Force Communications

Force Communications Force Communications provides creative, cost-effective marketing solutions for small businesses. Let us bring your business to life and get you noticed

Based in the West Midlands, Force Communications has been set up by Marketing professional Suhayla Lawson, who has over 20 years experience in Marketing, having worked in engineering, retail, construction and the public sector. Force Communications provides creative solutions to small businesses who don’t want to or can’t afford to pay large agency fees. We can bring your business to life, build y

our reputation and get you noticed, allowing you to focus on the important task of running and growing your business whilst avoiding the typically high costs associated with marketing. We can also take care of the associated administration tasks, such as preparing and sending email campaigns, managing your contact list, mail shots and even your bookkeeping if you need us to. Whether it’s a one-off job or you’re looking for something on a more regular basis, Force Communications can take care of things with no fuss or hassle for you.

Not on Facebook as a business?... you’re missing a trickSocial media has come a long way from cute cat videos and Facebo...
18/03/2019

Not on Facebook as a business?... you’re missing a trick

Social media has come a long way from cute cat videos and Facebook in particular has refined what it has to offer businesses. If used correctly it can become your key marketing tool and the best part is that it’s free. If you haven’t taken the leap, or even if you have but you’re not quite sure how to tailor it for you and your business, then you’re missing a trick.
Find our more:
http://forcecomms.com/not-on-facebook-as-a-business-youre-missing-a-trick/

If you need help with Facebook or any other social media platforms just get in touch. We can set-up and manage your accounts for you, or provide training in the best way to utilise them yourself.

Facebook can be a powerful way to raise your profile, reach your audience and showcase your business. Used correctly it can become your key marketing tool.

Five reasons why small businesses need a website:It might seem an obvious part of starting a business, but a surprising ...
26/09/2018

Five reasons why small businesses need a website:

It might seem an obvious part of starting a business, but a surprising number of entrepreneurs don’t consider setting up a website when they’re starting out.

Reasons for this could include not being sure of where to start, only aiming to attract local customers, or relying too heavily on word-of-mouth. Or ultimately, just not understanding the benefits of having a website.

Whatever business you’re in, it’s worth having an online presence, both to attract new customers and to reassure existing customers of your longevity and durability.

Here are five reasons why small businesses need a website:
http://forcecomms.com/five-reasons-why-small-businesses-need-a-website/

If you’re thinking about setting up a website or need an existing site updated, then get in touch. We offer a free no-obligation consultation to discuss the most effective way forward.

Why you need a website. An online presence gives you a competitive edge. Website development, Website management, Marketing solutions for small business.

Want to create a slogan?……at the very least try to make it good!Every little helps – Because you’re worth it – Vorsprung...
01/05/2018

Want to create a slogan?……at the very least try to make it good!

Every little helps – Because you’re worth it – Vorsprung durch Technik- Beanz meanz Heinz – The make-up of make-up artists

Good slogans like these are remembered but, unfortunately there are hundreds of bad slogans, from the bland to basically the dishonest. Of course, you don’t have to have a slogan, but if you do it must at the very least be an honest one. Don’t boast and don’t lie. If you’re selling a very ordinary car such as a Peugeot, don’t refer to it as “The Car of Your Dreams”.

Multi-million pound advertising campaigns can sometimes hang from little more than a few memorable words. So, before you make any decisions, here are a few pearls of wisdom:
http://forcecomms.com/want-to-create-a-slogan-at-the-very-least-try-to-make-it-good/

If you’re looking for any support with your marketing activities, please get in touch today.

If you really want to create a slogan, use the actual truth, rather than what you would like the truth to. Of course, you don't have to have a slogan, but if you do it must at the very least be an honest one. Marketing solutions for SMEs. Low cost marketing support. West Midlands

Do you really focus on your customer needs??When communicating with customers, either in your sales literature or on you...
21/03/2018

Do you really focus on your customer needs??

When communicating with customers, either in your sales literature or on your website, do you talk about yourself or do you focus on your customers and their needs?

Try to view marketing as real life as appose to some kind of dark art. In real life we all get a bit tired of people who spend most of their time boasting and talking about themselves and tend to prefer people who talk about your interests and, as far as I’m concerned, it’s the same in marketing.
Find out more:
http://forcecomms.com/do-you-really-focus-on-your-customer-needs/

Creating the right content should be a top priority. If you need help or simply looking for a different approach, please get in touch. I’d be more than happy to help.

When communicating with customers, either in your sales literature or on your website, do you talk about yourself or do you focus on your customers and their needs? Show your customers how your products and services can actually meet their needs. Marketing support. SME. Customer service. Customer ne...

A good website is just the beginning.........If you’re a small business owner or sole trader and you’ve launched your we...
09/01/2018

A good website is just the beginning.........

If you’re a small business owner or sole trader and you’ve launched your website that includes all the major elements, including ease of use, quick loading times, sleek design and a consistent message, you’re probably feeling good about it and might be moving on to other areas of the business. But, don’t fall into the trap of thinking that you can leave your website alone.

The first step is to put your site together and if in doubt always get some expert assistance. But, that’s only half the battle because you must maintain your website in order for it to remain dynamic and gain the returns on the investment you’ve made in it.
Click here for a few tips to help with upkeep:
http://forcecomms.com/a-good-website-is-just-the-beginning/

If you might be thinking about outsourcing the maintenance of your website, or want a site developed from scratch, then get in touch and we can offer a free no-obligation consultation to discuss the most effective way forward. We aim to keep the process short and sweet as we know that your time is precious.

The best websites can tell as much about a business as a visit to the business itself so, don’t sit back once your website is built. You must maintain your website in order for it to remain dynamic and gain the returns on the investment you’ve made in it. Website development. Website management.

A new website should not cost you a small fortune If you’re looking for a new website or perhaps want to make some impro...
13/07/2017

A new website should not cost you a small fortune

If you’re looking for a new website or perhaps want to make some improvements to your existing site, it shouldn’t cost you huge amounts of your hard-earned cash.

For a lot of clients we’ve worked with, the prospect of hiring an agency to design and build a website causes them to feel unnerved. The main worries have been the cost, how will the finished site look, the timescale and significantly, how much impact will the website have on business.

Read our blog for some helpful tips to ensure that you don’t waste your money or time on a site that won’t work for you:
http://forcecomms.com/new-website-not-cost-small-fortune/

If you need to speak with someone about a new website or updating and improving your existing site, simply get in touch. We’d love to help.

If you’re looking for a new website or perhaps want to make some improvements to your existing site, it shouldn’t cost you huge amounts of your hard-earned cash. For a lot of clients we’ve worked with, the prospect of hiring an agency to design and build a website causes them to feel unnerved. The m...

Do you use the back of your business card?Face to face networking will never be replaced and is still one of the best wa...
18/01/2017

Do you use the back of your business card?

Face to face networking will never be replaced and is still one of the best ways to make new contacts. Your business card is an essential tool so why not use every part of it and make a lasting impression.
Could you make your cards into more than just contact details?
Read our blog for some great ideas that will make your cards work harder for you.
http://forcecomms.com/do-you-use-the-back-of-your-business-card/

Your business card is an essential tool so why not use every part of it and make a lasting impression. Here are some ideas that will make your cards work harder.

A lot of businesses seem to knock up an email newsletter and push it out to their entire mailing list without a great de...
30/11/2016

A lot of businesses seem to knock up an email newsletter and push it out to their entire mailing list without a great deal of thought going into the actual message.

From my experience, if you send the wrong message to the wrong audience then your email will be deleted in a flash and your time and effort will be wasted. Read my blog where I share my golden rules on ways to make your campaigns more effective:
http://forcecomms.com/make-email-newsletter-campaigns-effective/
If you need help with your newsletters – digital or traditional then don’t hesitate to get in touch.

A lot of businesses seem to knock up an email newsletter and push it out to their entire mailing list without a great deal of thought going into the actual message. From my experience, if you send the wrong message to the wrong audience then your email will be deleted in a flash and your time and ef...

Your contact list is one of your most valuable marketing resources and if you keep an up-to-date database, you’ll have a...
30/09/2016

Your contact list is one of your most valuable marketing resources and if you keep an up-to-date database, you’ll have a goldmine of information. It can help you to run your business more effectively, highlight trends and provide a snapshot of your most profitable clients.

Quality output depends on the quality of the input, therefore make sure that you allocate time to develop your database and use it to its full potential.

If you need support to build and maintain your mailing list and create great campaigns then please get in touch, we’d love to help. http://forcecomms.com/just-contact-list-goldmine/

Your contact list is one of your most valuable marketing resources and if you keep an up-to-date database, you’ll have a goldmine of information. It can help you to run your business more effectively, highlight trends and provide a snapshot of your most profitable clients. Build your list To start...

A lot of small businesses produce marketing materials in-house to save money, but if your DIY brochures, business cards,...
08/09/2016

A lot of small businesses produce marketing materials in-house to save money, but if your DIY brochures, business cards, stationary or website don’t look professional, it can do more harm than good to your image.

There are three key visual elements that need to look good – your website, your business card and the material that encourage people to use your business such as your newsletters, your social media accounts or your brochures.
We can help not only with the actual design, but can also look at the longevity and how you could apply a consistent approach to your whole array of marketing collateral. Everything we do is designed for ease of use and tailored to your exact requirements. Just get in touch and we can help. you.http://forcecomms.com/get-top-quality-marketing-material-without-breaking-bank/

Some small businesses produce marketing material in-house to save money, but if your DIY material doesn't look professional, it can do more harm than good.

Direct marketing is a classic and ideal for small businesses as it can be cost effective and, if done well, can be a pow...
17/08/2016

Direct marketing is a classic and ideal for small businesses as it can be cost effective and, if done well, can be a powerful way to generate sales. In its simplest form it’s all about making direct contact with both existing and potential customers, in order to promote your products or services.
Direct marketing is a well proven method not a fad, so if you would like to create a campaign or enhance your existing one, simply get in touch – we would love to help.
http://forcecomms.com/consider-direct-marketing/

Direct marketing is a classic and ideal for small businesses as it can be cost effective and, if done well, can be a powerful way to generate sales. In its simplest form it’s all about making direct contact with both existing and potential customers, in order to promote your products or services. Un...

I am regularly amazed by the amount of adverts I see with vague headlines that don’t even feature a keyword.When done we...
13/07/2016

I am regularly amazed by the amount of adverts I see with vague headlines that don’t even feature a keyword.

When done well, advertising your business can be an effective way to let people know about your products and services. So what makes a good advert? The simple answer to this question is impact.
Here are my tips for writing a good advert:
http://forcecomms.com/insider-tips-write-good-advert/
Need some help......just get in touch

When done well, advertising your business can be an effective way to let people know about your products and services. Tips for writing a good advert.

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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