Pinpoint Marketing

15/10/2026

The first 30 days of a new client relationship
You've landed a new client. Brilliant! 🎉 Now the real work begins...
Those first 30 days can make or break a client relationship.
It's when expectations are set, trust is built and your client decides whether they've made the right choice.
But when you're busy juggling existing projects, it's tempting to dive straight into delivery without giving onboarding the attention it deserves.
Here's a simple checklist to help you get things off to a great start.
Week 1
Get to know each other
Arrange a proper kick-off meeting. Understand their goals, agree on deliverables and establish who's responsible for what.
Week 2
Get organised
Finalise timelines, agree communication preferences and make sure everyone has the information they need.
Week 3
Keep communicating
Don't wait for your client to ask for an update. Let them know what's happening, what's coming next and whether anything needs their attention.
Week 4
Check in
Ask how they're finding the experience so far. Is everything meeting their expectations? Is there anything you could do better?
A smooth onboarding process doesn't just make your agency look professional. It saves time, prevents misunderstandings and helps build stronger, longer-lasting relationships.
And the best bit? Once you've got a good process in place, you can use it for every new client.

13/10/2026

The hidden profit leaks in your marketing agency
You've won the client. You've agreed the fee. The project's underway. So why does it feel like you're doing twice the work you quoted for?
Sound familiar?
Scope creep is one of those things that can quietly eat away at your agency's profitability.
And it's not just the obvious extra requests.
It's the 'quick' client calls that turn into an hour.
The fifth round of amends when you quoted for two.
The endless back-and-forth because the original brief wasn't quite right.
And all those little bits of project admin that nobody accounted for.
Individually, they might not seem like much. But add them together across several clients and suddenly you're giving away a significant amount of your time.
A few simple things can make a big difference:
👉 Agree clear deliverables and boundaries from the outset.
👉 Keep track of additional requests and the time they take.
👉 Make sure briefs are thorough before work begins.
👉 Don't be afraid to have conversations about additional costs.
Good account management isn't just about keeping clients happy. It's also about protecting your time and your profitability.
Where do you find the biggest profit leaks in your business?

07/10/2026

Are you your own agency’s accidental bottleneck?

Being the person everyone relies on might feel like a good thing. After all, it’s your business, your reputation and your clients. But what happens when everything needs your input before it can move forward?

Without realising it, you could be slowing down your own agency.

Here are five common bottlenecks and some simple ways to tackle them.

Are you your agency’s biggest bottleneck? Running a marketing agency means wearing lots of hats. One minute you’re discussing a new campaign with a client, the next you’re chasing a designer, approving content or answering emails. Being the person everyone relies on might feel like a good thin...

18/09/2026

LADIES - TRY GOLF DAY at Hazlemere Golf Club tomorrow SATURDAY 19th SEPTEMBER from 1pm - 3pm
No equipment is needed just come along and see what it's all about !!! Do call 01494 719300 or email [email protected] to book your space
Hazlemere Golf Club, Penn Road, Hazlemere, HP15 7LR

15/09/2026

September is notorious for being a great time for creating sales and new opportunities and winning new business. It’s like the old adage about buses coming along at once.
Are you ready? …

Winning more clients or projects than you expected can be a problem, albeit a good one, but if the business was fully planned for, will you be able to thoroughly onboard them all at once?
And schedule in the work to a realistic time frame for all across the staff and teams?
And be able to smoothly kick off the communicate plan to get started?
No or maybe? …
Get in touch for the solution … https://pinpointmarketingconsultancy.co.uk/outsourced-account-manager/

14/09/2026

We genuinely feel that we are bloody good at what we do!
But don’t just take our word for it …

Hear from Anna of Communigage in our latest case study:
https://pinpointmarketingconsultancy.co.uk/wp-content/uploads/2026/08/Case-Study-Communigage.pdf
https://pinpointmarketingconsultancy.co.uk/outsourced-account-manager/

In summary: More capacity, better visibility and clients kept moving
The relationship is ongoing and continues to evolve as Communigage grows and its client
requirements change.
For Anna, having Nicole involved means there is someone keeping an eye across the detail, helping to coordinate activity and making sure things don't simply sit on a to-do list. It also means Anna has more space to concentrate on the areas where she adds the most value – her clients, the strategic and creative thinking behind Communigage and growing the business.

“Nicole is the absolute back bone of our team. She knows what’s going on everywhere, all the time, and holds us all together. The most organised person I know and incredibly reliable and professional at all times. Honestly don’t know what we’d do without her!”

09/09/2026

"We’ve officially hit “silly season” in agency land."

If you want to secure high-value revenue before the calendar turns, cold outreach almost certainly isn’t going to cut it. The quickest, most reliable way to close business right now is sitting right under your nose: your existing partner network.

The snag? ...

Read our guest blog from Dave Plunkett to find out the answers

https://pinpointmarketingconsultancy.co.uk/the-silly-season-shortcut-how-agencies-can-close-deals-before-year-end-without-cold-outreach/

Thanks Dave for writing this piece for Pinpoint Marketing Consultancy Ltd

Guest Post by Dave Plunkett, Collaboration Ju**ie We’ve officially hit “silly season” in agency land. Everyday there’s a new event to head to, pitch decks are flying, pipelines are being endlessly agonised over, and almost every agency owner I talk to is desperate to pull a few extra deals o...

08/09/2026

Looking for a Client Services manager as well as someone able to also carry out Account Management duties as well as being technical in all areas of digital marketing?
Yes?
Then I believe you may be looking for a unicorn? …
Here’s our latest non unicorn but highly helpful webpage showcasing our services that don’t include being highly technical -

Account manager for busy marketers and small marketing agencies. Outsourced, flexible marketing help, including project management.

04/09/2026

LESS THAN A WEEK TO GO!
If you’re a marketer in Bucks and you’ve got a challenge you’ve been going round in circles with…
Bring it to The Marketing Meetup.
Our next The Marketing Meetup IRL: Bucks is coming up, and we are putting you in the driving seat.
Introducing The Reading Room Roundtable.
No sitting quietly while someone talks at you.
No generic marketing presentations.
No pretending everything is going perfectly. 😉
Instead, bring a real marketing challenge and get a room full of experienced marketers thinking about it with you.
Maybe you’re…
👉 Struggling to get buy-in for an idea
👉 Wondering why a campaign isn’t delivering
👉 Trying to make a limited budget go further
👉 Figuring out what AI actually means for your marketing
👉 Wrestling with a tricky client, colleague or stakeholder
👉 Completely stuck and just need someone to look at it differently
This is your opportunity to get fresh perspectives, ideas and practical advice from the people in the room.
And here's the thing…
You don’t even have to bring a challenge.
Because someone else will.
And the conversation you overhear, the idea someone shares or the experience another marketer brings to the table could be exactly what you need right now.
That’s the magic of The Marketing Meetup.
Marketers helping marketers.
No judgement. Just good people, honest conversations and useful ideas.
📅 9th September
📍 TMM Bucks IRL
Places are limited, so if you’ve been thinking “I really should come along to one of these…”
This is the one.
👉 Book your place: https://themarketingmeetup.com/events/buckinghamshire/
And tag that marketer in Bucks who you know would get something out of this.
Because we'd much rather see them there than hear afterwards…
“Oh no, I wish I’d known about that.” 👀

The Buckinghamshire Marketing Meetup is an informal, friendly place for the marketers of Buckinghamshire to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode :)

02/09/2026

Our next The Marketing Meetup IRL: Bucks is coming up, and there is still time to sign up.
This month, we’re doing things a little differently with The Reading Room Roundtable.

Rather than us deciding what you should be talking about, you bring the marketing challenge.
Got something you could do with another brain on?
Maybe you’re…
👉 Struggling to get buy-in for an idea
👉 Wondering why a campaign isn’t quite working
👉 Trying to decide where to focus a limited budget
👉 Figuring out where AI fits into your marketing
👉 Facing a challenge with a client, colleague or stakeholder
👉 Simply stuck and could do with a fresh perspective
Bring it along.

We’ll tap into the collective experience in the room to share ideas, different perspectives and practical advice.

And if you don’t have a question?
Come anyway.
Your experience, perspective or “we tried that…” might be exactly what someone else needs.

Because this one is all about the community helping the community. ❤️
📅 9th September
📍 TMM Bucks IRL
Book your place: https://themarketingmeetup.com/events/buckinghamshire/

And if you know another marketer in Bucks who should know about TMM Bucks, please share this with them.

We’d love to welcome some new faces on the 9th!

The Buckinghamshire Marketing Meetup is an informal, friendly place for the marketers of Buckinghamshire to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode :)