Clarity Copywriting

09/02/2016

Imagine the conversation at Skoda when this ad came out:
"Don't worry, no one will spot the missing apostrophe after years. Anything else?"
"Errr, we've also spelt the car name wrong ..."

01/02/2016

If anyone's ever told you not to start a sentence with a conjunction (and, but, because) or split an infinitive, show them this.

A brilliant explanation of language knowledge vs language pedantry. (Posted on Twitter by )

07/01/2016

Sorry to bother you, but I was just wondering if anyone else is guilty of these.

Tami Reiss and the team at Cyrus Innovation are so convinced that women's choice of words over email are holding them back that they've created a Google Chrome plug-in that will eradicate them.

05/01/2016

A great post on why clear writing is most effective.

The most common objection my clients make to clear, concise writing is that making stuff easy to understand is dumbing down. The question fellow writers ask me most often is “how do I persuade my clients being clear and concise isn’t dumbing down?” Here’s what I tell them. 1. No one will ever comp…

15/07/2015

If your words aren't clear, your message will get lost. I think that's what's happened here ... goo.gl/L6zNM2

Clarity Copywriting - Blog

02/10/2014

Ever wondered exactly what copywriting is? Don't worry, you're not alone. Hopefully this will explain - http://goo.gl/BcsnmL

Clarity Copywriting - Blog

13/08/2014

Five ways great copy can give your business a boost. http://goo.gl/JmTiKx

Clarity Copywriting - Blog