Brand Tuned

Using the TUNED framework we guide you to develop a powerful brand using distinctive assets. Podcast hosted by

08/10/2025

In this episode, Rory Sutherland from Ogilvy UK explores how intellectual property shapes marketing, why legal insight is essential in branding, and how collaboration between marketers and lawyers can drive innovation. 💡

Watch here: https://www.youtube.com/watch?v=Yp8U4BZbRw8 and don't forget to subscribe!

19/09/2025

Naming your business? Don’t fall into these common traps! 🚫

The wrong choice can lead to legal headaches and cost you your brand. A brand lawyer can help you choose a name that’s not only creative but also legally secure.

Watch the full video here 👉 https://youtu.be/MBgXv9Xmuxc

And don’t forget to hit subscribe! 📺

05/09/2025

Your brand is valuable. So is your peace of mind.

Protect both with the right IP strategy. Message us 📧

29/08/2025

Strong brands don’t just attract customers — they attract imitators.

The smartest entrepreneurs know that protecting their ideas is just as important as creating them.

💡 A trademark is your strategic edge. It safeguards your brand and keeps competitors from stealing the identity you worked hard to build.

Ready to turn protection into part of your growth plan? Send us a message. 🔐

22/08/2025

A simple step in good business design can save you from big headaches later. Curious what it is?

Read my full blog on this topic 👉 https://www.brandtuned.com/blog/good-business-design

13/08/2025

Learn how to avoid trademark infringement and why securing your trademark internationally is a must to safeguard your brand’s worth.

Watch my full video on YouTube https://youtu.be/q_hwmdmfY5E 🤩

Subscribe for more practical tips to protect your business and brand! 💯

30/07/2025

Let’s explore one of our recent podcast episodes. 🎙️

Discover how purpose fuels innovation! In this inspiring interview, James Brown, founding director of Mobiloo, shares the journey behind creating the world’s first mobile accessible toilet and changing place — transforming accessibility for people with disabilities. 💡🙌

Watch the full episode here https://www.youtube.com/watch?v=xtgPyNtuddY and don't forget to subscribe to our channel!

22/07/2025

✨ A distinctive brand name does more than catch attention — it makes legal protection simpler and stronger.

Don’t settle for ordinary. Stand out, and secure your brand’s future.

30/06/2025

Just because you own the domain name doesn’t mean you own the trademark!

It’s always a good idea to check before launching a brand. ✅

Have questions? We're happy to help—feel free to reach out!

20/06/2025

🚨Free eBook🚨

Got a brilliant idea for a business, product, or invention? Don’t let copycats or costly mistakes steal your momentum.

Before you launch or rebrand, make sure you're not setting yourself up for failure. Download our free guide: 7 Costly Mistakes to Avoid When Branding or Rebranding. This book walks you through the key errors to sidestep so you can protect your ideas and start strong.

TTo claim, just subscribe to TUNED News for free https://www.brandtuned.com/free-ebook

17/06/2025

In this episode, serial entrepreneur Tom Gardner shares how he’s built multiple businesses—starting with the story behind his first branding experience, why naming matters, and how positioning, trademarks, and market insight all play a role.

We cover:
🔹 Working with brand consultants
🔹 Lessons from launching Carter and Co-Flo
🔹 Trademark pitfalls to avoid
🔹 Funding and scaling
🔹 Creating a brand that fills a real market gap

Whether you're starting your first venture or refining your current brand, there’s plenty here to learn from Tom’s journey.

Watch now on YouTube or your favorite podcast app 👉 https://www.brandtuned.com/how-tom-gardner-built-and-branded-multiple-businesses

06/06/2025

I spotted someone on LinkedIn arguing that you don’t really have a brand strategy unless you’re abnormally successful.

According to him, profitability relative to category norms is the ONLY true measure of strategy effectiveness. You only have an effective brand strategy if you're noticeably more profitable than your competitors and know exactly WHY you are this way.

But that’s simply not true. A brand strategy is your plan to achieve brand goals. It’s not defined by exceptional profit. Revenue milestones like 6, 7, or 8 figures are outcomes, not strategies.

To learn more about branding, marketing, and intellectual property, subscribe on YouTube https://www.youtube.com/ 🤝

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