Use Ability

29/11/2024

We are looking for people to help us in New Jersey USA. Our client is soon going to be launching their website and online game products there and we need to check them out on a selection of devices. If you have a Google Pixel 8 or 9 and a computer then sign up. We have sessions next week starting on the 2nd December. If selected we will get in touch and arrange a time for a teams call. In this call we will ask you to load up a website and try out an online game.

https://www.useability.studio/participate
If successful and the session is completed, there is an incentive for your time.

Help companies improve their websites, apps or products through testing & giving feedback about your experiences. Join our fun research sessions to get rewarded for sharing your insights through a variety of surveys or join online discussion calls to earn rewards for your time.

05/11/2024

An exciting week of live moderated interviews last week, now are getting the insights reporting done.

Do you need some help with your UX research? Please contact us to explore how we can assist you.

Call now to connect with business.

08/08/2024

We are looking for people to help us in New Jersey USA. Our client is soon going to be launching their website and online game products there and we need to check them out on a selection of devices. If you have more than one device that you normally use to access the Internet then sign up, If selected we will get in touch and arrange a time for a teams call. In this call we will ask you to load up a website and try out an online game.

https://www.useability.studio/participate

If successful and the session is completed, there is an incentive for your time.

Help companies improve their websites, apps or products through testing & giving feedback about your experiences. Join our fun research sessions to get rewarded for sharing your insights through a variety of surveys or join online discussion calls to earn rewards for your time.

01/08/2024

We recently had the pleasure to work with AX hotels in order to test the usability of their website. By sourcing participants that would typically use websites like theirs to book holidays we were able to get them great insights on how these people behave when booking online and a lot of positive feedback about the website.

If you want to know how your potential customers see your website, get in touch with us for a chat to find out more.

Visit our website www.useability.studio

18/04/2024

Today we start round 4 of play testing for our new iGaming client, after a successful round of slots testing, this time it is roulette.

We are looking to get loads of useful insights as to how the players experience the game, interact with it's game mechanics and UI as well as find out more about how they feel about the bonus rounds that have been implemented. All this valuable information helps our client to make games that the players want to play.

If you think these essential insights are missing from your game studio then get in touch!



https://useability.studio

29/02/2024

This week we have been preparing a UX audit for a new iGaming client as well as sourcing and booking participants for the first of their user testing rounds starting on Monday.

It's going to be a busy March and April at the Use Ability studio. If you need help with your user research, we specialise in iGaming, banking and telecoms user research amongst others.

It would be great to chat and see if we can be your user testing studio!

02/02/2024

It's a common belief that you need to launch a product in order to learn from your customers. This typically means many months are spent deciding on and building a minimum viable product (MVP) with the associated cost in order to get this data and learning from any mistakes here can take a long time.

In a design sprint, a handful of people from around your company commit to a few days of facilitated workshops that consist of around 20 simple excercises. It is the quickest way to guide your team towards a direction based on the real opinions of your customers. The sprint has been tested hundreds of times in the real world by companies like Google, Facebook, Slack and many, many more.

Benefits of Design Sprints:
Speed: Sprints break down complex projects into manageable chunks, allowing teams to make quick progress.
Risk Reduction: By rapidly generating and testing ideas, teams minimize the risk of investing in unsuccessful concepts.
User-Centricity: Sprints focus on user needs, ensuring solutions resonate in the real world.

That’s where we come in! At Use Ability, we specialise in the critical user testing phase of design sprints. We help to validate your prototypes, uncover usability issues, and gather valuable insights from real users.
We think you will be pleased at how cost effective it is, get in touch for a chat about how we can help you learn from your ideas.

Find out more: https://www.useability.studio/design-sprints

27/09/2023

The Long-Term Value of Strategic User Research

User research is indispensable for guiding product strategy and design. While tactical user research has an important role in optimizing immediate goals, businesses should be careful not to overlook the enormous value of strategic research.

Tactical research - focused on minor tweaks and incremental improvements - can certainly generate quick wins. However, an over-reliance on tactical studies often stems from short-term thinking. While superficially appealing, this approach fails to provide the deep user insights necessary for true innovation and differentiation.

In contrast, strategic user research illuminates new opportunities and charts a course beyond marginal gains. Through foundational qualitative research like ethnography and concept testing, strategic studies identify emerging needs, industry trends, and opportunities for disruption. This provides an invaluable long-term perspective that tactical research inherently lacks.

Yes, tactical research can optimize conversion rates, improve task completion, and prop up other key metrics. But only strategic research provides a nuanced understanding of customers and where they are headed. Businesses that want to lead rather than follow must make strategic research an essential part of their user studies mix.

Of course, companies have finite resources and research bandwidth. But those investing heavily in tactical studies at the expense of strategic research do so at their peril. Optimizing today's products means little if you miss seismic shifts in your industry and market.

The most successful product teams use strategic research to envision the future while leveraging select tactical research to incrementally improve current offerings. But the lion's share of resources should be dedicated to strategic studies providing unique foresight and vision. This balance allows product leaders to innovate fearlessly while ensuring commercial viability.

With a long-term perspective provided by strategic user research, businesses can build products that don't just meet today's needs, but shape tomorrow.

How have you got your organisation on-board with strategic user research? Let's carry on the discussion over at https://discord.com/channels/1094737989764124813/1156606243448827914/1156606604930711635

To join the Ask People Why? community visit https://askpeoplewhy.com

22/09/2023

Remote live moderation vs In person live moderation:

Having done plenty of both, my opinion is that you get a far better true to life result from remote. The reason? The participants are all in their own environment using their usual equipment, therefore getting a far more realistic result as they are more relaxed and familiar. You can chat to them and make them feel at ease far quicker and easier as they are in their home / office etc.

Technical issues such as poor broadband etc are real life problems and thus give a far more natural reponse as they would normally battle with such issues when using the app or website, instead of a super fast all singing all dancing set up in a studio for face to face studies.

Psycologically speaking it's a more positve response from remote live testing, as the participants are in their space not a false clinical studio (doesnt matter how much like a living room you make it).

So I am fully on the side of remote live moderated testing, as all in all its a far more natural and positive response.

24/08/2023

So many insights from so many people that are just like your customers. We have helped companies to fix their on-boarding, make their products more discoverable and increase their customer satisfaction and conversions.

What would you like to find out about how your customers use your services and products?

23/03/2023

Exciting things are coming ;)

13/09/2022

Who Benefits From Usability Testing?

Usability testing is a technique that can help you gauge customer satisfaction, improve your product, and reduce design costs.

What is Usability Testing?

Usability testing is a type of user research that helps developers identify problems with their products before release. By testing with real users, developers can get feedback about the product’s design, function, and usability. This feedback can help developers make changes to the product before it goes to market, which can save time and money.

There are many different types of usability testing, but all follow a similar process:

1. The test administrator sets up the test environment and recruits participants.

2. Participants are given tasks to complete using the product being tested.

3. The administrator observes the participants as they use the product and takes notes on any problems that occur.

4. After the test is complete, the administrator analyses the data and writes a report detailing the findings.

5. The development team uses this report to make changes to the product before release.

Usability testing is an important tool for any development team, as it can help identify potential problems with a product before it goes to market. By taking the time to test with real users, developers can save time and money in the long run.

more..... https://www.useability.studio/askpeople/2022/09/who-benefits-from-usability-testing

Contact us at Use Ability today and let us help you to make really usable products and services. www.useability.studio