Chrysalis Business Coach

09/04/2024

Is a real challenge - one made a lot easier when the Business has a Recruitment strategy in place. Lots to unpack in that comment - best to talk to an expert like Liz Redway HR

Friday 19th April @ West Herts College

27/05/2022

Having read a few posts last week that touched on strategy and tactics - I thought I’d share my favourite way to remember the difference.

⛔️ BEWARE: is not entirely "PC" but at least you’ll remember it.

I got it from one of my DipDM IDM lecturers - who will remain nameless 😉

➡️ Objective - destress after a bad day at work
➡️ Strategy - get a bit "p***ed"
➡️ Tactics - drink 5 pints of Kronenberg lager in less than 2 hours

⭐️ Strategies are "broad Hows"
⭐️ Tactics are the details of the strategies

Do you have a slightly more PC way of remembering the difference?😀

23/05/2022

Should Happiness Be Our Goal in Life? 🤔

Intuitively it sort of sounds right, but for me, as a "soundbite" it felt as worthy and considered as most "Tik Toks" and other fun fixes.

This quote came 57 minutes into E113 with Jordan Peterson
⭐️ "How to become the person you've always wanted to be" ⭐️

A 65-minute conversation, worthy of your time and attention like no other.
The answers are both simple to understand and bloody hard to live. 😀

What would you describe as your goal in life?

22/05/2022

Do you like podcasts?

Finding the time to listen to them can be a challenge but - DONE WELL - they can be a goldmine for content ideas and knowledge

In a recent poll, 83% of respondents agreed with the statement below

"The Only Sustainable Competitive Advantage We Have Is to Learn Faster & Better than OUR Competition?"

For me, a Podcast DONE WELL helps me learn faster and more efficiently than most other methods

So what is this DONE WELL you keep referring to then Graham?

I listen to the podcast from Social Media Examiner as I do Marketing, but the "done well" for me would apply to any podcast.

➡️ Format - 30 minutes - interview with a subject matter expert
➡️ Topic Coverage (within marketing)- Is both WIDE and DEEP
➡️ Just listen - full "show notes" of the whole episode NOT just a transcription are available.
➡️ Access later via the episode number - 417 in this case

So I listened to episode 417 - "Using Facebook Live to Quickly Create Content" with Ian Anderson Gray and despite its title, what I really Iiked was this nice simple mnemonic of Ian's regarding types of content.

⭐️ Behind-the-scenes content: Show people a little bit more about what you do in your business.
⭐️ Local spotlight: Turn the spotlight away from yourself and focus on a local business or cause.
⭐️ A day in the life: This is what you’re working on today or your thoughts. People can be very nosy; they love to know what a typical day in your life is like.
⭐️ Sneak peek: Share some exclusive content that you’re working on. This could be something new that you can put before your audience.
⭐️ Tips and advice: This is pillar content. This could also lead to re-purposing as a blog post or other expert content.

I've yet to find a more productive way of spending 30 minutes of my time to enhance my knowledge of marketing

Tell me in the comments how you'd spend 30 minutes of your time to better effect?

16/05/2022

1️⃣ Looking to Test out Advertising for the First Time?
2️⃣ Organic Reach Low and Need a Paid Advertising Boost the RIGHT Way?
3️⃣ Recent EU Privacy Changes and Apple iOS Updates Got You Frustrated?

⭐️ Paid Social campaigns should always be “MARKETING first” then Ad platform mastery second -which is why so many people fail to gain success with Social Paid advertising.⭐️

This 1-hour live online training costs just £49.00 and will ensure your marketing is 100% ready for Social Paid Advertising success

➡️ Available Multiple Wednesdays in June and July

To learn more about this Live training and read testimonials from previous attendees just click the link ➡️ https://www.3dragonmarketing.co.uk/marketing-101-for-paid-ads-success