and career opportunities.
Together they lead Tryzens confidently into the next chapter.
In true Tryzensโ fashion, this transition is built on continuity. Andy will continue as Executive Director, collaborating with clients to design and deliver high-performing ecommerce experiences, and supporting Phil and Jodi as they set the strategic direction.
We're excited and ambitious about what's ahead. With Phil and Jodi at the helm, and the foundations Andy has spent 12 years building, the best chapter of Tryzens is absolutely still to come.
Watch this space.
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